The Official Digital Streaming Partner of TATA IPL 2023, JioCinema, reached over 1300 Cr. 5 weeks of video views. Viewers were riveted by JioCinema’s fan-centric presentation, as the average time spent per viewer every match touched 60 minutes. TATA IPL 2023 on Connected TV has twice as many viewers as HD TV.
Viacom18 Sports CEO Anil Jayaraj remarked, “JioCinema continues to grow from strength to strength every week, and it is based on clear evidence of consumer’s outright preference of catching the TATA IPL on digital.” “The combination of outstanding cricket action and our robust platform proved the stellar opening weekend was just the beginning of bigger things to come. As we strive to improve every fan’s TATA IPL watching experience, I would like to thank all our sponsors, advertising, and partners.
In five days, JioCinema broke TATA IPL’s peak concurrency twice. On April 12, they hit 2.23 Cr. peak against Rajasthan Royals. JioCinema broke the record again five days later with 2.4 Cr concurrency during Royal Challengers Bangalore vs Chennai Super Kings.
JioCinema’s 360-degree viewing feature delighted fans after the exceptional reaction, demonstrating the potential of immersive fan interaction on the internet. Through partnerships with top IPL teams, viewers have enjoyed unique language feeds like Bhojpuri, Punjabi, Marathi, and Gujarati and digital-only features like Multi-cam, 4K, Hype Mode, and exciting, action-packed and exclusive content like highlights, top player interviews like Virat Kohli, Hardik Pandya, Faf Du Plessis, Rashid Khan, and David Miller.
The number of advertisers on JioCinema who have signed up is likewise a new record as is the income booked, both much greater than last year on digital. Brands entering the digital revolution are projected to increase.
(Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify, and AMFI.
In the lead-up to the 2023 edition, defending champions Gujarat Titans, five-time champion Mumbai Indians, Royal Challengers Bangalore, and Delhi Capitals announced exclusive partnerships with JioCinema. Sachin Tendulkar, MS Dhoni, Suryakumar Yadav, and Smriti Mandhana worked with JioCinema to enhance their world-class, digital-first TATA IPL presentation.