The “Customise Your Product” function is Amazon India’s first ever free self-serve product customization option, and it’s accessible on over 10,000 goods across 76 categories. Customers can easily personalise items with this upgraded feature, which gives them with visual design tools and a live, interactive preview of the completed product. Window blinds, blankets, home decor, wall art, signage, furniture, engraved pens, necklaces, water bottles, mugs, clothing, jewellery boxes, golf clubs, phone cases, and notebooks are just some of the items that can be customised by the user.
This functionality taps into the underserved and fragmented market for personalised gifting items in India. The platform increases consumer interaction by giving them a chance to be creative, and it allows for the creation of an infinite number of unique products (such as one-of-a-kind engraved jewellery, ergonomic office chairs in any size, and custom-designed clothes, mugs, and caps for parties, presents, or just swag). It has a variety of ways to record original phrases and photographs to convey joy or sadness. The functionality not only lets consumers choose from a broad range of font styles and colours when adding/engraving text, but also lets them add photographs and personal messages as well as select from any additional modifications the seller offers.
Manish Tiwary, Vice President and Country Manager, Consumer Business, Amazon India said,” We’ve made it our mission as a customer-centric marketplace to innovate in ways that benefit our shoppers. On more than ten thousand goods, our merchants have included a customisation option, making it easier than ever for buyers to make unique products (gifts) or find things that work for them. In response to the surging demand for custom goods, Amazon India is working hard to expand its inventory.”
With Prime Day 2023, Amazon is bringing its annual two-day festival to ‘Discover Joy’ to India as well. The seventh annual Prime Day will begin at midnight on July 15 and go through midnight on July 16, 2023, and it will be bigger and better in every way. Prime members can shop till they drop for two days straight and then kick back and watch all the latest blockbuster movies. New releases, never-before-seen discounts, the finest entertainment, and savings are all available to Prime members who shop for electronics, clothing, groceries, home goods, furniture, and more on Amazon.