Websites are the mirror of the organization and it tells goal and objective of the organization in an effective manner. A killer landing page generates leads, referral and sales, it looks like normal website but operates little differently. Literally, it is use to drive the visitors toward conversions by getting them to click through to a specific action. Here are few essential tips which will enable you to design a killer landing page.
Step 1: BUILD AN ACTIONABLE AND CREATIVE HEADLINE
Good website design company concentrates on actionable and creative headline. It tells the visitor how they can get it. The headline should not generic, instead you should remind visitors why they are on your web page. Use a descriptive headline.
Step 2: CATER CONTENT TO THE STAGE OF THE SALES CYCLE
Stage based marketing also applies with landing page of webpage.Visitors land on your web page to get the certain information on web page so in this scenario the page content needs to cater those preferences. Consider including a quick bulleted list describing the benefit of your offer, testimonial of the client or case study logos.
Step 3: KEEP THE CONTENT CLEAR AND CONCISE
Vast majority of the visitor don’t read the full article and content. They generally focus on top and left side of the page and before leaving the site they read 28% of the word on the page. The first paragraph of the content should be enough punchy and effective, thereby visitor may get the necessary information. If possible divide the content into groups and make sure to write it clear and concise.
Step 4: TRY TO KEEP THE LANDING PAGE AND FORM SHORT
If you want to convert your lead into sales, then simplify your path to conversion make it easy for them. Too many steps before actual conversion, probably you may lose the visitor, so from here try to landing page and form short and don’t make your leads jumps through hoops just to give you their information.
Step 5: KEEP VISITOR ENGAGE
The job is not finished after converting the lead into sell rather keep your visitor engage on your site with a compelling thank you page. Make your thank you page compelling with some additional engagement like videos and case studies.
Step 6: TEST THE PERFORMANCE OF YOUR LANDING PAGE
Don’t go for guesswork, test the performance of landing page by data and find out for sure what works and what does not. Some tools are available like marketing automation, which is ideal one to test the calls to action, offers, headlines and colors.