Infobip, a global cloud communications platform, has deepened its partnership with Microsoft Dynamics 365 Marketing in order to better assist businesses in connecting with customers through their preferred channels and increasing the ROI of marketing initiatives. By incorporating Infobip’s SMS channels into its marketing platform, Microsoft has made it possible for Dynamics 365 customers to engage in real-time marketing through text message.
Consumers prefer engaging with companies and brands using the methods they already use. That’s why it’s crucial for businesses to run timely marketing efforts using widespread mediums like text messages. Thanks to Infobip’s native SMS connection with Dynamics 365, businesses can immediately begin constructing text message marketing campaigns to reach and engage consumers. Infobip is the only global cloud communications platform multi-national corporations will ever require, thanks to its global reach and local presence.
With this integration, businesses can respond to customer actions in real-time, send hyper-personalized messages and connect with customers on the channels they use most. Infobip’s SMS integration is now accessible globally via the real-time marketing module in Dynamics 365 Marketing, where it is ranked top among its rivals on the Dynamics 365 platform.
Infobip VP of Strategic Partnerships Veselin Vukovi stated, “Whether for sales, support, or marketing, consumers increasingly want to interact a company or brand across their preferred channels. Many people choose to do this via the exchange of individualised text messages. That’s why we’ve made improvements to our partnership with Microsoft by including native support for SMS.
By assisting businesses in catering to their customers where they already spend time online, we hope to contribute to increased customer retention and revenue. I’d also like to highlight our joint successes with Microsoft, as we are now integrated our chatbot building platform Answers on Azure, provided WhatsApp for Business via Microsoft Bot Framework Composer, and incorporated SMS and WhatsApp solutions into Microsoft Dynamics 365 Sales as a Microsoft partner. With this further connectivity, we’ve really become the universal platform for all forms of communication.
Jim Nakashima, Head of Product Management, Microsoft Dynamics 365 Marketing, said: “Infobip adds value to Microsoft 365 Dynamics Marketing with its omnichannel communications solutions. Businesses and brands using our platform can now create and deliver real-time customer experiences, such as marketing campaigns, through SMS to meet their consumers where they are most likely to connect thanks to our SMS integration with Infobip.