Helo is a social media platform that allows the users to create, upload and share a variety of content like flashcards, GIFs, short videos, music bytes, jokes, memes, status updates, wishes, quotes, poetry and news. It is one of the leading social media platforms in India that brings people together so that they can create and share content in their own native language. Helo is a platform that allows a diversity of people to connect with the wider community. Helo is available in 14 languages and currently it has revealed the ‘Top 5 Content Themes’ of 2019 that brought people together and drove maximum engagement on the platform this year. The purpose of introducing op 5 content Theme was to allow the user to celebrate their special year-end moments with wider communities on Helo. To community also introduced #HappyNewYear2020 campaign.
Here is the list of top 5 content themes for Helo this year:
- Entertainment
- Occasions
- Social welfare
- talent hunts
- Travel
All these theme features various campaigns that made people from all the part of India to come together to create, share and follow during 2019. Helo is the community where people participated in endless entertainment, celebrated various occasions together, showcased their skills and talent . People even contributed to the welfare of society through active participation in these campaigns.
Helo has partnered with several popular, regional entertainment TV shows across languages, such as BiggBoss (Hindi), Comedy Khiladigalu (Kannada), Maharashtra Cha Favorite Kaun (Marathi), Start Music Aaradhyam Paadum (Malayalam) etc to give its users exclusive access to their favorite stars and shows. #FridayFever is the Helo’s flagship online show where Bollywood stars like
Saif Ali Khan, Arjun Kapoor, Nawazuddin Siddiqui etc took the platform to promote their films.
Helo has provided a platform where people from different communities can celebrate festivals and other occasions altogether. As per the latest update, here is the list of top four occasions that witnessed maximum engagement from the vibrant Helo community:
- #HeloCric (Cricket)
- #Diwali2019
- #IndependenceDay
- #Chandrayaan2
Helo provided a platform that empowered everyone with a chance to volunteer for social cause focused on education, culture, community, and cleanliness through various campaigns under its one-of-its-kind community empowerment initiative, Helo Care. All these causes were supported by celebrities, key opinion leaders, creators and social organizations to help people in need and care. Here is the list of the campaigns that received a huge participation from the Helo’s community:
- #SaveSujith
- #FightFoodWithHunger
- #AntiDengue
The Helo Superstar’ campaign was introduced where people came across a platform that provided them with an opportunity to share their talent across multiple Indian languages.
For the year 2020, Hello launched a #HappyNewYear2020 campaign. This campaign promotes the year-end festive spirit of its diverse community. The campaign is live since 23rd December 2019 and it features new year greetings, stickers, and templates that allow users to share their #NewYearWish with wider communities. There is also an in-app #NewYearCountDown to add to the excitement and the participants of the campaign stand a chance to win exciting prizes.
