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Author Bio Preethi vagadia is currently a Senior Business architect with the Service operations practice at a well-known IT Industry in Bangalore. She has worked in several process improvement projects involving multi-national teams for global customers. She has over 8 years of experience in Campaign Management Solution and has successfully executed several projects in Logistics management, Logistics Integration, Reverse logistics, Warranty software and Programmatic Solutions.
Push marketing is slowing down. Outbound marketing strategies are being taken over by inbound strategies. Data-driven or targeted marketing is gaining momentum with huge...