Fujifilm announces global partnership agreement with Taylor Swift

Fujifilm Corporation has announced a global partnership and a global tour sponsorship with Taylor Swift for its Instax series of instant cameras. Taylor is a ten-time GRAMMY winner, a singer, songwriter, musician and producer. Beginning this summer, a sweeping promotional campaign for Instax will be rolled out worldwide with Taylor’s participation.

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Smartphones are the main tool for taking photos nowadays, but Fujifilm’s Instax series of instant cameras let users shoot pictures and make beautiful colour prints on the spot. These cameras have been a worldwide global hit in more than 100 countries and regions, with over 30 million units shipped since the product first went on sale in November 1998. This year, as Instax celebrates its 20th anniversary, Fujifilm aims to gain popularity through a huge promotional campaign in collaboration with Taylor Swift, who has approximately 300 million global social media followers and unparalleled influence among young people. This will surely do the work for Fujifilm.

Fujifilm’s motto is to deliver: truly one-of-a-kind photos. The unique feel of a physical print together with Taylor, who is herself a longtime Instax user, is sure to attract masses. Taylor will be appearing in television commercials and an online campaign.

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Fujifilm is also holding a sponsorship of ‘Taylor Swift’s reputation STADIUM TOUR’ which begins on May 8, 2018, in Glendale, Arizona. Reputation, one of the Taylor Swift’s critically-adored new albums, was the biggest selling album of 2017 and #1 in over 111 countries on iTunes’ sales charts upon release. As a global sponsor of the tour, Fujifilm Corporation will be conveying the appeal of its Instax cameras to audiences around the world through Instax experience booths and digital promotion activities at concert venues. They will also be presenting sponsor of the tour’s recently confirmed Japan leg, set to take place in Tokyo on November 20 and 21 officially titled TAYLOR SWIFT reputation STADIUM TOUR in Japan presented by Fujifilm Instax, with special guest Charli XCX.

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