Under the MSME Day unique property, ‘Tum Kamaal Ho,’ myBillBook, the industry-leading GST billing and accounting software from FloBiz in India, has released a brand video. The company published a rousing song honouring the perseverance and innovation of small businesses a year ago. This year, they’ve followed up with a touching video explaining how, despite the fact that, unlike larger corporations, their efforts aren’t visible to the masses and don’t capture the news headlines, they nonetheless play a significant role in driving the nation’s economic growth.
Using familiar terms like “Bhaiya,” “Didi,” “Uncle,” and “Aunty,” the 90-second movie humanises the business owners of micro, small, and medium enterprises (MSMEs), while images highlight their grit and resolve in the face of typical business obstacles. Small and medium-sized enterprises (SMEs) are responsible for 30% of India’s GDP and employ 110 million people. They are well-known for their ability to switch gears and adapt quickly, since they often serve as the company’s salesman, delivery person, cleaner, manager, accountant, and any other position that may arise. Small and medium-sized enterprises (SMEs) may not have the same advantages as larger companies in terms of access to capital, marketing resources, and accessible workers, but they may make up for these disadvantages by focusing on the development of strong bonds with their clientele. The ad has been posted on YouTube and will be promoted through different online and social media platforms.
FloBiz Co-Founder and CEO Rahul Raj stated, “We are happy to introduce the successor to our MSME anthem, Tum Kamaal Ho, in the shape of this video. We are pleased to provide our support to Aatmanirbhar Bharat because we agree that India’s economy relies heavily on its many small and medium-sized enterprises (SMEs). MSME Day is a special day for myBillBook since we have always been on the cutting edge of providing value to MSMEs via our technology and content. To encourage more people to value and support MSMEs in their communities, we created the content property ‘Tum Kamaal Ho’ in an effort to recognise and recognise the work of those involved.
“The newest iteration of Tum Kamaal Ho thoughtfully portrays the varied roles of small business owners and helpers who tirelessly contribute to India’s economic growth in their own special ways,” stated Pulkit Saboo, Director – Brand & Growth Marketing, FloBiz. An emotional connection is made with people who dream of starting their own company or who have already surmounted obstacles to determine their future, and this song serves as the MSME anthem, demonstrating our dedication to becoming real advocates for MSMEs. This will help us develop our long-term marketing and communication strategies and better connect with our target audience. We’re crossing our fingers that the long-term property “Tum Kamaal Ho” will serve as a constant source of motivation, helping people remember their own greatness and tenacity.