Responsive web design implies any website that is designed with mobile-friendly features, content, and with media. In addition, responsive websites can adapt to change and adapt as per the devices being used by the user, including a smartphone, a tablet, a desktop, or a laptop.
Responsiveness is another web design technique and a crucial investment for building brand awareness, diversifying the user experience or UX, and converting many website visitors.
Not just this, with the perfect responsive design, you are more likely to save your valuable business time. It is not feasible to design a separate website for every potential device that a visitor is using, and we cannot miss out on the upcoming technologies.
An effective web design ensures that the website is compatible with each device and screen to get that robust and delightful experience, both the modern-day devices and those that are yet to be invented and launched.
Let us now try and dig more into why responsive web design is important in the modern age and future-oriented websites.
Why Responsive Design Is the Key to Success?
A responsive web design has a fluid and flexible layout that can adjust as per the screen dimensions. It is a crucial aspect as it will offer an optimized and smooth browsing experience to the users. In addition, the website will have an interactive appearance and look and have great functioning over PCs, tablets, and smartphones.
Responsive design empowers a perfect reach towards a broader, highly engaged audience no matter where and what method they choose to browse. But, the more important part, a lack of responsive website design can also do the opposite of the same; it might also alienate the website from the customers searching for an engaging mobile experience.
Several types of research have claimed that one can even lose up to 90% of their potential customers because of the poor mobile experience. This simply means that many customers and a lot of revenue cannot be missed out on.
Let us mention some of the well-known benefits of having a robust responsive web design:
1. Responsive web design will make the consumers be able to see your website much clearly
Today, innumerable people are accessing Google on their mobile devices at an approximation of 63%. Google has also commenced penalizing websites that are not offering robust, responsive web design.
The mobile-first indexing is also affecting how the website is being ranked and can cause it to be bumped down on search engine pages favouring the websites that can offer the consumers a mobile-friendly design.
Thus, if most of your target audience is searching on their respective smartphone as per some statistics and your website does not feature the responsive design, the customers might not find your website at any cost.
2. Responsive web design will keep the users on your website for a longer period of time
The rate of website bounces on smartphones is continuously increasing by up to 40% compared to just 27% for tablets. Not just this, a web page that can load in just five seconds or less can also guarantee viewing sessions with about 70% positivity. Almost all mobile users expect a fast, superb quality website experience, and so does Google; these are the expectations that meet up with a responsive web design. You can check on several professionals that can guide you on how to improve your website for free.
3. Responsive web design helps in building positive recognition for your brands and trust with the consumers
Lastly, about 57% of consumers think that they are not likely to suggest a good business with a poorly managed designed mobile website. A similar report has shown that more than half of online shoppers who are not really satisfied with the business’s online presence are much more likely to think negatively about the business itself. The responsive web design will delight the online shoppers and encourage them to recommend the business to bring them back to get more from you.
Must-Follow Ways For a Result-Oriented Responsive Design
A responsive site is undeniably a crucial aspect, and the website that can convert the website is also crucial. The objective here is to create a presentable website where one can easily navigate and is user-friendly. Keeping all these things in mind, here are some of the powerful trends in 2020 and are expected to be on the same track for holding the same importance in 2021.
1. Place The Content Of The Website Sharp and Clear
If any user has ever visited their favourite or used news website both on a desktop or a browser, then they are much likely to be aware of the experience they both offer, which in general has much difference. For example, the desktop functions or version can have multiple columns and stacked headers; the mobile version, on the other hand, tends to be much cleaner.
The reason for this is that on mobile devices, one is having a less real estate. Thus the most essential content will always be and needs to be at the top of your screen. One should keep in mind that mobile users do not want to scroll horizontally, so you need to streamline the crucial aspects of the website for a single column superb experience.
2. Provide Your Call-to-Action (CTA) Button Adequate Focus
Whether you are on a desktop or any mobile device, the CTA you offer should always be obvious and easier to find. On desktops or laptops, or mobile devices, you can place the CTA buttons on several locations, just like directly on your page or on the navigation bar.
Whenever possible, try to keep those CTA buttons above the field even on your mobile displays. But, the navigation menus are somewhat shortened on mobile devices, which implies that the CTA button might be on the chopping block. You should work around this issue by placing the CTA buttons in various places while thinking of the mobile renditions of your respective website.
3. The Usage Of Scalable Vector Graphics And Optimized Images Only
Responsive design schemes definitely need agile graphics. Scalable Vector Graphics (SVG) is a crucial aspect because they have the ability to automatically adjust with the screen size constraints without any risk of pixelation. In contrast to them, the much known traditional image files such as JPG or PNG are not really scalable without compromising the quality.
Another bonus point with SVGs is that they are quite smaller files that can load quickly. Along with those similar lines, do not forget to include versions of images to ensure that the mobile pages are not bogged down when they are trying to load their files.
4. The Links Should Engage in Rich Accessibility
One should always keep in mind that several people use tablets and smartphones with their fingers and not a mouse. Thus, the buttons and any other interactive areas on a page, such as text links or areas to be clicked, are required to be huge enough so that a person can tap them with accuracy.
Many development professionals suggest keeping the clickable element’s minimum at about 48 pixels or more in height. But, this can also be difficult for in-line links like in many articles or blog posts.
5. Font Always Plays The Crucial Role
Font sizes and styles are undeniably an important aspect of any website, its readability, and the responsive website design. A website that is very complex in reading is like a recipe for page abandonment. There are some chances that some typefaces look amazing on desktops, but they might not translate well on your mobile devices. Alongside the real font faces, one must be in the want to think about the dimensions of the headings versus the size of the body.
The content must be legible, but it should also not be so large that it might feel like an exaggerated one. Do not forget that picking up a font that is too big in their respective size can often lead to excessive scrolling, whereas a font that is too small in size might be hard on the eyes.
6. Leveraging The Performance Of Your Mobile
Today, many modern smartphones and tablets can automatically dial linked telephone numbers or open any email compose screen with the “to” recipient auto-filled if any email is being trapped. In the same way, the social buttons can also be coded for opening if you have installed them on your device.
You must benefit from all of these opportunities to offer a seamless, intuitive experience that is user-friendly. When you will do this, this keeps the mobile users in a comfortable and safe digital environment that will not require some extra push efforts on their part for the interaction with your website.
7. Never Overlook Testing
When you create a robust and streamlined mobile browsing experience, always remember that you need to focus on the backend and the structural concerns. The websites that load and clickable elements that can freeze or randomly shift after the page loads are trouble.
It is not just Google’s upcoming Page Experience algorithm that will punish you for these kinds of errors, but you are also likely to lose the trust of your potential customers. For example, no person would like or intend to click on an advertisement because the page shifted or bought any product because the submit button just got clicked unintentionally.
The prime solution to counter such errors, responsiveness-related challenges, and making your website a hit, using a responsive testing tool like LT Browser. The tool provides you with the features to check your website’s responsiveness across many devices through their digital clones. In addition, it has brought in many other important features that allow you to test your website and report those loopholes more efficiently for fast rectification.
In the Nutshell
With innumerable consumers shopping and browsing online through their devices, responsive web design is a kind of absolute must-have. Today, having a responsive web design is crucial for any website to provide the target audience with the best and robust experience no matter what device they are using.
Without the responsive web design, you miss out on leads, customers, and profits that could be large enough. However, with the proper understanding of these strategies, you can convert the leads into audience and audience into potential customers in no time.
All these strategies have been started keeping in mind the current trends and practices being followed by the businesses and the expectations of the shoppers who are surfing online. Thus, get yourself clear with all these strategies that will mark your success and are going to trend in the upcoming years.