Animeta’s groundbreaking AI-powered platform, the first worldwide one-stop-shop for artists and businesses, has been made public. Animeta’s goal is to assist artists to make money while also preventing the widespread issue of creative burnout that affects roughly 80% of creators. With its creator tech offering, which consists of three modules called STARDISCOVERY, STARMAKER, and BRANDSTAR, the Singapore-based firm is ready to unleash the energy and creativity of the global creator community at large.
The creator economy is determining the future of the global content sector, which is estimated to be worth $100 billion or more. Every creator hopes their work will be seen by more people, but with that hope comes the pressure to produce more and better work. The creative may get burnout due to the stress of managing this everyday goal. By providing creative partners with individualized content and marketing strategies, Animeta hopes to make growth more long-term.
According to Animeta CEO Devdatta Potnis, “our content strategy engine, where a creator will get content generation strategies at the click of a button, aims to nip the core issue of creator burnout right in the bud.” This will improve their output and efficiency, as well as solve their primary problems and guarantee that they devote their whole attention to content creation.
STARDISCOVERY uses licensed creator data to recruit fresh talent. Animeta’s key service, STARMAKER, is a first-of-its-kind content strategy engine that analyzes popular social videos and suggests culturally relevant approaches to help artists stay ahead of the curve and create more. AI-enabled audience analytics helps content creators enhance organic reach, capitalize on successes, and avoid failures. STARMAKER’s AI-powered editing, packaging, and cross-platform publishing capabilities let creators reach new populations.
By merging content production and influencer marketing, Animeta connects content providers and corporations seeking collaboration. Animeta’s BRANDSTAR tool uses AI to match artists to a brand’s brief, industry, target audience, campaign objectives, budget, and timeline. Creators may collaborate, develop, and sell on BRANDSTAR.
“Animeta’s tech product integrates the content and brand strategies in a unified manner for its creator partners, rather than the silo-driven manner in which they are progressing,” says Chief Product Officer & Data Scientist Krishna Desai. Thus, we provide artists and enterprises with a simpler and more effective way to manage their content development, marketing, and e-commerce operations via a single destination window that can handle brand campaigns and multi-platform publishing.
