OPPO is a leading global smart device brand and recently the brand has launched its latest ad campaign that aimed at brand-building in Europe. The ad-campaign is majorly highlighting its work with FC Barcelona (Barҫa) as the team seeks to be the final 8 among all European elites. The campaign focuses on expanding the company’s European market and has recently added Germany, Portugal, Belgium, and Romania to its European portfolio as of last month. Moreover, this ad campaign builds on an already successful five-year partnership with the squad. For those who don’t know, the squad is the longest-running cooperation between a tech brand and a European football club.
As a part of the campaign, OPPO is hosting a season-long digital content series which will include a virtual Q&A session with the squad’s defenders. The social series was started in June with a Facebook, Twitter, and Instagram Story blitz cheering on the club with #CheerforBar.
The “Go For it” ad campaign spots a young football lover who maker her way to victory, casting off naysayers and self-doubt as she prepares to join a men’s match. Splicing action shots with those of Barҫa players, we come to see that we’re viewing the celebratory shoulder raise action virtually through the Find X2. This smartphone is available in around 10European markets. It is a 5G device that is built to deliver an all-around powerful 5G flagship experience, with one of the most advanced screens that one can find in any industry.
Apart from the FC Barcelona partnership, OPPO even maintains its tennis partnerships with Roland-Garros and Wimbledon and added the Boston Marathon. The best thing about these international partnerships is that it helps OPPO to increase global presence and resonance with local fans.