Avenir Telecom, the France-based Telecom group is a prominent name in mobile phone industry. The major focus of the company is in the design, manufacture and distribution of accessories and connected objects. The company makes products under global key brands like Energizer, BeeWi, etc.
Recently, the telecom group made an announcement to launch its Energizer® products in India. India based traders – Paras Group (UT Electronics Pvt Ltd) will serve as partners to Avenir Telecom in order to the smooth distribution of Energizer’s product in the Indian market.
For over a century, Energizer brand has been powering people’s lives with their top quality products. The products to be launched in India include tempered glass, USB cables, various products in charging section, Apple certified products, anti-shock & waterproof cases and USB stations.
Products will be made available to customers from July 17th onwards. Users can buy products from major e-commerce sites such as Amazon, Snapdeal, TataCliq and Flipkart. The range of products to be launched in India lies between Rs.399 and Rs.2999. It offers a warranty period of 2 years. Energizer® believes in innovation and uses USP (Unique Selling Point) as the brand manufactures cables of 1.2 meter instead of the standard 1 meter. Energizer® products are internationally certified by CE, REACH, ROHS.
Currently, the company has launched products under the following categories:
- Lightning Cables
- Micro USB Cables
- Tempered Glass
- Type C Cables
- USB Hub Stations
- Mobile Utility Cables
- Car Kits
The distribution of the Energizer® products in India will be handled by PARAS group who are known for their retail presence and extensive distribution. Along with e-commerce websites, the products will also be available in major retail stores across 15 cities in India. By the second phase, the company expects to reach over 200 towns across the country covering over 48 cities in total.
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India is a growing market for technology and is expected to give a welcoming response to Avenir Telecom’s Energizer.