With millions of apps available on the App Store and Google Play, it’s getting more challenging for developers to stand out from the crowd and boost their mobile app’s retention rates.
But what is a mobile app retention rate? In layman’s terms, it’s a measurement of how many people use an app over time.
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Many businesses consider the retention rate a critical metric to understand the success of an app. A low retention rate shows that users are discarding an app. Software with low retention rates can also have poor reviews and decreased engagement. It may also generate less revenue.
On the other hand, an app with a high retention rate typically has better engagement and more brand loyalty. It may also generate more money.
How To Boost Your Mobile App’s Retention Rate
Boosting your mobile app’s retention rate isn’t a straightforward task. However, by investing in key areas, you can improve this important metric. You can also get professional help for an software agency.
For instance, one of the best ways to improve mobile app retention rates is to work with a top developer like Guarana Technologies in North America. They have the experience, expertise, insights, skills, and dedication to give your mobile software every chance of success. On the other hand, your in-house app development agency will lack the expertise of a full-time team of mobile app specialists.
1. Enhance Onboarding
Many smartphone and tablet users abandon mobile apps almost immediately because they have needlessly complicated onboarding processes. Ensure that your onboarding process is simple, intuitive, and clear. Your mobile app’s onboarding process should also clearly communicate your app’s value proposition to pique user interest.
2. Improve User Experience
Your mobile app must offer a good user experience to retain users. Ensure that your mobile app has a modern yet clean design. It should be easy to use, intuitive, and feature a clear and attractive navigation scheme.
Research suggests that users are more likely to feel connected to an app that provides a personalized experience. You can start by allowing them to customize some features of the app. The app can also address them by their name. In addition, provide personalized recommendations and personalized push notifications. You can also leverage user data to customize the user experience for individual users.
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Remember to find the right balance for personalization. Overdoing it may result in low retention rates from users who value their privacy. Similarly, drop push notifications sparingly.
Although push notifications are an excellent tool, users may delete your app and leave a negative review if you bombard them with messages. Your push notifications must be interesting, timely, and relevant.
4. Keep it Fresh
Keep your app fresh by updating it regularly and optimizing it. Add new features and content, and fix bugs. With users constantly downloading new operating system updates, please ensure that your app continues to work smoothly and has no compatibility issues.
Incentivize your users to engage with your app. Offer rewards, discounts, and other incentives to people who use your app regularly to build loyalty. In addition to these five tips, remember to offer excellent customer service. Respond to negative reviews constructively and offer support to users with chatbots, email, or phone.