Walmart-owned e-tailer Flipkart on Wednesday launched its new e-commerce platform called 2GUD, a week after shutting down eBay India. 2GUD is a separate platform to sell refurbished goods which will initially be available only via the mobile Web but will soon be made available via a desktop Web interface and mobile app.
The newly launched 2GUD will initially offer refurbished smartphones, laptops, tablets, and electronic accessories, and many more categories like home appliances will be added soon. Flipkart is aiming to increase its user base of value and claims “affordability, accessibility and availability” of the refurbished market with 2GUD. It also addresses the critical problem of trust and convenience.
“As a market leader, Flipkart has always tried to solve for India and offer a more fulfilling shopping experience in every aspect. With 2GUD, we have removed the trust deficit that exists in the refurbished goods market, and along with the added convenience, are offering customers yet another avenue to access quality products at the most affordable prices,” said Flipkart CEO Kalyan Krishnamurthy.
The 2GUD platform will remain “distinct and separate” from Flipkart, the company added in its statement, and is targeted at “value buyers.”
Anil Goteti, Vice President, Flipkart, who will be heading 2GUD along with Flipkart Marketplace said, “The refurbished goods market has remained highly fragmented and unorganised despite its size, primarily due to complex processes, and missing assurance on the quality of products. Unlike existing C2C platforms, 2GUD offers an organised space devoid of regular buyer-seller interactions, which simplifies the process for both parties. 2GUD further leverages Flipkart’s capabilities in the service and support network to make it the preferred destination for certified, great-quality refurbished products.”
“Every product that is sold on the platform goes through about 47 rounds of checks and is sold in five grades based on their physical condition — ‘Like New’, ‘Superb’, ‘Very Good’, ‘Good’ and ‘Okay’. Then it will be followed with a 3-12 months guarantee. There is a lack of trust among users and with 2GUD we are bringing down the barrier of trust and affordability further,” he added.
As per the company, Users will always be assured of convenience in payments and logistics. The price of products on the platform will vary from 50-80% of the new price based on their condition. The platform also allows customers to return their products.
Global e-tailer, eBay invested in Flipkart last year to scale up eBay India operations but has ended its strategic partnership with Flipkart on August 14 this year. With Walmart acquiring a majority stake (77%) in Flipkart in May this year, eBay had announced that it would sell its stake in Flipkart and relaunch its India business soon.