World cup boosts the youth as nothing else does, now is the time for FIFA world cup and it has to be great. Turning this as an opportunity, the global smartphone brand VIVO has launched an event termed as #PassTheSwag destined to connect two of the most popular fields of the world that are music and sports. It will unite football fans with the music fans throughout the world. This is going to be an iconic dance movement for 2018 FIFA world cup.
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Vivo aims to provide a platform to its fans for capturing unforgettable memories and express themselves through Vivo #PassTheSwag during the World Cup which will encourage them to share videos and pictures on social media, lining up with its product focus on creating smartphones with quality sound, ultimate photographic experience and cutting-edge technology that a smartphone user aspires for. This follows shortly after it launched its global brand campaign “My Time, My FIFA World Cup”, in collaboration with BBDO South China.
The initiative will bring people together through a common dance language and to the tunes of the Official Song for the 2018 FIFA World Cup Russia, ‘Live it Up’, by Nicky Jam, Will Smith, and Era Istrefi. Vivo will also organize Super DJ Show during all 64 matches resulting in doubling the fun. Together with the Vivo Super Fan photographer programme, which provides fans anomalous pitch-side, stadium and warm up session thereby opening a way to access to capture and share the extraordinary moments, Vivo Super Time is part of the brand’s global World Cup campaign, ‘My Time, My FIFA World Cup’.
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The brand director, Michael Chang, quoted- “Globally, we’ve seen how, when tied together, music and performance goes hand-in-hand with sports to create truly extraordinary moments. #PassTheSwag brings to life our campaign theme ‘My Time, My FIFA World Cup‘, in getting everyone excited and by allowing fans to be part of the World Cup through a fun and catchy dance.”