Eveready Rechargeable Torch Range Launches ‘Hero Banne Ka Power’ Campaign

Eveready Rechargeable Torch

The Eveready BOOMLITE DL 85 is India’s quickest charging rechargeable torch, and it is featured in a new commercial from Eveready Industries India Ltd which is Hero Banne Ka Power., the market leader in the Flashlights category and the leading player in the Battery-Operated sector. This inspiring video honours ordinary people by showcasing the unique possibilities of the Boomlite flashlight.

Because not all heroes wear capes, some carry torches, the new Eveready TV commercial highlights the unsung bravery of our people and honours their heroic efforts. The story follows two young men as they play cricket as the sun begins to set. One of them unleashes a resounding blast that sends the ball careening into the depths of the woodland. Another youngster complains because there’s no way to see the ball in the dark.

A girl, whom the boy had previously excluded from joining in the fun, rises up and, armed with an Eveready rechargeable lamp, boldly sets off to find the missing ball. She believes that light alone has any real power. With the steady light of the torch guiding her, the young woman steps out of the darkness, ball in hand. A rechargeable torch and fast thinking help her salvage the day. In the last frame of the commercial, the words “Eveready, Hero Banne Ka Power” are seen. It represents the company’s goal of inspiring and recognising ordinary acts of bravery.

Sukesh Nayak, Chief Creative Officer, Ogilvy that “The night is nothing to be afraid of. It must be opposed and ultimately defeated. That is the standard knowledge and practise of the average Indian. With tenacity and ingenuity, they manage to chase away the night. This new advertising push is meant to inspire a “never-give-up” mentality. Become a hero if you want to; it’s not hard. Power is all that is required. This is exactly what Eveready provides. We’re hoping this campaign will shine a light on the ordinary heroes who are making a difference in the world”

“The night is nothing to be afraid of. It must be opposed and ultimately defeated. That is the standard knowledge and practise of the average Indian. With tenacity and ingenuity, they manage to chase away the night. This new advertising push is meant to inspire a “never-give-up” mentality. Become a hero if you want to; it’s not hard. Power is all that is required. This is exactly what Eveready provides. Sukesh Nayak, Ogilvy’s Chief Creative Officer, expressed his desire for the campaign to act as a “beacon of inspiration” for the “everyday heroes” who work to change the globe.

With its 1W beam and 2W emergency side light, the Eveready BOOMLITE DL 85 rechargeable torch is a reliable and effective lighting companion. It fits comfortably in your pocket and has four different illumination settings (torch, auto-flasher, side light high mode, and side light dim mode) for a wide range of applications. According to in-house testing, it can be completely charged in only three hours thanks to its fast-charging capabilities, making it India’s quickest charging torch.

The pen clip allows for convenient attachment to shirt pockets and hands-free use, making it ideal for both emergency and regular use. It has cutting-edge ECT features including a full-charge and charging status indicator, a robust Li-ion battery, and safety features that prevent damage from being caused by overcharging or a deep drain. The Eveready BOOMLITE DL 85 is the most reasonably priced rechargeable torch in the Eveready line. It comes in four eye-catching colors—red, black, blue and yellow—has a sturdy ABS plastic body, and costs at Rs. 145/-.

Eveready has been on the front edge of portable lighting technology and has become a household name. Its assortment of rechargeable and disposable battery-powered flashlights is convenient, fashionable, and well-suited to a wide variety of indoor and outdoor uses. There is an Eveready torch for every budget and every need, from the classic brass and aluminium battery-operated models to a variety of high-quality rechargeable models run by either fast-charging Lithium-ion or heavy-duty rechargeable batteries.

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By Yash Sharma

I write as a writer, as someone very familiar with the Internet, as someone who is completely at ease with current technology and the way it is transforming the social fabric of the globe, the business world in particular, and as a former web developer.

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