As the holiday season draws near, iVOOMi, the electric vehicle (EV) market leader in India, is pleased to announce attractive incentives and discounts for its consumers. Premium iVOOMi e-scooters like the JeetX and S1 are on sale at a steep discount during this holiday season’s limited-time sale. Discounted from its regular price of Rs. 99,999 and Rs.84, 999, respectively, JeetX is currently available at an appealing holiday season price of Rs. 91,999 and Rs. 81,999. 

In addition to these incredible savings, iVOOMi is also providing consumers with a plethora of unique bonuses totaling Rs. 10,000. Get ready for an exciting journey with the complimentary extras that come with every purchase, such cool helmets and other goodies. In addition, iVOOMi is paying for clients to avoid having to deal with the RTO (Regional Transport Office) fees.

Until October 31, 2023, you may take advantage of these jaw-dropping deals at any of iVOOMi’s one hundred dealer networks. The celebrations will continue through October 31, 2023, so don’t miss out on the chance of a lifetime!

Along with local NBFCs, iVOOMi has partnered with national institutions like ICICI Bank Ltd., L&T Finance, and Bajaj to provide its consumers with a variety of financing plans to suit their needs. These amazing bank packages feature not just low loan rates (as low as 8.49 percent), but also flexible equal monthly payment (EMI) plans, making it easy for customers to purchase an iVOOMi e-scooter.

“At iVOOMi, we’re working to change the world one commute at a time by providing individuals with innovative and eco-friendly options. Our dedication to offering high-quality e-scooters at costs that make electric mobility accessible to everyone is reflected in our seasonal sale. Ashwin Bhandari, iVOOMi’s co-founder and chief executive officer (CEO), is optimistic that his company’s deals and perks will help clients find their ideal ride.

To help make your goal of owning an electric car a reality, we have worked with major financial institutions to provide special financing plans. Customers who visit our showrooms may take advantage of these fantastic banking incentives, easing the path to iVOOMi e-scooter ownership. We here for understand the value of the present moment and are committed to developing products and services with the customer in mind. He said, “By making purchases on the most auspicious days, we want to impart more happiness and the sense of authentic India to our clients.

Undoubtedly the most powerful and solidly designed EVs are the iVOOMi JeetX and S1, which come in a rainbow of six colors for the S1 and four for the JeetX. Customers may put their own stamp on their electric vehicle by selecting their favorite hue. These electric scooters were designed with the rider’s comfort in mind, featuring extra-large footwells, a plush seat, and top-tier suspensions that mimic the feel of a traditional Indian rickshaw. iVOOMi JeetX and S1 are the most energy-efficient options available, with a certified range of 100 km and 110 km, respectively, with peak speeds of 65 kmph and 57 kmph.

Don’t let this chance to buy an iVOOMi electric scooter pass you by. Reimagine your travels with exhilarating experiences and long-lasting style by taking advantage of this time-sensitive offer, which is only available at participating dealerships.

In this era of connectivity and digitalisation, even small businesses are not exempt from the demands of the consumer marketplace. It is no longer sufficient for organisations to meet customer needs; they must anticipate and surpass them. 

Small business owners face unique challenges in this evolving landscape. They are under immense pressure to modernise their marketing approaches as consumer expectations shift, competition becomes more advanced, and data becomes increasingly detailed. 

For optimal reach and engagement, embracing a digital-first mindset is crucial for business owners. Fintech companies have emerged as valuable allies for small businesses in facilitating hyper-personalisation and enhancing reach. 

Fintechs fuelling SMB growth

These technology-driven financial firms offer innovative solutions that empower small businesses to leverage data effectively, extract valuable insights, and deliver personalised customer experiences. 

Small business owners can utilise hyper-personalised fintech solutions to gather and analyse customer data, enabling them to understand their target audience better. By harnessing AI algorithms, small businesses can create tailored marketing campaigns that resonate with customers individually, addressing their unique needs and preferences. 

This personalised approach fosters stronger customer relationships, enhances brand loyalty, and drives business growth. India’s flourishing fintech industry has revolutionised financial services by leveraging digital platforms to provide convenient access to public goods while prioritising the privacy and security of financial data. 

Capitalising on their advanced technological capabilities, fintech companies have shifted their focus towards understanding the unique requirements of small and medium businesses (SMBs), adopting a tailored approach instead of a one-size-fits-all solution.

This hyper-personalised approach has enabled them to offer SMBs a more user-friendly and accessible platform, consequently driving their remarkable growth in recent years. Here are some ways fintechs drive hyper-personalised solutions for Indian SMBs. 

Easier access to finance

SMBs typically encounter difficulties obtaining loans from traditional financial institutions due to limited collateral or a lack of established credit history. Fortunately, FinTech companies have stepped in to address this issue by offering alternative lending solutions tailored to the needs of SMBs, ensuring greater accessibility and convenience.

One example of an alternative lending solution is peer-to-peer (P2P) lending. P2P platforms connect SMBs directly with individual lenders or investors, eliminating the need for intermediaries like banks. These platforms facilitate borrowing by creating a marketplace where SMBs can present their loan requirements, and interested lenders can choose to invest in those businesses based on their risk appetite and return expectations. 

Crowdfunding is another popular alternative lending option for SMBs. Through crowdfunding platforms, SMBs can raise capital by presenting their business ideas, products, or services to a broader community of individuals willing to fund their growth. 

Digital loans are also gaining traction as a convenient alternative lending solution for SMBs. Fintech companies offer digital lending platforms that simplify the loan application process, making it quick and accessible for SMBs. These platforms utilise advanced technology and data analytics to assess the creditworthiness of SMBs in real-time. 

Fintechs have revolutionised lending for SMBs by providing alternative solutions that overcome the challenges posed by traditional financial institutions. Through innovative solutions that can be personalised to the needs of the business, business owners can access funding based on their business potential and alternative creditworthiness assessment.

Eliminating payment obstacles for SMBs

Traditional payment solutions in India can often be expensive, complex, and involve cumbersome paperwork. These pose significant challenges for SMBs regarding accessing and managing payments. Further, cash flow management can be particularly challenging for Indian SMBs, especially those operating on tight profit margins.

Fintech companies are addressing these obstacles by providing user-friendly and cost-effective payment solutions tailored to the needs of Indian SMBs. For instance, mobile payment solutions offered by Fintechs enable SMBs to accept payments quickly and securely. 

Popular examples include mobile payment apps. These apps allow SMBs to receive payments digitally, eliminating the need for physical cash transactions and offering convenience to customers.

Digital wallets have also gained traction in India, providing SMBs with an efficient and secure method to receive and manage payments. SMBs can store funds digitally, make payments, and transfer money seamlessly. These solutions enhance cash flow management by providing real-time visibility and transaction control.

Additionally, FinTechs offer online invoicing tools that streamline the invoicing and payment process for Indian SMBs. These enable SMBs to create and send professional invoices electronically, receive online payments, and track payment statuses. 

Thanks to hyper-personalised fintech solutions, small businesses can finally overcome the challenges associated with traditional payment methods. They can efficiently accept payments, track real-time cash flow, reduce reliance on physical cash, and enhance overall payment management.

Creating a level playing field

Fintech companies in India empower SMBs by providing hyper-personalised technology solutions that level the playing field in the market. These businesses often face challenges accessing and investing in advanced technology, limiting their growth potential and competitiveness. 

Fintechs are bridging this gap by offering affordable and customised solutions tailored to the specific needs of SMBs. Through mobile apps, cloud-based services, and digital marketplaces, fintechs enable SMBs to reach a broader customer base and expand their market presence. For example, mobile payment apps facilitate secure and convenient digital transactions, ensuring that SMBs can accept payments easily, regardless of size or location. 

Online marketplaces like Amazon and Flipkart provide SMBs with a platform to showcase their products and connect with a broader audience, boosting sales and visibility. Moreover, cloud-based software solutions offered by fintechs, empower SMBs to streamline their operations and enhance efficiency. 

These solutions enable SMBs to efficiently manage accounting, inventory, and other critical processes, improving productivity and cost savings.

Towards a brighter future

The collaboration between fintech companies and SMBs in India is revolutionising how SMBs operate and grow in the digital era. Fintechs are providing hyper-personalised solutions that address the unique challenges SMBs face, limited resources, restricted access to finance, payment obstacles, and technology gaps.

By leveraging fintech solutions, SMBs can overcome these hurdles and thrive in the competitive marketplace. From alternative lending platforms to streamlined payment solutions and affordable technology tools, fintechs empower SMBs to access funding, manage payments efficiently, and compete with larger businesses. This level playing field fosters growth, innovation, and increased market opportunities for SMBs.

With the continuous evolution of fintech solutions and adopting a digital-first mindset, SMBs are well-positioned to navigate the challenges of the modern business landscape. As fintech continues to evolve and cater to the specific needs of SMBs, the growth story of these businesses is set to continue, transforming the Indian economy and driving inclusive prosperity.

Google has finally started urging customers to set up Google passkeys on their devices, months after the firm launched support for the secure login method across all of its services. The use of passkeys is part of a bigger movement away from passwords, which are notoriously unsafe, and toward passkeys, a ‘passwordless’ but secure alternative that uses biometric verification to provide access to applications and services on your smartphone and other devices. Google Passkeys may also prevent you from falling victim to phishing while you’re online.

A Google blog post from this past Tuesday explains that you’ll soon be asked to set up a Google passkey in order to access your Google account. A passkey is a secret used for authenticating oneself online, such as a password or a Fast IDentity Online (FIDO) token saved on a mobile device. It does away with the need for passwords entirely by making use of public key cryptography and the biometric features of your mobile device.

After enabling the “Skip password when possible” setting in your Google account, you will be prompted to generate a passkey the next time you sign in. By doing so, a secure passkey will be stored on your device, allowing you to unlock it using biometric information such as your face, fingerprint, or PIN.

In a second blog post, Google says that it has no plans to use passwords in the future and that it also intends to do away with the “Band-Aids” like multi-factor authentication applications and SMS codes that were developed to compensate for the insecurity of passwords. To verify your identity without disclosing the Google Passkeys contents to the server, public cryptography will be utilized in conjunction with the private key kept on your device.

Google Passkeys are more secure than traditional passwords because they eliminate the need for users to create and remember complex passwords for each of their online accounts. Instead, your biometrics and the device you used to store the passkey are used to verify your identity. Some users may worry about what would happen if their device is stolen, therefore passkeys provide an additional layer of verification to prove that you are in physical control of the device.

Google also cites the upcoming addition of Google Passkeys support to WhatsApp (now in beta testing) as evidence of the industry’s growing acceptance of this security measure. Passkey support has just been given out to users on iOS 17 and Android 14, and it has since been added to Uber and eBay. Password management providers have also already integrated support for passkeys.

Google gives you the option to delay converting to Google Passkeys if you’re still unsure about it. To achieve this, go to your Google account settings and turn off the “Skip password when possible” option. The function is enabled by default, so if you don’t want to utilize passkeys with your Google account, you’ll need to deactivate it after signing in.

New Intel Arc A580 desktop graphics card this week. The American semiconductor company claims that its new mid-range GPU is designed with creators and gamers in mind. With the new Intel Arc A580 GPU, players can enjoy their favorite games in glorious 1080p with maximum visual settings. The company has also revealed that it would support high frame rates in esports titles. Meanwhile, hardware accelerated ray tracing and Intel XeSS will be supported by the graphics card

The Intel Arc A580, which was first announced some months ago, is now available everywhere. It features 24 Xe cores and 24 ray tracing units, making it a powerful graphics card. The manufacturer claims a top frequency of 1700MHz and memory bandwidth of 512GB/s across its 8GB of GDDR6 VRAM.

Total board power (TBP) for the recently released Intel Arc 5-series graphics card for desktop PCs is 185W. It uses a GPU that is somewhat less powerful than the one found in Intel’s Arc A770 and A750 GPUs, which are much costlier. The Intel Arc A580’s product website boasts of its ability to provide smooth gameplay in popular games at 1080p. It provides 155 frames per second on Diablo IV and 119 on Marvel’s Spider-Man Remastered. According to Intel, the frame rates for Baldur’s Gate III and Cyberpunk 2077 (with XeSS and ray tracing) are 90 and 85, respectively.

The chipmaker is also promoting the Arc A580 GPU’s artificial intelligence features. Among them are jobs like executing Stable Diffusion, which need generative AI to be performed locally on the device. Intel’s XeSS AI-based picture upscaling solution, which uses the company’s Intel Xe Matrix Extensions (Intel XMX) AI technology, will also be supported.

The new Intel A580 graphics card will cost you a minimum of $179 (about Rs. 14,900), the firm says. Manufacturers like as ASRock, Gunnir, and Sparkle have released their midrange graphics cards, which may be purchased anywhere Intel’s Arc 750 and Arc A770 are sold.

The Nokia G42 5G was introduced in India on September 11. The phone, which is powered by an octa-core Qualcomm Snapdragon CPU, only had one storage choice before. However, the business has just released the phone with increased internal storage. There’s also a new color option to choose from. Nokia has announced the release of a 12GB + 128GB storage option for the Nokia C32 at a price of Rs. 10,499. In May, Nokia first showed off the C32 in the nation for the first time.

Nokia G42 5G features and Specifications

The Nokia G42 5G has a 6.56-inch HD+ (720 x 1,612 pixels) LCD screen with a refresh rate of 90Hz, a peak brightness level of 560 nits, and Corning Gorilla Glass 3 protection. It runs on an octa-core Qualcomm Snapdragon 480+ system-on-chip (SoC) with the latest version of Android (Android 13).

The Nokia G42 5G’s triple back camera setup consists of a 50-megapixel main sensor, two 2-megapixel sensors, and an LED flash. There’s an 8-megapixel sensor in the front-facing camera.

The Nokia G42 5G has a USB Type-C connector for rapid wired charging at 20 watts, and its battery capacity is 5,000 mAh. In addition to Wi-Fi 802.11, it also works with Bluetooth 5.1, GPS, and 5G. It has a fingerprint scanner on the side for further safety. In addition to being resistant to dust and water, it has an IP52 certification. The handset is 165 mm in length, 8.55 mm in width, and 75.8 mm in height, and weighs 193.8 grams.

Nokia G42 5G Price and Availability

The current pricing of the Nokia G42 5G in India is Rs. 11,999 (6GB + 128GB). For its part, the new 16GB + 256GB model costs Rs. 16,999. There are 16GB of RAM total, 8GB of which are real and 8GB of which are virtual. The 6GB version may theoretically be upgraded to 11GB. There are three color choices for the phone in India: “So Grey,” “So Pink,” and “So Purple.” On October 18, you may buy it at the Nokia online shop or at a physical location.

Hitachi Vantara, Hitachi, Ltd.’s (TSE: 6501) modern infrastructure, data management, and digital solutions subsidiary, today announced the transformation of its existing data storage portfolio with the introduction of Hitachi Virtual Storage Platform One, a single hybrid cloud data platform designed to meet the needs of IT leaders who are trying to scale data and modernize applications across complex, distributed hybrid and multicloud infrastructure. Businesses may operate a wide variety of applications on-premises and in the public cloud with little to no complexity if they can share a common data plane for their structured and unstructured data in block, file, and object storage.

Hitachi’s Virtual Storage Platform One’s release is strategically timed to coincide with the seismic upheavals in operations and innovation brought about by generative AI, the cloud, and the exponential expansion of business data. Six in ten business leaders are already overwhelmed by the amount of data they store, and 75% are worried their current infrastructure will not be able to scale for the future, according to a recent report that highlighted how data-intensive technologies and applications are exacerbating the already strained infrastructure and hybrid cloud environments on which they run. Eighty percent of data center administrators and operators had suffered an outage in the last three years, citing a poll conducted by the Uptime Institute on data resilience.

By providing a single control plane, data fabric, and data plane across block, file, object, cloud, mainframe, and software-defined storage workloads, Hitachi Virtual Storage Platform One simplifies the management of mission-critical workloads at scale. This data platform will address all environments and is managed by a single AI-enabled software stack. Virtual Storage Platform One provides a trustworthy data foundation enabling organizations to consume the data they need, when and when they need it, by breaking down barriers between infrastructure, data, and applications.

With the release of Hitachi Virtual Storage Platform One from Hitachi Vantara, we have reached a major milestone in our infrastructure development. Dan McConnell, senior vice president, product management for storage and data infrastructure at Hitachi Vantara, said that the company’s goal is to provide organizations “the reliability and flexibility to manage their data across various storage environments without compromise” by means of a uniform data platform. Having dependability, security, and sustainability at the forefront of Virtual Storage Platform One’s design, development, and construction has increased its effect for our clients.

“Our partnership with Hitachi Vantara has been instrumental in allowing us to help organizations optimize their cloud journeys and avoid costly pitfalls that hinder digital transformation success,” said Mauro Guzelotto, vice president of cloud services for T-Systems North America. When it comes to scalable, reliable, and simple storage for a wide variety of applications and data kinds, Hitachi Vantara’s Virtual Storage Platform One is where sustainable infrastructure is headed.

Organizations may better manage workloads and data resources using Hitachi Virtual Storage Platform One.

• Fast, on-demand access to sophisticated cloud-based data services like replication, without the need to wait for administrative intervention.
• Storage pools may be optimized with the help of intelligent workload management, which handles the allocation and rebalancing of workloads automatically as circumstances change.
• Utilizing state-of-the-art technologies like synchronous active storage clusters and replication to guarantee worldwide accessibility and high fault tolerance without sacrificing speed.

“By consolidating their entire storage portfolio into a single, cohesive platform, Hitachi Vantara has achieved a transformative milestone, streamlining operations and fostering significant data accessibility for organizations grappling with the complexities of data management,” said Ashish Nadkarni, Group Vice President and General Manager, Infrastructure Systems, Platforms, and Technologies at IDC. As the release notes state, “the significance of this rollout lies in the platform’s ability to offer a unified data plane, seamlessly spanning across block, file, object, mainframe, cloud, and SDS workloads.”

Elista, India’s foremost brand of electronics, home appliances, IT, and mobile accessories, today announced the introduction of its first ultra-premium QLED 4K Smart TV, powered by WebOS TV. The cutting-edge smart television sets a new bar in the industry with its segment-leading specs and features at the most reasonable price in the category.

With its massive 189 cm (75″) QLED panel and 4K resolution (3840 x 2160), the LG Elista 75″ 4K QLED Smart TV is sure to impress. The Smart TV is equipped with cutting-edge audio and video technologies to bring the theater experience to your living room.

Your living room will look better than ever with Elista’s QLED 4K Smart TV, powered by WebOS TV, thanks to its bezel-less design and premium construction. You can mount the massive 75″ QLED screen on the wall for a minimalist aesthetic, or use the free table-top stands to prop it up on a cabinet.

The Elista QLED 4K Smart TV, driven by WebOS TV, is now available at all major consumer electronics retailers and online for the low, low price of Rs. 1,59,999.

The first QLED Smart TV from Elista, a brand under TeknoDome Umbrella, exemplifies the company’s dedication to providing cutting-edge technology at accessible price points.

Commenting on the launch, Pawan Kumar, CEO, Elista said,” Elista is happy to bring QLED 4K Smart TV, powered by WebOS TV to its diverse Smart TV portfolio, transforming the home entertainment scene. Our dedication to offering excellent cinematic experiences at the most accessible costs is at the core of this breakthrough launch. This TV is more than just a commodity; it’s a symbol of our commitment to revolutionizing your at-home viewing experience. We at Elista believe that everyone should have access to the greatest technology, and our 75-inch QLED TV exemplifies this belief by providing a state-of-the-art television watching experience at a price previously unattainable.”

The 75″ QLED panel’s unparalleled clarity and viewing angles are industry-changing. Thanks to MEMC @60HZ technology, users can enjoy fluid visuals even when viewing content with a low frame rate. Its astonishingly low input lag of less than 5 ms, combined with state-of-the-art features like Future-Ready Technology and ALLM (Automatic Low Latency Mode), guarantees a unique and exciting viewing experience.

An immersive audio setup powered by Dolby Audio and featuring high-fidelity surround sound complements the ultra-clear 75″ 4K QLED panel, creating a truly unique audio experience. The QLED 4K Smart TV, powered by WebOS TV, features 2T2R (Dual Band) Wi-Fi, Bluetooth 5.0 for lag-free streaming, and an abundance of other ports such as 3x HDMI, 2x USB, AV In, Optical Out, and Earphone Out.

Powered by the intelligent ThinQ AI, the Elista 75” 4K QLED WebOS Smart TV engages in two-way conversations with consumers, simplifying content streaming from YouTube and OTT apps through voice commands. LG’s ThinQ AI makes it possible to operate the Smart TV from afar using a user’s mobile device.

The Magic remote that comes with the Elista QLED 4K Smart TV, powered by WebOS TV is both user-friendly and equipped with special Netflix and Prime Video hotkeys. You may easily navigate material, menus, and lists using the one-of-a-kind remote control.

LED TVs, Washing Machines, Coolers, Dishwashers, Refrigerators, IT Accessories, and more are just few of the products offered by Elista.

Speakers and other mobile device add-ons. The company’s leadership team has over 200 years of experience in their field. The company’s actions are driven by the combined aims of ‘being loud for local’ and ‘providing job chances in India. As an Indian consumer electronics firm, Elista is motivated by the aim to enrich people’s lives while creating the brand.

About Elista, a brand under TeknoDome Umbrella

Founded in 2020, Elista is India’s premier world-class electronics, home appliances, IT, and mobile accessories company. Part of the TeknoDome, UAE, Elista conforms to India’s ‘Atmanirbhar’ concept of production. Elista has pushed the limit to offer consumer products with outstanding performance at accessible pricing. The product line includes of LED Televisions, Washing Machines, Coolers, Dishwashers, Refrigerators, IT Accessories, Mobile Accessories, and Speakers. From its beginning, Elista has been registering amazing growth and has planned up ambitious ambitions for this year.

Puresight Systems, the exclusive distributor of iRobot products in India, is thrilled to unveil its highly anticipated festive sale, starting from September 8, 2023. This exclusive limited-time offer brings irresistible discounts on a broad spectrum of cutting-edge products in the Braava and Roomba series, including enticing combo 2-in-1 deals.

iRobot has consistently led the way in providing innovative home cleaning solutions to Indian households. This festive season, the company is excited to make advanced robotic cleaning technology even more accessible to consumers nationwide.

During this special sale, customers can take advantage of amazing bundle offers on iRobot products, allowing them to acquire a vacuum and a mopping model together for an exceptionally efficient cleaning experience. The bundled offers feature a generous discount of INR 19,900. Furthermore, there’s an extraordinary offer on the Roomba i3+ model, where customers can acquire the model with an autovac at a discounted price of just INR 29,900, representing a substantial discount of INR 15,000. Opting for this model grants customers up to 60 days of freedom from manual dust collection, thanks to the autovac feature that automatically takes care of it once the cleaning task is completed.

In addition to these remarkable offers, advanced models such as Roomba i7+, j7+, Combo j7+, Combo C7 & C7+, S9+, and Braava M6 are available at a discounted price of INR 5,000 each. Selected models like Roomba Combo i5, Roomba 69X, and Roomba j7 also feature a total discount of INR 2,000 each.

To ensure a convenient shopping experience, all individual offers will be accessible through both online and offline channels. Exclusive bundle offers, however, can be availed only through the official brand website and at Puresight showrooms and offline partner stores in Chennai, Bangalore, Hyderabad, Delhi, and Mumbai.

Puresight Systems presents a diverse range of unique robotic vacuum and mopping robots, equipped with sophisticated features, to cater to customers worldwide. The recently launched Roomba Combo™ j7+ stands out as the world’s most advanced robot vacuum and mop, powered by iRobot OS intelligence, available in India. This exceptional model vacuums carpets first, then simultaneously vacuums and mops hard floors, saving users precious time. Its advanced sensors accurately detect floor types, while retractable mop arms prevent wet messes on carpets.

This festive sale offers the perfect opportunity for consumers to elevate their home cleaning experience with state-of-the-art iRobot products. Puresight Systems aims to enhance the quality of life for households by offering unbeatable discounts on these intelligent cleaning solutions.

The magnificent “FUJIFILM GFX100 II” was released in India today by photography technology pioneer FUJIFILM. Camera is the newest member of the GFX Series of mirrorless digital cameras and was introduced at Broadcast India Show 2023 at the JIO World Convention Centre in Mumbai. The flagship model boasts the highest burst-shooting, AF, and video performance in the GFX Series thanks to a newly developed 102MP high-speed image sensor called the “GFX 102MP CMOS II HS” and a high-speed image processing engine called the “X-Processor 5”.

The FUJIFILM GFX100 II large format sensor allows for exceptional photos. It’s the first GFX Series camera to have a predictive AF algorithm and artificial intelligence-based subject-detection AF, both of which were created using Deep Learning technology. As a result, the new sensor also has much improved video capturing capabilities. The FUJIFILM GFX100 II is also the first camera in the GFX Series to internally record 8K/30P video and 4K/60P 4:2:2 10-bit video. It also supports video recording in many formats, such as Premista, 35mm, and anamorphic (35mm) with the mount adapter, thanks to its new “Video Format” settings.

The camera’s body has an Ethernet connector as well as HDMI Type A and USB-C connections, greatly facilitating the use of a wide variety of optional peripherals. In addition, the updated model expands the GFX Series’ horizons with significant enhancements to burst mode speed (up to an astonishing 8.0 frames per second) and stabilization capabilities (up to an improved eight-stop, five-axis system). The camera’s ergonomic design also makes it easy to hold and use for extended periods of time.

Mr. Koji Wada, Managing Director, FUJIFILM India said” To that end, we at FUJIFILM India work tirelessly to inject fresh energy into the age-old practice of visual storytelling. The goal of the new GFX series of cameras is to advance the state of the art in terms of picture quality. Our goal is to have this flagship model be the one that professional photographers and content creators all throughout the nation turn to. High-speed performance, enhanced video capabilities, and artificial intelligence-based topic identification are just a few of the features that have made the GFX100 II the go-to camera for pros.”

Photographer and FUJIFILM GFX100 II India X-Ambassador Dabboo Ratnani extolled the virtues of the brand-new GFX 100 II. After using the camera for 10 days, I can say that the 102MP BSI CMOS medium format sensor, the AI-derived topic recognition AF system, the 8EV in-body image stabilization, and the 8fps continuous shooting rate were the features that most impressed me. 8K and anamorphic support, direct record to SSD, and camera to cloud are just some of the other available video possibilities. On a single charge, the NP-W235 battery allows for around 540 frames, or 60 minutes of 4K30p recording time. I was pleasantly surprised by how well this feature-packed camera performed.

Acclaimed cinematographer Aseem Bajaj has declared his intention to use Fujifilm’s brand new FUJIFILM GFX100 II camera to create a short film. “Its advanced video capabilities, including 8K and anamorphic support, will bring a new dimension to storytelling,” Aseem said of the FUJIFILM GFX100 II. The camera’s direct recording to SSD and compatibility with cloud storage will facilitate a streamlined production process. I can’t wait to show the finished short film to an audience shot with the GFX 100 II.

Significant improvements in picture quality and refined video capabilities are among the goals of the FUJIFILM GFX100 II. FUJIFILM India is committed to redefining possibilities in the ever-evolving realm of imaging and photography because it believes that every picture tells a story.