Neela Films, the studio responsible for Taarak Mehta Ka Ooltah Chashmah, has launched a new company called Neela Mediatech Pvt. Ltd., which will focus on video games, animation, and electronic commerce.
The corporation has invested 24 billion Indian rupees (about $365 million). The new business will help the corporation branch out beyond only making TV shows. By March of 2024, the new division hopes to have 100,000,000 game downloads.
The new gaming platform Taarak Mehta Ka Ooltah Chashmah Play will be based on the hit program, allowing viewers to relive their favorite TV characters in an online setting. Free-to-play games, cloud-based adventures, blockchain-powered missions, and VR odysseys will all be available there. In addition, it will have kid-friendly cartoons and songs.
There are now 15 games available in the gaming sector, and they are available in English, Hindi, Marathi, Punjabi, and Bengali. There have supposedly been 5 million downloads of the platform so far on Taarak Mehta Ka Ooltah Chashmah. Games like Bhide Scooter Race, Run Jetha Run, and Jump Bhide Jump, among many more, will be available in both single- and multiplayer modes.
We’ve led the entertainment industry for decades, and with video games becoming more popular, we’re making a big move into this developing market to give our fans more of what they want. According to Asit Kumarr Modi, CEO of Neela Film Production and Neela Mediatech, Taarak Mehta Ka Ooltah Chashmah the company’s long-term goals include “establishing ourselves as the go-to YouTube Channel for children,” expanding into new markets, and bolstering the company’s content pipeline.
The Indian government is also putting more resources into the AVGC (Animation, Visual Effects, Gaming, and Comics) industry, so this is timely. According to estimates from the AVGC sector, this subsector is currently responsible for around 20% of India’s Media & Entertainment market.
An AVGC (Animation, Visual Effects, Gaming, and Comic) task force was established in April 2022 under the supervision of the MIB, per an earlier government announcement from that year.
An increase in the incentives provided through the Incentive Scheme for Audio-Visual Co-production and Shooting of Foreign Films in India is being considered by the government in an effort to bolster the growth of India’s Animation, Visual Effects, Gaming, and Comics (AVGC) industry and nurture its ecosystem, MIB secretary Apurva Chandra said last month, according to reports.