No matter what business you are in, marketing is essential for success. And when it comes to contractor businesses, effective marketing can be the difference between staying afloat and landing new jobs.
So how do you make sure your marketing strategy is as effective as possible? By making sure you’re involved in the right marketing techniques.
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A contractor business must be approached with all the care it needs. Even if you’re about to build a new website, make sure you do with experts specifically dealing with website design for contractors. Because all these things will add up to its success.
If you already have a well-built website in place, then here are seven must-haves for uplifting your contractor marketing strategy.
1. Search Engine Optimization
The first and most important thing your contractor marketing website needs is to be visible in search engines. That’s where potential customers are going to start their research when they’re looking for a contractor.
Make sure your website is optimized for the right keywords, so potential customers can easily find you. You can do this by conducting keyword research, using the right keywords throughout your website, and building backlinks to your site.
2. A Clean and User-Friendly Design
When potential customers land on your website, you want them to stay there. This is the reason it’s important to have a clean and user-friendly design.
Your website should be easy to navigate and should have a design that is pleasing to the eye. It should also load quickly, so potential customers don’t get frustrated and click away.
3. High-Quality Content
The content on your website needs to be high quality if you want potential customers to stick around. It should be well-written, accurate, and informative.
Your content should also be updated regularly, so potential customers know they’re getting the most up-to-date information. This is especially important if you have a blog on your website.
4. A Call to Action
Every page on your website should have a call to action (CTA), so potential customers know what to do next.
Your CTA could be something like, “Call us for a free consultation,” or “Get a quote.” It should be clear and concise.
CTAs are extremely important to remind your viewers of the next step. They might be reading your blog to find some information, but if you have a CTA that asks them to use your service, something might snap for them and they will potentially try out what you have to offer.
Just consider it as a way of reminding your potential customers about your service, and an encouragement for them to try you out.
5. Testimonials and Reviews
Social proof is important in contractor marketing, as potential customers want to see that you’re a reputable business.
Make sure you have testimonials and reviews from past clients on your website. You can also include case studies, so potential customers can see the results you’ve been able to achieve for other clients.
Testimonials and reviews are a way for you to communicate your credibility with potential customers. Potential clients don’t know how well you can offer them the service they need.
But if you collect reviews from your past clients and present them in front of your potential customers, they’ll know what to expect, and they effortlessly realize your credibility.
6. A Knowledge Base
A knowledge base is a great way to show potential customers that you’re an expert in your field.
A knowledge base is a collection of articles, FAQs, and other resources that answer common questions your customers might have.
This is a great way to show off your expertise and build trust with potential customers. If they come to you for help and find materials that can help them get acquainted with something they’re not familiar with, then they’ll know you’re experienced at what you do.
7. A Portfolio
A portfolio is similar to testimonials & reviews and a knowledge base. If you have a portfolio, it will serve as a great way to show off your work and build trust with potential customers.
A portfolio is a collection of your past projects, so potential customers can see the type of work you’ve done. This is a great way to showcase your skills and experience.
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Make sure your portfolio is up-to-date, so potential customers can see your most recent work.
These are just some of the must-haves for contractor marketing. If you want to be successful in marketing your contracting business, make sure you have these things covered.
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By following these tips, you’re well on your way to success. Just remember to keep your website design updated, create high-quality content, have a clear CTA, add social proof, build a knowledge base, and showcase your work in a portfolio.
Do you have any other tips for contractor marketing? Let us know in the comments below!