OKIE is getting ready to release its flagship 32-inch Sports Series Smart TVs in South India. OKIE is the most popular home entertainment company in India. This debut is a big deal for OKIE since it coincides with the forthcoming sports season, which includes events like the highly anticipated ICC World Cup 2023 and the Asia Cup 2023. OKIE is expanding its reach to Tier 2 and Tier 3 cities after establishing a solid foundation in Telangana, Kerala, Karnataka, Andhra Pradesh, and Tamil Nadu. its commitment to providing cutting-edge technology to all parts of the nation is highlighted by this growth, which is driven by the rising demand for high-quality electronics at reasonable rates.
OKIE knows full well that sports are very important in India, therefore they’ve made these TVs with both sports fans and regular viewers in mind. Full HD display, 4K Ultra HD resolution, in-built voice control, and 10+10 watt powerful sound output are just some of the advanced features included in the OKIE Sports Series Smart TVs, which start at just Rs. 8,990/- for the 32-inch model, Rs. 17,999/- for the 40-inch model, and Rs. 19,999/- for the 43-inch model. These TVs really bring the action to life with features like surround sound, soundbars, and a plethora of connection choices. The TVs have a brightness rating of 280 NITS, making it possible to see the screen well even in direct sunlight.
The 2017 ICC World Cup in India is expected to increase demand for sports programming, and OKIE has responded with an innovative range of Sport Series Smart TVs priced around INR 9k to address this need. OKIE is positioned to take advantage of the booming sports entertainment sector by providing homes with an affordable means of watching sporting events in real time. OKIE has the potential to make sports entertainment more accessible to a wider audience by offering high-quality goods at reasonable prices.
Jitin Masand, Founder and Managing Director of OKIE, said, “In recent years, there has been an increasing interest in viewing a range of sports at home, primarily attributable to the spectacular performance of our sportspeople from throughout India, including the south, on the international arena. Non-cricket events have also seen an increase in viewership due to the popularity of domestic league competitions for other sports like Kabaddi, Football, the Indian Premier League, and other international sporting events for men and women. The usually price-sensitive markets of Tier 2 and 3 cities have seen tremendous rise in demand for high-quality entertainment systems. For this reason, we have introduced the OKIE Sports Series of Smart TVs in South India.”
The smart TV industry is expected to expand at a healthy pace of roughly 16.7% over the next five years, from its current valuation of over INR 80,000 crores. OKIE has triumphed over obstacles presented by the COVID-19 epidemic, selling about 1 lakh TV sets across seven states in the 2022-2023 fiscal year. The rapid uptake of smart TVs and the rising desire for cutting-edge capabilities are reflected in this resounding success.
The debut of OKIE’s Sports Series Smart TVs represents a watershed moment in India’s home entertainment industry, offering customers an immersive, cost-effective, and unprecedented watching experience. OKIE has grown from selling in 1 state to 8 states, 300 merchants to 2500 retailers, and 8 sites to 45 locations thanks to its extensive distribution network across the South.
OKIE is well-positioned to capitalize on the growing demand for smart TVs in the South Indian market by offering cutting-edge, premium goods at affordable pricing. With a focus on quality and innovation, the company has become a go-to for consumers in the smart TV market.