Amazon Launches Books and Toys Curated Catalogue

Amazon Launches Books and Toys Curated Catalogue

Amazon India has released a curated catalogue called “Little Explores” focused on toys and other products for children of all ages in preparation for Prime Day 2023. The Prime Day catalogue is designed to aid consumers in their preparations for the shopping holiday. Included in the brochure is the short tale “The Blue Umbrella” by Ruskin Bond as well as gift suggestions for toys, books, games, stickers, and do-it-yourself kits. 

Products from well-known manufacturers like Lego, Hasbro, and Mattel are included in the catalogue. Using their smartphone’s Amazon app, shoppers can simply scan the QR code and add the item to their shopping basket. To access the catalogue, please click here.

Mr. Rajarshi Guin, Director, Amazon India, commented on the project, saying, “We are excited to offer a new way for kids and parents to shop for toys ahead of Prime Day and the subsequent festive season.” Using Amazon’s extensive choices is daunting, but the ‘kids Christmas gift guide’ makes it fun, easy, and instructive.

It’s a unique present that can be enjoyed by the whole family all summer long, and even when the holidays are gone, the savings will continue to accrue all year long thanks to the discount codes. The collection will be an engaging resource for families, allowing adults and children to collaborate remotely to compile a “list of favourites.”

Discover the top 200 ‘customer’s most-loved’ toys and books on with the aid of this catalogue. Discounts, special offers, and coupons may be found for every item in the catalogue. The catalogue will also have games and a secret feature: a specially curated offer page that provides the lowest price of the year on a different product every day. Parents and children may use it as a resource when looking for similar products.

The QR code to access the digital version of the catalogue and share it with others will be included on the front cover of the print edition. In this way, families may connect and exchange resources they think other families would find helpful for their children.

Prime Day will return to Amazon India on July 15 and 16, 2023. Members of Amazon Prime can look forward to a plethora of benefits, including deep discounts, exclusive sales, free one-day shipping on thousands of goods, early access to films and TV shows, and more. Take advantage of discounts of up to 10% on EMI purchases made with ICICI Bank Credit/Debit Cards, SBI Credit Cards, and ICICI Bank Credit/Debit Cards on Prime Day.

India is one of 25 countries where Prime is available to customers. Yet to join the club? Access Prime advantages like free and quick shipping, unlimited video, ad-free music, great offers, free in-game content on popular mobile games, and more by signing up at for INR 1,499 per year or INR 299 per month. 

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By Yash Sharma

I write as a writer, as someone very familiar with the Internet, as someone who is completely at ease with current technology and the way it is transforming the social fabric of the globe, the business world in particular, and as a former web developer.

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