How to migrate your ERP data

Considering that the sea of data is continuously getting deeper, you are probably drowning or already drowned. The list of business data needed to comply is endless. Customer care data, vendor and supplier documents, customer invoices, employee details, and company information – to name a few. So it is always important to migrate your ERP data at a safe place.

Because there is an increase in data volume, businesses should prioritize efficient and timely data processing. The business’ bottom line is being affected when one receives inaccurate or false data. Thus, data integrity is among the crucial aspects of building a good company’s health status.

Also See: ERP modules for wholesalers

When your business is constantly receiving inconsistent and inaccurate data, it can clearly show the ineffective and low performance of your business. If you integrate the ERP system to your business without completing all the needed data, it won’t work, for sure. Aside from failed implementation, this can also lead your business to drop.

Migrate your ERP data

In this post, we are going to provide you with the needed information regarding the best practices you need to adapt to have a successful ERP data migration. So, if you want to learn more, keep on reading.

ERP Data Migration – What are the Best Practices?

Data migration plays an important role in having a successful ERP implementation. The systems used by your organization impacts the data migration. Aside from that, it is also being affected by the regulations impacting your company, the number of users who are part of the data making, the legacy systems, as well as the number of sites that go live frequently. If you deal with your data today, you will not experience any delays, disruptions, and other problems when implementing an ERP system to your company.

The following are the best practices you need to know when you are planning to take the path of ERP data migration.

Analyze and Plan the Data

Before you start your ERP data migration journey, it is important to know your business goal and model to create a plan. This is an important aspect to accumulate effective data migration strategy. Your strategy should include the extraction and segregation of important data, getting rid of the worthless content to improve the processes regarding external partners and customers, sorting the extracted content, and dividing it based on its importance and utilization for business operations in the future.

In this aspect, a business analyst’s help is needed to effectively examine and assess the information and produce accurate content, analysis, and report according to the extracted data. You can also use this to reduce possible risks, streamline operations, and determine relevant insights, which can lead to enhanced outcomes and better and faster decision-making processes.

When planning for the data, it is also crucial to examine and determine how complex the data is, assess the migration resources, and categorize it into historical data, open transactions, and master data. Through this, you will know what you need to eliminate, archive, and what to carry throughout the journey.

Build an Effective Migration Strategy

Migrate your ERP data
migrate your ERP data

When it comes to implementing an ERP system for your company, it is important to know the side of your partner. While your partner plays an important role in achieving successful data migration, your organization still need to participate.

Partners must equally distribute upon building a migration strategy and together create a plan and assigning it to the entire team. Every member of the organization must have a role to play, decision-makers, and more. Encourage your team to focus on making well-informed decisions and performing business tasks.

You need to understand how complex and how much is the available data you need to migrate. After that, you need to create an implementable and logical action sequence together with the dues of the set actions. All of these should be performed while accumulating the best possible practice. You and your partner should work equally and systematically. Whenever possible, avoid adapting the Big Bang approach.

Stay and Follow the Data Standards

Despite the number of systems or data sources needed to migrate, storing the data in a unique format is important. Besides that, it is important that every department have a clear pattern for easy classification of data.

It is important that you stay and follow the set data standards to build a data migration design that works uniformly. When defining the data standards, executive management and department managers should work together. If the data is worthless or won’t make any good for the rest of the data migration processes, get rid of it. Aside from that, ensure that you will focus on extracting more complex data and dividing it into easier ones.

Perform Enough Examination

When you are taking the path of data migration, you will encounter numerous types of tests, including batch application, volume, system, and unit. It would be great if you will make sure that all the tests are carried out prior to the confirmation of the ERP data conversion.

Through this, you can prevent storing repetitive data issues. Another significant issue you must keep in mind is data transiency. Considering that frequent changes are always possible in terms of extracting the data, you should perform enough testing and auditing prior to each stage. This will help you to prevent possible decision revisions.

Conclusion

Implementing ERP to your business means you need to keep in mind that data migration is among the top priorities you have to deal with. This is because it is the most time-consuming and crucial part of the whole implementation process. The problem is that a lot of business establishments are still making up mistakes in terms of ERP data migration. In this case, it is crucial that the two teams should have equal coordination and communication.

You need to adapt the four practices we mentioned above to reach success in ERP implementation and data migration. Take note of these practices; analyze and plan the data, build an effective migration strategy, stay and follow the data standards, and perform enough examinations.

Best Gaming Smartphones starting with 10,999 INR

Do I need to emphasize on the importance of Mobile Gaming? If yes, then let me start with figures and accurate data. According to Newzoo, the mobile gaming industry is expected to top $100 billion by 2021, achieving a decade of double-digit growth. Well, no doubt that the mobile gaming industry is growing rapidly and more and more people are inclined towards mobile games. To be more specific, now we can see all age people playing lots and lots of competitive games on their smartphones.

This craze also helped smartphone manufacturing companies to come up with affordable smartphones with the best Gaming performance. You can play mobile games on these best Gaming smartphones without stressing yourself over the price of the smartphone. In this article, we have come up with the best smartphones that are affordable and can be used by mobile gamers.

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Best Gaming Smartphones in Budget

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1. Realme Narzo 20 Pro

This smartphone comes with a display of 6.50″, and it is powered by an octa-core Media Tek Helio G95. Narzo 20 Pro was launched in September 2020, and it operates on Android 10. It comes with 6GB RAM and 64GB of inbuilt storage that can be expanded via microSD card (up to 256GB) with a dedicated slot. The smartphone is backed by a battery of 4500mAh that supports fast Charging. These high-end specifications make this smartphone an affordable and one of the best smartphone that can support high-end movie games. Moreover, it comes with a selfie camera of 16MP and the rear end of the smartphone sports quad-camera setup that includes 48MP + 8MP + 2MP + 2MP. This is a value for money device.

2. Realme 7

With the display of 6.50-inch and mirror split design feature, the Realms 7 is also a good option to consider while thinking of buying an affordable gaming smartphone under the budget. This the first smartphone to debut with the MediaTek Helio G95 SoC processor. The smartphone operates on Android 10, which works smoothly. The smartphone comes with a RAM of 8GB and internal storage of 128GB. It features face recognition and the side-mounted fingerprint sensor. All top-notch features of this smartphone make it a good option for gamers too.  Battle Prime looked great at the highest graphics settings and gameplay was also smooth. The smartphone is backed up by a battery of 5000mAh, and the battery even supports 30W Dart Charge fast charging. Moreover, it comes with a selfie camera of 16MP and the rear end of the smartphone sports quad-camera setup that includes 64MP + 8MP + 2MP + 2MP.

3. Poco X3

POCO X3 NFC

No one can deny that Poco F1 was a flagship killer and now we have the successor of Poco F1, Poco X3. Poco X3 does the complete justice to the brand as well so to its predecessor. Poco X3 features 6.67-inch of the screen, and it comes with a fresh design (nothing like its predecessor). It is powered by Qualcomm Snapdragon 732G SoC which is an upgrade over the Snapdragon 730G that powers the Poco X2. It operates on Android 10 and comes with a RAM of 6GB and internal storage of 64GB. The smartphone is backed up by a battery of 6000mAh, and the phone supports proprietary fast charging. Moreover, it comes with a selfie camera of 20MP and the rear end of the smartphone sports quad-camera setup that includes 64MP + 13MP + 2MP + 2MP. This smartphone comes with long-lasting battery life, and hence you can enjoy long-lasting gaming sessions without interruption.

4. Micromax In Note 1

Micromax In Note 1 features 6.67-inch, and it is powered by Qualcomm Snapdragon 732G SoC. It operates on Android 10 and comes with a RAM of 4GB and internal storage of 64GB. The smartphone is backed up by a battery of 5000mAh, and the phone supports proprietary fast charging. Moreover, it comes with a selfie camera of 16MP and the rear end of the smartphone sports quad-camera setup that includes 48MP + 5MP + 2MP + 2MP. Among all the smartphones that we have mentioned in this article, it is the one that is released recently (November 3, 2020).

My Thoughts

With all the gaming smartphones mentioned in this article, Realme 7 and Poco X3 are the two smartphones that you can go with it. Both of them have high-end features and can easily support mobile games. Trust us, you won’t be disappointed. The other good thing is their battery life and low price.  You don’t want to miss the deal!! However, the last smartphone mentioned, i.e. Micromax In note 1 is the cheapest among the four. But in our opinion, the phone comes with basic tech features. So, we won’t suggest this phone for gaming purpose. But, yes if you are looking for a decent phone with a decent camera and specs, you can go with Micromax In note 1.

How to use Location Changer iPhone

Many Users face numerous sophisticated issues, i.e.,” a way to amendment the device’s location on Pokemon Go while not jailbreaking the iPhone”. The most effective thanks to coping with this kind of complication and to come up with a faux location on the IOS device is to mistreatment Dr Fone Virtual location changer iPhone.

How to hide your location on Apple maps or produce a faux one employing a GPS signal? It is simple to fool the positioning system and indicate a “false” purpose on the map. For instance, employing a GPS signal, I’m in NY, sitting reception in London.

Also See: Things you never knew about GPS

How to use Location Changer iPhone

Location Changer iPhone

There are quite a few VPN services on the net that permit you to try and do this; however, I don’t suggest them because of privacy reasons. I opt to use the best and most cheap one, the simplest GPS Spoofing software package.

Why trouble to make a fictitious location on a map?

To access foreign services and websites that are solely offered certainly countries and blocked in my country. For instance, the mythical being on-line station is just offered with a US informatics address.

To be eligible to transfer sure software package or use functions that don’t seem to be offered in your country or region (for example, some services).

Change your house of residence for foreign chemical analysis sites. If you’re in DC, you can’t use igniter to create new friends in la while not paying. You will pay quite a bit to be ready to date unlimited dates. What if you utilize quite 5 chemical analysis sites?

Access media restricted by country, like Prime Video, Spotify, Netflix.

There are many alternatives for that; however, sadly; most of them need sophisticated expertise and procedures. Not solely that, most of them don’t truly GPS spoof iPhone, and what’s worse, if you utilize them, you would possibly be caught doing the spoofing.

Risks of being banned

This iOS location spoofer works with acknowledged AR games like Pokemon are offered truth. However, it doesn’t claim that on its electronic computer. Through use, you will encounter too-fast-speed or too-long-distance warnings that aim to substantiate your account safety throughout Pokemon Go spoofing.

Based on my expertise, Dr Fone – Virtual Location is the best answer for any spoofing activity on iOS devices. With the software package, you’ll be able to do several things like:

– Amendment your iOS GPS location to any location within the world. You’ll be able to trick chemical analysis sites like igniter into seeking out a lot of acquaintances in different cities. You oughtn’t to pay igniter a lot of (to unblock geo-location).

– Unblocking locations that are enforced by numerous websites that compel access from sure locations.

– Play increased Reality games like Pokemon GO while not having to manoeuvre from one location to a different one. No ought to walk down the road that may endanger you. You only need to play in your comfy sleeping room. It’s terribly attainable to do!

– Simulate movement in numerous modes; walking, cycling, to driving an automobile.

– Perform location engineering on up to 5 devices.

With Dr Fone – Virtual Location, faking location on iPhone isn’t one thing that’s troublesome to try and do. You oughtn’t to have IT expertise to run this application. However, certify you are doing not use this application for functions that violate the law. My recommendation is to simply use this app for fun; taking part in increased Reality games, gap geo-location restrictions obligatory by sure sites, unblocking igniter, and so on. Again, don’t use this app for unkind functions.

How to Faking Location on iPhone

If you wish to vary location on the iPhone, then you wish to use faux GPS apps. There are indeed many applications within the App Store, but Dr Fone is that the most reliable and secure of all. You will be able to use this app for fun and might share your faux location with friends.

With the assistance of this easy application, you’ll be able to simply spoof your location with one click. Further, the applying can show a map-like interface and permits you to vary location to anyplace within the world. Except for this, it permits you to simulate completely different spots at a time.

Whether you own iPhone seven or iPhone eleven professional, it works nicely on all iOS devices within the world. Let’s grasp a lot of concerning a way to use Dr Fone – Virtual Location (iOS).

Steps to vary GPS location on an iPhone?

This freshly discharged application works on all the leading iPhone models, as well as the devices running on the most recent iOS thirteen. One will transfer the application on their mack or Windows system, connect their iPhone thereto, and mock their location on the go.

  1. When launching the applying, users will choose the “Teleport Mode” and enter the target location within the search bar.
  2. Alter the pin and once the targeted location is chosen, click on the “Move Here” button to mock the placement of the connected device.
  3. To simulate their movement, users will simply choose the “Walk/Route Mode” on the interface. Afterwards, they’ll specify the spots and alter the speed to hide the route.

It will allow them to unlock many location-based options of recreation, dating, and various different apps. With the discharge of Dr.Fone – Virtual Location, the corporate is anticipated to resolve one of the most important necessities of iPhone users within the returning days.

Conclusion:

We have featured concerning what GPS spoofing is all concerning and what’s the procedure of faking location on iPhone mistreatment Dr.Fone – a virtual location changer. The market is stuffed with varied faux apps that claim to vary the device’s coordinates; however, don’t do that which might be dangerous for you.

So, perpetually opt for the most effective code to pretend GPS -the sure one. browse this guide to finish to effectively discovered the Dr.fone -Virtual location changer to spoof GPS on IOS devices while not jailbreaking

5 Social Media Marketing Tactics To Get More Followers

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Doesn’t every social media account holder dream of having more followers? Especially if you own a business page! After all, when your brand has a lot of followers, this offers a greater chance for success where your marketing efforts are concerned. Find a Social Media Marketing business near you.

Plus a high follower count can instil trust in your customers, which could make all the difference if your niche has a lot of competition.

Also See: SEMrush Review 2020: 10x Your Traffic

Social Media Marketing Tactics

Ready to increase your follower count? Here are 5 social media marketing tactics to allow you to do just that.

Create A Monthly Content Strategy

Thinking up content to go on your social media is a tough call. While you can slip in the odd spontaneous post, most companies will plan and schedule their content weeks in advance. This benefits you because it gives you consistency, and removes the pressure of trying to find time to post. Your content should include written messaging with links as well as images or video.

Interact With Your Feed

Social interactions are a two-way process in real life, and the same applies to the digital world too. Every time you like or reply to comments, this instantly boosts your reach. For example, friends of the person who you replied to may be notified of your interaction.

This may mean 10 people see your post, not just one! If your posts get a lot of comments, not interacting with them is a wasted opportunity to grow your audience. So be sure to set aside some time each day to do this, especially for popular posts. Or consider outsourcing your feed management instead so potential new followers don’t slip through the net.

Paid Advertising

Social Media Marketing Tactics
Facebook Advertising Mistakes

Sometimes you might have to ‘cheat’, but that’s okay as social media platforms have a dedicated paid advertising section to facilitate this. Each platform differs slightly, but you can usually choose on whether you want the ad to bring you followers, engagement or link clicks.

If you’re a newly established business with very few social media followers, it’s one of the best ways to get your name out there. Over time your traffic will grow organically, but paid advertising will give you a helping hand in the meantime.

Giveaways

Who doesn’t love a giveaway? Whether the prize is something you purchase or a voucher for your services, you can guarantee it will draw in lots of pairs of eyes. Make the conditions of entry that the user has to follow your page and like, share or retweet the giveaway message. This is an incredibly simple tactic that is usually pretty failsafe. Be sure to tag your location, and use plenty of hashtags to make the post as visible as possible.

Respond To Your Analytics Reports

Your social media analytics is the litmus test of what’s working for your page and what isn’t. You can even see who your audience is made up of and when they are most active on the platform.

Use this information to build better social media marketing campaigns, that will hone in what your audience best responds to. Look out for posts that outperform others, and learn from any which fall flat. Look to refine your messaging and overall delivery so that people will want to follow you.

To Sum Up

Even if your brand is well known, building a social media following isn’t always straightforward. It takes the right know-how, not to mention persistence to start to see your follower count go up. However, the above steps will point you in the right direction, especially if you create a social media marketing plan and pay close attention to your analytics.

It can also be helpful to enlist the services of a social media marketer. Combining a fresh perspective with years of experience, they can come up with a plan that aligns with your goals. By posting insightful, valuable content users are more likely to flock to your pages as a result.

Does B2B Social Media Marketing Affect SEO?

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So you have developed a website for your business and used keywords to drive traffic to it. But do you know whether Social Media Marketing Affect SEO or no? You plan to sit out and wait for the traffic to go up. Days turn into weeks and weeks into months, and you still don’t see a remarkable improvement in traffic or your search rankings. You start to wonder if you had a better chance with other keywords or done something differently to get better results. Yes, you could have.

Also See: SEMrush Review 2020: 10x Your Traffic

If you engage the services of a good SEO company in Bangalore, they will tell you that keywords and the website design are only a part of the overall SEO strategy. Driving traffic and ranking higher requires much more than that, like link building, domain expertise, followers, and people who interact with you online through comments and feedback. This is where B2B Social Media Marketing and the role of an excellent digital marketing agency in Bangalore comes into play.

What is B2B Social Media Marketing?

Social Media Marketing Affect SEO

B2B Social Media Marketing uses digital tools and platforms to communicate and develop your brand in the digital space. There are many online platforms available for you to leverage in the B2B space, with the most common one being LinkedIn. You could also have blogs, Facebook groups, Twitter, and even Instagram as a part of your overall B2B marketing toolkit.

Let’s look at what the right digital marketing agency in Bangalore will achieve with these digital platforms as a part of your B2B Social Media Marketing campaign.

LinkedIn

LinkedIn is primarily a business networking tool. LinkedIn has tremendous potential to be used as a Social Media Marketing platform in the B2B space since you already have the who’s who of all industry domains under one roof here. Now all you have to do is reach out to them. But how?

  • A social media marketing company in Bangalore could help you develop a credible LinkedIn profile with a professional image.
  • They can help you set up a LinkedIn page for your business that looks professional and engaging.
  • You can join professional LinkedIn groups where the people in the B2B space you are targeting are already present. Interacting in these groups builds up your credibility among the group participants who are your potential customers.
  • LinkedIn has blogging capabilities. Your social media marketing company in Bangalore should be able to tell you how you can leverage this to your advantage.
  • LinkedIn can also sync with your Twitter account so that all posts on LinkedIn can simultaneously be tweeted.

Facebook Groups

Facebook is more of a public social media that has both industry and non-industry participants. Due to the wide variety of audiences, it is better to segment them to focus on your potential business area by forming or joining Facebook groups. Facebook groups provide you with an arena to:

  • Engage with people who are from your B2B space by inviting them or interacting with them.
  • Facebook groups are private, and interactions within the group are not public.
  • You could use various videos, article links, photos, and other forms to build your brand.

Twitter

Twitter is a very engaging platform, as it is highly accessible and public. Engage the services of an excellent digital marketing agency in Bangalore to manage your tweets and maximize your reach. The tweets are visible to everyone, and you have a much broader reach with them. You can use Twitter to:

  • Post engaging content periodically and build-up followers.
  • Build your brand reputation online and have a greater reach

Instagram

Instagram is more of an image-sharing application and seldom used for B2B business marketing. However, your web design company in Bangalore could devise an Instagram outreach by creating graphic content that helps support your digital branding strategy. You could engage the services of a good video production company in Bangalore to produce engaging content that enhances your brand image.

How does B2B Social Media Marketing help SEO efforts?

After reading about B2B Social Media Marketing, one question remains unanswered – What’s it got to do with SEO?. A good SEO company in Bangalore will tell you it is an integral part of your SEO. Here are the reasons:

  • A carefully designed, B2B social media marketing campaign by a competent SEO company in Bangalore could build a brand reputation and credibility. One of the critical parameters Google search algorithms use currently is domain expertise. If you are perceived as an industry expert by others, Google search algorithms will rank your website higher, and B2B social media marketing is an excellent way to achieve that.
  • B2B social media marketing campaigns help your website develop backlinks. The more backlinks your website has, the higher it will rank in the search engine results. Backlinks tell Google that your website content is highly relevant and endorsed by many other people and websites.
  • Visibility and brand reputation is another crucial benefit obtained from B2B social media marketing. By leveraging social media’s power, you can engage and interact with more people who can eventually drive traffic to your website organically. This can be well affirmed by an email marketing company in Bangalore. Your blogs and content can now reach more audience with the targeted web as well as email content and social media shares. This is indeed a potent tool for branding.

Conclusion

Social media marketing is an essential part of your overall SEO strategy. An excellent digital marketing agency in Bangalore will chalk out a plan to leverage social media for your digital marketing and SEO efforts. The primary step towards marketing on the internet is to become visible to the audience, and social media marketing is the best way to achieve that. Given the competitive environment of the internet, it is essential to target your audience and segment your market to establish yourself in the digital space as a brand.

The second step is to keep coming up with engaging social media marketing campaigns and content to drive traffic. Engaging and interactive social media content develop followers who eventually could become your customers organically, or they become much more accessible for future outreach. This is where the role of a good SEO company in Bangalore becomes vital. Partner with the right digital marketing agency in Bangalore to harness the power of social media and boost your SEO.

How to Choose Outbound Call Center Service Providers?

Are you looking for an effective method to improve your sales? Well, outbound call centres have proven to be of valuable assistance to businesses hoping for expansion. The role of these agents is to reach prospective clients so as to get familiar with their needs or introduce them to the assortment of products of a particular company.

Unlike inbound centres, these providers don’t wait for customers to reach them but get in touch with prospects by using various communication methods. Nowadays, the largest part of outbound call center services includes cold calling, email campaigns, and chat services.

Also See: SEMrush Review 2020: 10x Your Traffic

Choose Outbound Call Center Service Providers

Consider the size of your business

Choose Outbound Call Center Service Providers
Choose Outbound Call Center Service Providers

One of the vital aspects to consider when looking for such a service provider is the size of your business. It’s paramount for the size of the outbound call centre to match the requirements of your company in order for clients to be provided with the necessary attention. For instance, a small provider won’t be able to meet the expectations of a large business, whereas big call centres tend to be pricey for small-sized companies.

In addition, the potential expansion of your business is worth considering in the selection process. If you expect your company to grow in the period that follows, make sure you hire a provider that can easily adjust to the growth. Otherwise, your company will most likely experience setbacks due to low-quality customer service. Customer support outsourcing needs in-depth research to avoid trial and error, which is costly and time-consuming. There are many USA companies like APEX Call Centers USA that do all this.

Check the experience

In order for an outbound call centre to be considered reputable, the agents are expected to have plenty of experience under their belts. The years of experience help agents develop their communicative skills and the power of persuasion so as to convince customers of the qualities of the products or services they offer.

Moreover, make sure the outbound call centre employs experienced professionals with remarkable sales records in your industry. These agents should have experience in working with companies in your line of work in order not to waste time on training. For instance, a call centre that specializes in selling cosmetic products might not provide the same results when selling fitness products. Click here to learn more about the different types of call centres.

Consider flexibility

Flexibility is of crucial importance when hiring such assistance, as the provider has to adapt its services to your specific requirements. For instance, companies hoping for a global reach won’t benefit from hiring a provider that handles calls solely within the USA. Also, businesses targeting the global market would benefit from hiring agents that speak multiple languages, not just English.

Furthermore, the provider is supposed to offer personalized services that comply with the products you sell to customers, as a universal approach won’t do the trick. Also, it should offer 24/7 services in order to cover various time zones and provide round-the-clock assistance. Regarding technology, make sure agents use different communication methods, not just phone calls. Nowadays, the largest part of providers uses messages, chats, and emails to reach clients.

Inquire about marketing strategies

In order to improve your sales, make sure you look for an outbound centre that includes marketing services. Some of the top-notch providers offer the services of a marketing department as part of the package for customers that ask for detailed information about the products.

Additionally, the agents in the marketing sector get in touch with the clients who are interested in purchasing a particular product. These marketing professionals employ customized marketing strategies to persuade individuals to make a purchase. Go to the following link, to learn more about the development of a cell phone marketing strategy.

Don’t neglect the cost

The ultimate aspect to take into account when hiring an outbound call centre is the cost of services. Make sure you receive quotes from multiple providers so as to make a comparison and negotiate a favourable price. Bear in mind that firms that offer round-the-clock services in multiple languages charge more for their professional assistance.

Final thoughts

These agents are capable of improving your sales sooner than you hoped.

Make sure you test their marketing knowledge, power of persuasion, and communication skills!

4 Ways to Improve SEO for Your Healthcare Business

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SEO (Search Engine Optimisation) is the process of optimising your digital presence so that whenever someone carries out a relevant search in Google or another search engine, your site is the one that is returned. Therefore it is very important to Improve SEO for Your Healthcare Business.

For example, if you run dentists in Sidney, North Dakota, and somebody carries out a search for dentists in Sidney, North Dakota, you would want your site to rank more highly in the results than any of the other dentist’s offices in the same town.

Also See: SEMrush Review 2020: 10x Your Traffic

Improve SEO for Your Healthcare Business

Create Original Content

Improve SEO for Your Healthcare Business
Ways to Optimize your Content Marketing

The most important thing you can do for good SEO is to create original content that is interesting and relevant to your readership. Relevant content tells Google that you are an expert in your field, which improves your authority (one of the factors Google uses in its algorithm). Not only this but if you are consistently supplying content that is interesting and useful, people will keep coming back to your site and they may even share it with friends.

Your customers are an excellent research tool for this. Keep a log of all of the questions that are asked over a period of a few weeks, and use this list to determine what topics you write about on your site.

Choose the Right Keywords

If an article on your site contains a keyword or phrase that exactly matches a search term that someone has keyed into Google, this makes it much more likely that your site will rank highly.

Determining exactly what keywords are the most likely to be used can be tricky! When people are searching for information they likely won’t know medical terminology, for example, so you need to try and guess how they might describe an issue and use this phrase as the title for your article. It’s also a good idea to include the word or phrase a few times throughout the article.

There are plenty of tools out there to help you with keyword research, however, it is mostly a process of trial and error. It can definitely be worth engaging an agency who are experts in the healthcare field to help you with your keyword research because they will already know what your customer base is searching for and have sophisticated research methods. If you would like to get an idea of what an SEO agency can do for you, check out Click Intelligence

Make Your Site User Friendly

Be sure to lay out everything on your site so that it is very clear how your audience finds what they need, while at the same time promoting the things you want them to see. If a site is difficult to use, people will give up and go elsewhere. Take a little time to test your site on a select group of people, and see what their feedback is.

Google’s algorithms look more favourably on sites that are quick and responsive, so it’s worth taking the time to do this step.

Optimise Your Site for Mobile

A lot of people access the internet when they are on the go, from their mobile devices. This means that it is definitely worth taking the time to ensure that your site is not only user friendly on a laptop or computer, but that it also works well on mobile.

When you are user testing your site, ask your group to test it on their mobile devices as well, and let you know what they think.

The Top Problems That Businesses Face Online

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If your business is starting to operate online, you will soon discover many of top Problems that Businesses face online when they use the Internet for their internal operations, as well as for their storefront and marketing campaigns. To make sure that your business can overcome many of the challenges that it faces from the Internet and prosper, read on.

Also See: SEMrush Review 2020: 10x Your Traffic

Top Problems That Businesses Face Online

Cybersecurity

Top Problems That Businesses Face Online
Cyberpunk 2077 (Image Credit: steampowered.com Top Problems That Businesses Face Online

Cybersecurity is a relatively recent phenomenon and yet it costs companies over $3.5 billion a year. Many companies are vulnerable to internal threats from their employees and poor data management, as well as threats to themselves and their customers through ransomware, faulty coding, and viruses. To make sure that you can combat the cybersecurity issues that are quickly becoming prevalent in the industry, you need to invest in the correct web security solutions. For instance, at Reblaze, their next-generation WAF can help you to install the latest type of firewall to combat threats as soon as they evolve.

Website and Server Crashes

However, if you want to be able to sell your products and services smoothly online, as well as to ensure that your internal operations are uninterrupted, you need to protect your business from website and server crashes, as well as the most common IT issues. You can do this by making sure that you have a back-up of the website files that you need to get your site back up as quickly as possible. You should also make sure that you keep all of your website software up-to-date, as leaving your software running on previous versions can slow it down and cause it to crash more often.

Compliance

When you are operating across the Internet, there are a host of rules and regulations which you need to constantly be aware of to find success and to prevent lawsuits. To do this, you should make sure that your users give permission for you to use their data and to use cookies on your website, and you should also display your terms and conditions and privacy policy in an obvious place. You should also get an SSL certificate for your website, and make sure that there are no copyright breaches within your content or images.

Scaling

Scaling your website is incredibly important for growing businesses, particularly during peak times. Then, you need to make sure that you have a two-way relationship with your hosting provider that will allow you to tell them of any rushes that you expect, make sure that the website software that you use is fully customizable, upgrade your network, and get a higher level of caching.

Demand for the Right Skills

Not every entrepreneur can be IT-savvy, though, and if you do not feel that you have the right skills to perform certain tasks on the Internet, you should employ a professional. These professionals can be outsourced or you can consider creating your own IT team, as this will allow you to get constant support when you need it most.

Know the importance of a Solar Charge Controller

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The term solar charge controller may sound very technical and difficult to explain, but in layman’s language, it is referred to as a voltage or a current regulator that keeps batteries from overcharging.

It makes sure that batteries are not overcharged during the day, and the power doesn’t run back to the solar panels and drain the batteries.

A solar charge controller offers facilities like lighting and load control, but managing power is its primary responsibility. Its core function is to keep your deep cycle batteries properly fed and safe for a long time.

Solar Charge Controller
Solar Charge Controller

(Image Source- Luminous)

Solar Charge Controller

Working of A Solar Charge Controller             

When connected to any existing UPS, a solar charge controller converts it into 100% Solar UPS without any change in the electrical wiring.

Leading companies of solar solutions like Luminous offer Solar Retrofit Solution that comes with inbuilt intelligence to maximise the use of solar energy power to your electrical appliances. It makes use of the solar optimization technique to extract minimum power from the mains and use solar energy to the maximum.

For instance, if the battery is charged only 70% till evening, the Solar Retrofit Solution, after analysing the usage pattern, will not charge the battery through the mains, but will wait till evening to do so, which in turn will save the electricity bill and help in the optimization of solar energy. One of the key features of the Solar Retrofit by Luminous is that it supports a 4-stage smart charging to ensure fast, safe, and efficient charging and long battery life.

To further explain to you the importance of a solar charge controller, we have listed some of its important functions below:

  1. Monitor and Control the Voltage of Devices

One of the solar charge controller’s primary functions is to monitor and control the voltage of a device in case the device’s charging voltage increases to a certain level.

  1. Prevents Overcharging

Once a battery is completely charged, it cannot store incoming energy. Preventing overcharge is simply a process of reducing the flow of energy to the battery when the battery reaches a specific voltage. When there is a drop in the voltage due to the lower sun intensity or an increase in electrical usage, the controller again makes a provision for the maximum possible charge.

  1. Stopping Reverse Current at Night

Solar panels work by pumping current through the battery in one direction.  During the night, batteries may pass a small amount of current in the reverse direction, resulting in a slight discharge from the battery. In most controllers, charge current passes through a semiconductor, which acts as a valve to control the current. It is known as a semiconductor, as the current passes only in one direction, thereby preventing the reverse current without any extra effort.

  1. Protects Against Overload

A circuit is considered overloaded when the current flowing in it is higher than it can handle safely. This can result in overheating, including a fire hazard. Overloading can be caused by a fault that is a short circuit in the wiring or by a faulty appliance. Built-in overload protection can be beneficial, but in some situations, additional protection is needed in the form of fuses and circuit breakers.

Solar charge controller not only protects the batteries from overcharging, but it also helps in its charging from over and under voltages.

So, get a solar charge controller in place and a new life to your batteries. It will also ensure they are safe against all the possible hazards.

The Tech that Helps Startups Get More Done

Times are tough currently; even though the recession is V-shaped unemployment is still taking a heavy hit. There are different tech that Helps Startups Get More. Those who have found employment recently may have found it through jobs with low job security, like zero-hour contracts, which analysts are suggesting is masking how bad employment figures should be. Now might not feel like the best time to launch a startup, but look back to the ‘great recession’ of 2008 – it spawned WhatsApp, Groupon, Uber, Instagram and more amazing unicorns for whom the low-time of an economic crisis meant more time to incubate their innovative products. If you have that great idea, the following technology means that you will have more help than ever on your startup quest.

Also See: SEMrush Review 2020: 10x Your Traffic

Remote Work Tech

If you need to get some extra help to bring your idea to life (you surely won’t possess all the skills to do it alone), you are blessed with the large amount of communication tech that exists nowadays. It’s easier than ever to manage a worker who is based remotely; whether they’re in a different state or a completely different continent, there will be tools (many of which are free) to help you. Video communications, as well as work management tools, help you to stay in close contact with those you trust to bring your idea to life.

Accounting

Demat Account

Accounting software is a lifesaver for the entrepreneur who isn’t too familiar with the complex requirements of accounting. Not only does a whole host of accounting software exist, but there are also many different price points ranging from free to very expensive – so you will be supported as your company grows. Accounting software means you save a lot of money that would have gone towards accountants, allowing you to keep as lean as possible and direct that spare cash towards growth.

Human Resources

Small companies almost always can’t afford to hire a human resources department, but while this used to mean that the founder has to handle everything on a day-to-day basis, there are now all-in-one HR Software solutions that mean an HR department isn’t even necessary. Even complicated endeavours like onboarding, managing employee records, time-off requests, exits from the company and more can be handled with HR software. What’s more, good software will always be updated, so you comply with any necessary HR regulations like workplace discrimination laws (e.g. Americans with Disabilities Act), wage and hour laws and employee benefits laws (like the Consolidated Omnibus Budget Reconciliation Act).

Email Marketing

Email marketing is still one of the most effective direct marketing techniques; building a newsletter and delivering great content or attractive offers is an important part of nurturing prospective or past customers. Email marketing services can offer high-level marketing abilities and often have free plans with premade templates, sign-up forms, audience segmentation and more. They allow you to create great and professional-looking templates, even if you have no design skills. You should also be able to get basic reports about how your subscribers are interacting with your emails – how many open them, click the links inside them and more.

Motorola Launches Verve Buds 100, Rap 105, Loop 105 Earphones in India

Binatone, a leading global manufacturer of innovative IoT, smart home and consumer electronic devices for the baby, home, personal audio and lifestyle camera categories has recently announced a new lifestyle range of affordable Motorola Verve series Neckbands and True Wireless Headphones in India. The new Wireless Verve Buds 100, Neckband VerveRap 105 and Verve Loop 105 are sleek and super lightweight and these latest devices offer the users, the ultimate freedom and flexibility to stay connected on the go.

All these products are IPX5 water resistance and they feature up to 8 hours of battery life to enjoy music, calls, podcasts and more. True Wireless Headphones Verve Buds 100 and Neckbands Verve Loop 105 and Verve Rap 105 are compatible with Siri and Google voice commands offering added convenience to the users. To recall, Binatone is a global licensee of Motorola. Let’s get to know additional features about True Wireless Headphones Verve Buds 100 and Neckbands Verve Loop 105 and Verve Rap 105.

Verve Buds 100

These are ergonomically designed earbuds and they come up with three different earbud gel sizes for the best fit. These earbuds have a great sound quality and noise reduction, and they then to offer a crystal clear calling experience. They are equipped with a powerful bass performance and an innovative multifunctional touch button. The button can be used to manage calls, adjust the volume, skip songs and activate your choice of the voice assistant to provide users with additional control at their fingertips. It is backed up by a battery of up to 14 hours.

Verve Rap 105

These are sleek and flexible earbud-style neckband and they are backed up by a battery that offers up to 8 hours of wireless music. It comes with an integrated mic for hands-free calling capability. This is equipped with 15mm speaker drivers and the headphones produce deep bass with an enhanced sound quality to give an immersive music experience.

Verve Loop 105

Motorola Verve Loop 105 sport in-ear earbuds. These earbuds feature tangle-free cables with magnetic buds that lock together around the neck. This helps users to avoid dropping or displaying the neckband. It is an ideal device for sports and gym. These are super lightweight and they come with stabilizing fits for an extra secure fit. These earbuds are equipped with a long-lasting battery that offers up to 8-hours of uninterrupted playtime.

Mr Dino Lalvani, Chairman, Binatone Global & Hubble Connected, said that India is the focused market for Motorola lifestyle products and with the launch of these new ranges of affordable lifestyle Neckbands and True Wireless Headphones the company/brand will strengthen their position in a high growth market and give their customers a reason to cheer in the festive season. These latest products are premium and affordable. The Verve series offers ultimate everyday earbuds for anyone looking for excellent sound, convenient control, comfort and portability while on the go. Moreover, the Verve series products are supported by Hubble with the Verve Life app and have built-in Amazon Alexa to keep users connected and allow greater access to control and manage a wide range of settings. The users can even use the app to locate their earbuds if they go missing by showing a map with the last used location.

Price and Availability:

Verve Loop 105

Price: 1299/-

Availability:  Amazon

Buy link: https://amzn.to/32eEU80

Verve Rap 105

Price: INR 1699/-

Availability: Amazon and Flipkart

Buy link: https://amzn.to/2Ia2YSt

Verve Buds 100 True Wireless Headphones

Price: INR 2699/-

Availability: Amazon

Buy Link: https://amzn.to/3p5WMMm

All of them will be available from 10 November 2020 onwards!!

Why Brand Storytelling And Marketing Must Go Together?

Anyone that has seen a SuperBowl ad campaign understands the power of storytelling. With the advent of digital technologies, communicating with prospects and audiences is becoming increasingly difficult. As consumers become smarter and more aware, they realize they don’t want to be blatantly advertised. It is already required for brand Storytelling, And Marketing goes hand in hand.

As marketers, it is high time we understood that we need to give our audiences a reason to engage with our content, that our marketing communications need to be designed around our users. The approach of designing marketing communication strategies needs to shift from thinking about how the brand should be positioned to understand the unique ways the brand can solve their respective customers’ problems.

Also See: Best Air Purifier in India

Storytelling is the best way to entertain and engage with customers. Here’s why storytelling is essential.

A Story Will Humanize Your Brand

More people these days are choosing brands they can identify with. A brand that has a very corporate image will not be very successful in the B2C space. Whereas a brand that shares its vision with its audiences in the form of a story can gain the audience’s interest (and loyalty).

However, sharing your vision does not mean having it written down in the “about us” section of your website. Instead, convert it into an engaging story. Storify the journey of your business interestingly and present it to your audiences. Talk about your struggles and the value you, as a brand, want to add to people’s lives.

Not just that! Hire experts of website design Frederick MD so that they can make the story and your site look appealing, engaging, and easy to navigate.

Stories That Audiences Identify With Create Undying Interest

Storytelling has been the fundamental human experience that has united us since the stone age. Long before printing or the internet came along, old-age stories were passed from generation to generation, which helped us understand cultures and learn things.

Anyone that has seen a SuperBowl ad campaign understands the power of storytelling. With the advent of digital technologies, communicating with prospects and audiences is becoming increasingly difficult. As consumers become smarter and more aware, they realize they don’t want to be blatantly advertised. It is already required for brand Storytelling, And Marketing goes hand in hand, so experienced branding agencies like Ramotion know this very well.

Once that is done, create a story around your buyer persona as the protagonist. Through your brand, try to solve some problems that the protagonist is facing. Keep in mind; this story isn’t about your brand; it is about your audiences and their issues. Your brand is simply one piece of the puzzle.

If executed right, this story will resonate with your audiences, and they will be able to understand how your product/service makes their lives better.

Stories Set You Apart

Unique stories are what set a brand apart in the noise of the increasingly competitive business environment. In many cases, a brand has nothing unusual to offer except the unique story of how it came to be.

A good story makes people feel something, and emotions are an excellent catalyst for the purchase decision. A good brand narrative can be the differentiating factor when trying to throw products in customers’ faces. Google’s “year in search” videos are a great example of this. Annually, Google releases a 2-minute film that covers the most-searched terms for that year.

Final Words

As humans, we have been listening to stories from a very young age, and in most cases, have loved great stories. Fortunately, this hardly changes as we grow into functioning adults. Whether it is nostalgia or any other emotion, a grand brand narrative can tap into these emotions and inspire people to associate with them. Even the best Maryland SEO company uses several tools and platforms to build engaging and inspiring stories in an increasingly visual world. It is time we started leveraging these resources as well.

7 Best Earphones under 500 Rs in India 2020

We often think that cheap earphones will not deliver the quality that we except. But most of the times high-end and costly earbuds are available on various e-commerce sites at discounts. However, sometimes it gets a bit difficult to choose the ideal earphones for oneself. We are here to help you with the Best Earphones under 500 Rs in India. Since the festive season is around the corner you can even choose to gift these earphones to your friends and family. As mentioned earlier, these are high-end earphones from well-known brands. Hence, you don’t have to compromise on quality.

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Best Earphones under 500 Rs in India

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1. JBL C50HI in-Ear Headphones with Mic

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With JBL in-Ear headphones you get the chance to experience deepened notes and bass response. These in-ear headphones are compatible with Android devices and you can even activate Google Assistant. It comes with a one-button universal remote that features noise isolation microphone. Using this single button you can answer and manage your calls effortlessly and without any hindrance. These are lightweight and are comfortable to wear. Moreover, they come with a 3.5mm L-shaped jack helps in easier connection.

2. boAt Bassheads 242 in-EarWired Earphones

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These earphones come with an in-line mic and a PVC cable that is durable and tangle-free. These ear-buds are compatible with Android/iOS and connectivity via 3.5mm AUX cable. The IPX4 rating makes them water and sweat resistance. Moreover, they are easy to wear as they come with a secure fit hook. They offer a very excellent quality of sound with the help of 10mm drivers. These are made up of stretch resistant cables that are made for a workout.

3. Realme Buds Classic Wired Earphones

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The realme Buds Classic features come with a half in-ear design with a rounded shape that comfortably fits into the ear canal. These come with a large 14.2mm driver for excellent sound quality. These realme buds come with in-line HD microphone. You can use these microphones for calling and voice assistant. Moreover, the earbuds come with a built-in cable organizer that makes sure that your earbuds stay organized and tangle-free.

4. Redmi Hi-Resolution Audio Wired Earphone with Mic

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The Redmi Earphone comes with a certification for “Hi-Res Audio”. These earphones offer a higher resolution that means that you will be listening to ultra-CD sound quality music. The sound quality provided by these earphones will be complete and more precise. These come with 10mm dynamic driver that delivers strong bass, full vocals and good treble performance. These are high-definition wire-controlled microphone that offers clear and stable call quality. Hence, using these earphones you can speak freely anytime, and anywhere. The earphones come with 1.25-meter Y-shaped cable that is convenient for listening with portable music devices whether you are stepping out or relaxing indoors. These are lightweight and the silicone earplugs come with anti-earwax mesh which is designed to prevent any sweat, moisture or earwax.

5. Boult Audio BassBuds X1 in-Ear Wired Earphones

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These earphones feature a mic and in-line controls that can be used to answer or reject calls, play/pause, or voice command. The earphones are ergonomically designed and the aerospace-grade AL alloy drivers give the best acoustics, 3D HD sound and punchy bass. These offer an ideal fir for running, climbing, hiking, cycling etc. These are lightweight, comfortable & premium metallic finish.

6. Philips SHE1505BK/94 Upbeat Earphones with Mic

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These are wired earphones and they are popular for their compact design. These are lightweight earphones and one can easily use them for the gym without sacrificing on audio quality. These are comfortable to wear and they also offer impressive sound quality with a sound signature. They come with 3 interchangeable rubber caps that come with an optimal fit- in for all ears.  Moreover, they also come with a noise cancellation feature.

7. Samsung EHS64 EHS64AVFBECINU

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These earphones are well known for their compact design and you can use them for gyming, running, biking, hiking or simply walking around town. These earphones by Samsung are comfortable to wear for extended periods and they also produce impressive sound quality. The sound that these earphones output is of top-notch quality in terms of accuracy and enjoyability. Moreover, these Samsung earphones give you a fully-balanced audio experience. It has a built-in microphone that allows you to clarity and stability of sound, so your conversations are crystal-clear.

Conclusion

This sums up the list of Best Earphones under 500 Rs in India. In my opinion, each of them has a unique feature and come with an in-built mic. They are good for various purposes. You can use them for yourself or you can gift them to your friends or family members. Just choose the one that fits your requirements!!

MultiTV emerges as front-runner in Indian OTT and virtual events video tech industry

MultiTV, a leading video technology company in India that offers a platform-as-a-service that simplifies video technology experiences for businesses. Recently this video technology company has registered a strong growth of 100 per cent y-o-y, driven by the massive uptake of virtual & hybrid events and OTT video technology. Moreover, the brand has gained 50+ customers across its portfolio in the past six months.

And, it is expected that the company will touch $100 million turnovers in the next 3-years. The success of the company depends completely on the two of its cutting edge products BeLIVE and CREATOR. With services like BeLIVE and CREATOR, the company is creating a robust and next-level video ecosystem that simplifies video technology experiences for businesses.

BeLIVE is an all-in-one live online events platform. It is a robust and scalable video platform that is widely used to conduct seamless virtual and hybrid events. The purpose of this platform is to empower businesses to host events like Annual General Meetings (AGMs), product launches, trade shows, conferences, workshops, webinars, concerts, conclaves and meetings online and whatnot, in a seamless manner. BeLIVE is trusted by various enterprises and brands and it is one of the largest video capture and distribution service in India that live-streamed 1,000+ branded events.

CREATOR is contributing about 15 to 20 per cent of India’s daily OTT viewership and it is an ERP for OTT platforms and currently supports 100+ million viewers yearly. Moreover, the CREATOR is also giving businesses a platform to market their video content as a personalized viewing experience and allows them to monetize their content on their terms.

Vikash Samota, Founder & CEO, MultiTV said that the last few years have seen video technology as the disruptive force that is renovating practices and experiences across various industries. He even said that the company has aimed to deliver exceptional online video experiences with best-in-class technology. Moreover, BeLIVE and CREATOR is the company’s owned IPs powered by a comprehensive tech stack developed in-house. He added that the company’s monthly organic growth rate is around 15-20 per cent and he has given his words that the Indian market will always remain a key focus area for MultiTV. But, apart from India, the company even has a plan to expand their global footprints by hiring and establishing sales teams in new markets like the US and Europe. The second major aim of the company is to launch and produce more product suite for future growth and new revenue streams.

Mitron launches Atmanirbhar Apps to discover Made in India apps

A few months back our honourable Prime Minister Narendra Modi came up with a campaign named local pe vocal which was in line with Atamnirbhar Bharat, i.e. Self Sufficient India. The motto of the campaign is to be self-sustained so that we don’t have to depend on other countries for their products and services. This indeed was a beautiful initiative and was supported by many Indians. Moreover, to support the campaign and to make Indian self-sustainable, a short video Indian company named Mitron came up with Atamnirbhar Apps application. This particular application named “Atamnirbhar Apps” is also available on Google Play Store. To recall, Mitron is the Indian version of the Tik Tok (currently banned in India).

About “Atamnirbhar Apps” app

This application is loaded with made-in-India apps from categories like business, e-learning, news, health, utility, entertainment, social, and more. You can use “Atamnirbhar Apps” you can find information regarding Indian app as well as its Google Play download link.

Atamnirbhar Apps by Mitron features certain applications such as:

  1. Aarogya Setu
  2. BHIM UPI
  3. MyGov
  4. PMO India
  5. mPassport Seva
  6. UMANG
  7. online.

Moreover, within the app, you can also witness lesser-known made in India apps like:

  1. Atmanirbh Kifayat
  2.  Grockit
  3. Jain Thela
  4. Home Shoppy
  5. YourQuote
  6. Vridhi Stores
  7. Xploree AI Keyboard
  8. mParivahan, and more.

Also, “Atamnirbhar Apps” app by Mitron is only available on Android. Currently, its availability on the iOS platform is still unclear. The company even speaks about the motto of introducing this app. The main agenda is to make people of India know more about Indian products, services and Indian applications.  Speaking of compatibility, the “Atamnirbhar Apps” is 12MB in size and works with Android devices running Android 5 Lollipop and above.

Micromax In 1b and Micromax In Note 1 launched, price starts Rs 6,999

Micromax, an Indian smartphone manufacturer and consumer electronics company, headquartered in Gurugram, has made a huge come back in the Indian smartphone market with new smartphones under the all-new “In” lineup. On 3rd November 2020, the brand launched two smartphones under “In series”. The smartphones are named Micromax In 1b and Micromax In Note 1. Moreover, both the smartphones are powered with a MediaTek processor and are backed by a 500mAh battery. Both of them work on an Android OS, and both of them will get two years of confirmation updates.

Micromax In Note 1

Specifications:

  1.  It comes with an FHD+ punch-hole display of 6.67-inch.
  2. It is powered by MediaTek Helio G85 processor with Hyper Engine gaming technology.
  3. It comes with a 4GB of RAM paired with 64GB and 128GB internal storage capacities.
  4. This smartphone sports a quad-camera setup at the rear end which includes 48MP main sensor, 5MP wide lens, 2MP macro lens and a 2MP depth sensor.
  5. It is equipped with a 16MP selfie camera.
  6. It is backed up by a battery of 5000mAh with 18watt fast charger and reverse charging.

Price and Availability:

The 4GB+64GB model is priced for Rs. 10,999. The 4GB+128GB model is priced for Ra. 12,499. Both the models are available in White and Green colour, and they will go on sale on 24 November 2020 via Flipkart and Micromax Website.

Micromax In 1b

Specifications:

  1. It is powered by MediaTek helio G35 octa-core processor.
  2. It sports a mini drop HD+ display of 6.5-inch.
  3. At the rear end, the smart sports an AI dial camera which includes 13MO primary camera and 2MP depth sensor.
  4. For selfies, the smartphone is equipped with an 8MO camera at the front.
  5. It is backed up by a battery of 5000mAh that comes with 10watt fast charged and USB Type-C charging cable.

Price and Availability:

The 2GB+32GB model is priced for Rs. 6,999. The 4GB+64GB model is priced for Ra. 7,999. Both the models are available in three colour variants, and they will go on sale on 26 November 2020 via Flipkart and Micromax Website.

A Guide to Choosing New Business Software in 2020

Technology has become an essential part of everyday life. From getting to the office to using your smartphone to stay up-to-date with friends and family on social media, everyone uses technology extensively in this day and age. Therefor Choosing New Business Software is very crucial part.

The same is also applicable to businesses. Technology helps with getting work done more effectively and efficiently. You can gain valuable insights, automate tasks, streamline processes, and much more.

At least, that’s if you have the right software in place.

You can have a top-of-the-line computer and the latest smartphone, but these count for little if you don’t install and use appropriate software. Now it might seem easy to find the right applications. However, there are countless software options available, all of which vary in terms of features, functionality, and price.

The software you pick can have a large impact on your business and employees – and customers. To help with making the right choice, here’s a guide to selecting new business software.

Functionality

When selecting your software, the first aspect you will look at is its functionality. Start by writing down a list of the features you desire. Now select a few viable software options. Now compare these options by seeing which one offers the most features on your list.

If you have at least two choices that cover everything you want, look at reviews for each one. Look closely for feedback on how easy it is to use and navigate the software.

Security

Cyberattacks are becoming an increasing problem in the business world. As companies continue to rely more on technology, this opens up a growing number of possibilities for hackers to steal their data and wreak havoc.

When choosing your software, ensure the application security is on point. Along with the software having the right security procedures, it’s also vital that you stay on top of all patches, manage privileges correctly, and more.

Seamless integration

Sadly, it’s highly unlikely you’ll come across a piece of software that completes all of the tasks your business requires. You need to incorporate multiple different systems. While this can be confusing as it is, it’s even more difficult when they don’t work together.

Try and find systems that have features in place – such as open APIs – which means they can be integrated seamlessly with other platforms. Ultimately, this helps streamline your entire internal process.

Scalability

As you know, your business needs are always changing. This is why you should opt for software with scalability. If you pick a solution that can grow at the same rate as your company, this saves the hassle of looking for an alternative product later on.

Customer support

Even if you select a piece of software that is intuitive and has many guides readily available online, it’s likely you’re going to need some assistance with it at some stage. In this case, try and select a product that includes a strong customer support system. 24-hour availability, dedicated account representatives, and multiple contact options – look out for these aspects as evidence of quality customer support.

Visual Search, What It Is, Benefits and Optimization Tips

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Although one of the less-discussed topics, visual browsing has been around for several years. It is for popular engines and social media platforms, including Pinterest, Bing, Snapchat, Amazon, and Google. According to one statistic reported, 62% of the visual search image site members want to use visual browsing instead of other browsing types.

What is a visual search?

Visual browsing uses artificial intelligence technology to help people browse through the real world’s image search through text internet surfing. So, when someone takes pictures of an object, using Google Lens, for example, identifies a software object in the photo and provides information.

This technology is beneficial for eCommerce. With the implementation of well-optimized content, they could stand a chance to become the image search results returned to the user. A company that appears to the effects of popular queries could stand to make a lot of money.

Difference between Image Search and Visual Search

Visual browsing falls under the umbrella of what is known as “sensory seeker,” which includes browsing through text, voice, vision, and browsing results to users.

With visual examination, the user is using an image to explore. As you may be aware that search using pictures has been used for almost 20 years. Therefore, the search image by image is providing users the ease to browse graphical content.

Make Connections to New Customers

Prospective customers will look to make any personal relationship with a website. Trust is essential in helping customers move toward a potential purchase decision. Amy Vener, a vertical retail strategy for image search lead at Pinterest, said: “Visual invention allows consumers to produce a more emotional connection, which translates into less price sensitivity.”

Another way to help create a connection with your customers is photo-based content through Google Cameos, which you can have using search for the image.

Sell to Customers who have made the Decision.

With adequately optimized content through image search, you can find sites you interact with people who have made their minds about whether they want to make a purchase, especially if they are using Pinterest Lens or StyleSnap.

One of the essential benefits of visual search through the reverse picture is that, after some investment, the site can look forward to increasing revenue opportunities vastly. According to Gartner, early adopters, and both optical and voice finding algorithms can find their coffers increased by 30% in 2021.

Best Tips to Optimize Images for Visual Search

Visual search is still an emerging concept as online business is still in the transition phase. It is essential to attract traffic and increase sales. Here are some best practices for optimizing pictures if you want your site to appear in an image search.

  • Use the Structured Data

When adding other content types for the website, it is essential to provide the search engines with as much information as possible. One crucial way to do this is through structured data as it will help your site appear in rich snippets in Google.

  • Add Alternative Text

Alternate text is read by search engines to help them understand the photo’s context and meaning. People who use screen readers also need alt text to understand the context of an image.  Multiple websites lack alternative text whereas image search could be of help for such sites.

  • Use a descriptive filename.

Context is everything, especially when you are trying to get your picture to a broad audience. While it is relatively common for the photo file to be named something similar to “IMG_12345.jpg,” it is best to give as much information as possible.

So, instead of using the picture titled “IMG_12345.jpg,” following the rocking example, rename it to “man-with-yellow-shaker.jpg.” As well as being honest, clear, and concise, you also have to make sure that the file name for the image search.

  • Got Pictures Sitemap

Having a sitemap image will increase your pictures’ likelihood by search engines, especially if you have an idea loaded via JavaScript. It is useful to have a photo sitemap to help Google identify, crawl, and index your pictures.

  • Use the proper size and type of Image File.

To ensure that your content is as optimized as possible, it is also essential to think about your photo files’ size, as this may affect how quickly your site loads for the user. As you may be aware, a site with a slow loading speed quickly eliminates any potential customers who might have otherwise had.

Conclusion

This recommendation is based purely on visual browsing, but you need to consider all the factors related to its accessibility, speed, performance, and content to optimize your website. You can also consult with the best providers, such as reverse image search experts, to redesign the site and update your old site to the new digital trends.

How to get rid of boredom while staying at home?

Sometimes life takes a shift that comes along with a lot of challenges, sometimes they are predictable and sometimes they are not. With the turnaround of events in the year 2020 all of us are stuck at home. No one was ready for this and the world has stopped. From being a complete workaholic to work from home we all are losing it and we are in this together.

It is important to stay at home for the safety of our elders, partners or kids and even for our own wellbeing because you never know from where you might catch COVID19 the global pandemic. From months we are staying at home and there is uncertainty and no one can guarantee or give any sureties that for how long it will last and we will stay at home before resuming all those activities which we took for granted before.

How about you sit back and relax and watch all your favorite shows and movies for which you had no time before? Because everyone is at home there is a plenty of time in our hands to have fun and relax for a while.

The first thing is to get yourself entertained by having a good and a high speed internet and Cable TV which should be economical as well. Spectrum is offering promotional packages you just need to check it online on Spectrum customer service page or call on the number provided on this page to get all the details.

Choose a customized package that includes all your favorite channels

With a high speed internet of 100 Mbps you can get Spectrum TV Select package and if you bundle up you save more. Spectrum TV Select Package has more than 125+ channels including FOX, Hallmark, Hallmark Movies, History, CNN, AMC, A&E, ESPN, FOX Movie Channel, ABC, CNBC, HGTV, Lifetime, Spectrum Sports, Disney Channel, Disney On demand, HISTORY, NBC, World, USA, EWTN and all your local broadcast channels as well that means you can watch all your favorite shows and with the high-speed internet you can watch YouTube or Netflix all the latest seasons are just a good internet connection away.

With Spectrum Silver Play package, you also get HBO and Showtime which are the premium channels plus 175+ other channels that means you will have more option and premium channel too.

Spectrum is also offering Spectrum Gold Package that is the star package which is the best one with high speed internet and 200+ channels which includes HBO, STARZ, STARZ ENCORE and Showtime all your premium channels that too in promotional discounted prices. The best option is to bundle up your package along with home phone service and it will only cost around $200 for all three services that includes your high speed Wi-Fi internet for online browsing, work from home and your online school too plus your premium channel line up to kill your boredom and the cherry on top is the home phone from which you can make unlimited nationwide calls and long distance calls as well.

The perks that you get are unlimited, all these services are the source to entertain you during your stay at home and you can keep these services as long as YOU WANT BECAUSE THERE ARE NO CONTRACTS required that means you will not be bound to keep these services for a certain time period, Spectrum gives their valued customer the freedom to choose. They are also giving Unlimited Data with your internet services that means there will be no hard data limit on any internet plan that you choose from the options that are available. They also offer FREE Spectrum TV app that means you can connect your Smart TV, laptops, mobile phone or tablets with your TV by downloading the App and you can watch all your favorite channels on-the-go.

With the internet services you get Free access to nation Wi-Fi hotspots that too gives you the ability to use internet services in your devices wherever you want. They also give free Anti-virus that keeps your devices free from any malware. Spectrum offers much more than what you pay for. All these easy to install and access services will help you kill your free time by keeping you entertained throughout your stay at home.

What Does Fiber-Optic Cable Look Like?

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We have all heard of fiber optic cables. But not many people understand exactly what they are or how they work. A fiber optic cable is quite an amazing piece of engineering. However, it doesn’t look nearly as impressive as you might think. (Source: Ameri Fiber)

What Is A Fiber Optic Cable?

Fiber optic cables are used to transmit data over long distances. They are the bedrock of modern communications networks. Without fiber-optic cables, we wouldn’t have broadband internet or cable television.

Fiber optic cables offer significantly better performance than the copper alternatives. Fiber optic cables carry data encoded in pulses of light. Very fine strands of glass and silica within the cables reflect these light pulses and ensure that they reach their destination.

Some types of fiber optic cables carry multiple light signals at once. By encoding each signal on a different wavelength of light, it is possible to separate them out once they reach their destination.

How Do They Work?

There are multiple components involved in the construction and deployment of fiber optic cable. If you look inside a fiber optic cable, it is quite an unimpressive sight. All you will see is what appears to be a narrow tube. The components that enable fiber optic cables to work as efficiently as they do are all tiny.

The glass fibers that reflect the light as it travels through a fiber optic cable are surrounded by glass or plastic. This cladding layer is not just to protect the core of the cable; it also serves a practical purpose. A reflective cladding ensures that any light that would otherwise escape and be lost is instead reflected inwards. This additional reflective activity helps fiber optic cables to maintain their signal strength over very long distances.

What Are They Made Of?

There are several materials used in the manufacture of fiber optic cables. The most important of these is silica, which forms the majority of the core. However, some fiber optic cables utilize plastic and glass instead. The exact composition depends on the type of fiber optic cable and its intended use.

Fiber optic cables constructed mostly of plastic are cheaper but don’t perform as well as their silica and glass counterparts. However, plastic’s increased flexibility makes it much easier to work with and enables the manufacture and deployment of fiber-optic cables in areas that would otherwise be untenable.

What Are The Advantages?

The main advantage of fiber optic cables when compared to the older alternatives is that they enable large volumes of data to be transmitted over great distances. Not only are they capable of long-distance transmission, but the amount of data loss is minimal.

Without fiber-optic cables, we would not be able to transmit the huge volumes of data required for the modern broadband internet. Whether we are aware of them or not, fiber optic cables are everywhere. There will be several cables running beneath your feet right now. But despite the ingenious design and the impressive array of materials used to construct fiber optic cables, they are not that impressive to look at.

What Is Target Enrichment

The human genome contains over 3 billion base pairs. Therefore, reading the genetic information contained in them using the classic sequencing method is extremely labour-intensive and expensive. Prestigious research centres have undertaken this task as part of the Human Genome Project. It lasted as long as 13 years. It took so long to analyze such a large number of principles using the classic Senger method. This technique is now widely used in genetics but is primarily applied when the mutation load in a specific gene is verified. Otherwise, it can be very ineffective and, at the same time, very costly if it is necessary to analyze the entire genome. (Source: Paragon Genomics)

What is Next Generation Sequencing?

Next-Generation Sequencing is a method that allows you to read the entire genome sequence of a tested organism during a single procedure. This technique is based on the copying of previously isolated DNA.

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WES Analysis – the most extensive test using NGS

The WES (Whole Exome sequencing) analysis is the broadest possible genetic test for children and adults.

The WES test is performed mainly to detect changes in genes responsible for the development of specific diseases and symptoms. Therefore, it is a tool that allows in many cases to make a final diagnosis of a given congenital disease and the causes of the patient’s health problems. The WES test is explicitly recommended in patients with a “Diagnostic Odyssey” – when, despite many examinations, the cause of health problems (for instance, symptoms of autism, epilepsy, neurological disorders, and others) has not been established so far.

The WES analysis, thanks to the use of NGS technology, enables the full range of all genes to be tested in one study. This means that every gene that is present in our body, and there are over 23,000 of them, is thoroughly analyzed.

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The preparation of NGS libraries is the first critical step in working with Next Generation Sequencing. The DNA or RNA samples are first fragmented (either mechanically or enzymatically), and then adaptations to the specifications for the sequencing platforms are added.

What is Target Enrichment?

Target enrichment technology provides a more precise sequencing by targeting and analyzing particular regions of the genome instead of focusing on the entire genome. The method is applied after library preparation and, through the processes of hybridization or amplicon-based enrichment, allows for more sensitive mutation detection. Besides efficient sequencing and certainty it provides, target enrichment has other dominant aspects over Whole-Genome Sequencing:

  • Reduced cost of analysis
  • Less sample input
  • High throughput
  • Simplified process of sequencing due to focusing on specific regions of interest
  • Prevents invalid or misleading interpretations of sequencing elements due to in-depth sequencing

Applied Methods of Target Enrichment Sequencing

The two fundamental techniques applied to target enrichment sequencing are hybridization capture and amplicon-based sequencing.

  • The hybridization capture is a process based on the hybridization of a given molecule to an oligonucleotide system. Hybridization of the tested molecule to a given oligonucleotide means that the given sequence is inside that DNA molecule. The complete sequence of the tested DNA is determined by analyzing all oligonucleotide sequences for which hybridization has occurred. The method is frequently used for genotyping and identifying rare variants, widely employed in oncology research.
  • Amplicon sequencing is another profoundly targeted strategy permitting clinicians and researchers to identify genetic abnormalities in specific genomic regions of interest. The technique provides in-depth sequencing of PCR (Polymerase Chain Reaction) elements by using oligonucleotide probes to target and capture the particular genome.

Current Clinical Applications of Targeted Genomic Regions

The existence of point mutations and chromosomal aberrations of prognostic and predictive significance made genetic analysis an indispensable tool in the field of oncology diagnostics. Unfortunately, the classical analytical techniques currently used on a large scale show many limitations and imperfections – they are relatively time-consuming and inefficient, and at the same time, do not allow obtaining complete information about a given disease case. The progressive development of technology has contributed to the development of many new, highly advanced solutions, such as modern DNA and RNA sequencing mechanisms.

Next-Generation Sequencing enables a more accurate and dynamic analysis of genetic material. Their application allows not only to identify the occurrence of previously undetectable genetic changes but also to conduct research in new areas of oncogenetic, such as fluctuations in gene expression or the influence of epigenetic factors on the activity of particular regions of the genome. Moreover, it has become possible to conduct efficient association studies revealing correlations between the occurrence of specific mutations or polymorphisms and the appearance of one particular form of cancer.

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Target enrichment sequencing and other methods of NGS are not limited to the field of oncology and its research. The application of modern techniques for genome analysis is also widely used in cardiology or neurology for the occurrence of heart disease or neurological disorders. Next-Generation Sequencing shows promising applications in research, diagnostics, and the potential treatment of many misunderstood ailments.