Recently, With the opening of its new Mumbai office, Sportradar AG (NASDAQ: SRAD), a leading global sports technology business, reaffirmed its commitment to the Indian sports ecosystem by providing innovative technical solutions and leading-edge services. Prasun Bhadani has been named General Manager to oversee the company’s activities in India.
The sports business in India has expanded rapidly over the last decade, thanks in large part to funding from the government and the corporate sector. With the nation’s love of sports and the continued development of sports technology, as well as the commercialization of sports league rights, new markets are opening up.
Bhadani has a wealth of expertise in the field of sports marketing, having previously managed many notable players in the Indian Premier League (IPL). As General Manager of India, he will help carry out Sportradar’s regional strategy by fostering strong client relationships and developing new ones across strategic industry segments. Bhadani will work closely with the APAC Managing Director, Oscar Brodkin.
We expect India to play a big role in our expansion across the Asia Pacific region. Brodkin has full faith in Prasun’s abilities to assist his company to expand its operations in India while giving top priority to its partners’ needs for excellent service and value.
Bhadani remarked in response to news of his appointment, “India has a great athletic tradition, and sports fans here have tremendous love and excitement. Being at the forefront of the industry at this time is thrilling for a sports technology firm like ours. I’m excited to back Sportradar as it strives to revolutionize the sports business with game-changing innovation.
To ensure the fairness of the Indian Premier League (IPL) and the Women’s Premier League (WPL), Sportradar collaborates with the BCCI and a number of major Indian football leagues and state cricket bodies.