How integrating videos can significantly boost your SEO rankings?

Techniblogic
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How integrating videos can significantly boost your SEO rankings?

Do you know how many websites are live on the internet at this current moment? Knowing the fact can scare you off, but ignoring the present scenario is not the way to go either. According to internetlivestat.com, there are around 1.7 billion sites on the internet. If you do the math, that is around one site for every four people living in this world.

A lot of things happen online in a single minute and here is a visual representation of those events.

How integrating videos can significantly boost your SEO rankings? 1

Image Source: Visual Capitalist

It is crucial for you to do everything you can to earn the traffic, as staying idle and hosting your site will do no good for your organization. One of the most effective methods for quickly enhancing your website rank on Google is by integrating video to your website.

Why integrating video is a must for today’s SEO professionals?

Plenty of factors determine the ranking of your pages on Google.

How integrating videos can significantly boost your SEO rankings? 2

Image Source: Imperial Web Design

The inclusion of video marketing in your SEO strategy touch many aspects of Google ranking factors that eventually improve your rankings on Google. Let’s check out how video marketing is now a vital part of SEO.

Make your audience spend more time on your site

The modern-day internet users have a lot of choices, which is good and also a bad thing for them. However, that plethora of online information has posed a lot of challenges for marketers. Many webmasters have difficulty in making their visitors stay on the site for a long time.

How integrating videos can significantly boost your SEO rankings? 3

Search Engines like Google does consider not only traffic but also the time that your visitors spend on the site. There is no point in having over a million visitors if your bounce rate is over 99.9%. Your website could fall in the blacklist of Google if that is the case.

The study finds that people who consume video content are 64-85% more likely to purchase. Here is one more fact, the top 100 search results now feature 70% video content. That number alone must have given a clue about the impact that videos have on the search ranking.

Search engine features videos

Search engines like Google make a lot of changes every year to improve their users’ experience. The popularity of videos has alerted Google as well, as YouTube is now the third most visited site in the world. Let’s take a look at what happens when you search on Google.

How integrating videos can significantly boost your SEO rankings? 4

You can see that Google was featuring videos on the top when I searched. It shows how a video can drastically improve your chances of getting on the top of Google. When Google features your video, you will also get a higher click-through-rate, assuming that you have an appealing title and great content.

Just imagine the potential of video by looking at this search result alone. Not only you have the power to make your channel accessible on your market, but you can also mention your site on the description, which can help you gain more visitors via your YouTube channel.

However, keep in mind that Google is also a business, so do not try to quickly divert your audience from YouTube to your site for backlinks and traffic. Only promote your website occasionally, so that you create a win-win situation for both YouTube and your business.

Supercharge your brand/site image

The authority of your domain is a critical ranking factor, and you should try your level best to boost your brand image. More people searching on Google directly by your brand name indicate Google that you are doing something that many people notice and love.

You can significantly lift your brand/site image by publishing videos regularly. Many studies have found that human brains process way faster than standard texts and the people also tend to remember the content they watch. If you keep on getting in front of your potential audience with top-notch videos over and over again, they will remember you by your name.

Builds a loyal audience

Just watch this video at first by Neil Patel and learn about influencer marketing.

I hope you have learned a lot about influencer marketing. Influencers use videos to build a relationship with their audience. Even if you do not know the person in real life, it feels like you know them well and is likely to trust you.

Neil Patel has managed to build a lot of loyal fans through his YouTube channel, and you can do it too for your brand. By having a loyal fanbase, you will be ensuring that you have a consistent flow of traffic to your channel and your site every month.

More engagement on your site

The people engaging with your content means that you have something of value to offer to them and even search engines understand it. That is the reason why many influencers if you have noticed, ask you to like and leave a comment and share it.

How integrating videos can significantly boost your SEO rankings? 5

Image Source: Neil Patel

By including explainer videos on your landing pages, you massively boost your chance of getting more leads and customers. Also, the same users will visit more pages, and the time on site also increase along with click on internal and external links. Also, you can expect more comments and shares.

All the engagement of visitors helps in eventually boosting your search engine ranking.

Opportunities to generate more backlinks

From the very existence of SEO, backlinks have played an essential role in deciding the position of the site on the search engine. There are plenty of ways to earn backlinks, and one of the ways to do it is by integrating video to your website.

How integrating videos can significantly boost your SEO rankings? 6

Image Source: GotchSEO

When someone is considering to link back to the site, they are trying to refer the best possible resource to their readers. They do not want their readers to be disappointed with the websites they see. If you integrate videos to your site along with some dashing images, you will be giving out more value to your readers. Thus, it opens your opportunities to collect more backlinks.

Better social signals

The video content gets way more likes, comments, and shares from the audience. The massive love for video has led Instagram to introduce its version of the video-sharing tool, named IGTV. Even Facebook is now encouraging people to publish more videos.

How integrating videos can significantly boost your SEO rankings? 7

Image Source: Social Media Examiner

Recently, search engines have given a lot of importance to social signals for deciding the rank of the site. If you publish a fantastic video and it gets viral, you will send out a strong message to search engines, which will lead to improving your SEO performance.

The Takeaway

There is no excuse for not taking video marketing seriously in today’s era. If you are not making any sorts of video, you should seriously consider it and start creating videos right away. There are plenty of free online tools that allow you to produce videos with ease.

In case you are creating videos, but not making an effort in making it better, you should learn more about video marketing and focus more on videos. Videos have a significant impact, not only on SEO but also in generating leads and conversion.

Have you found our article useful? Feel free to share your opinion with our community.

Best Features in the Asus 6Z : The Most Surprising Smartphone of 2019 !

Techniblogic
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Best Features in the Asus 6Z : The Most Surprising Smartphone of 2019 !

There are smartphones that catch the user’s eye like the iPhone, and then there are smartphones that stand sundry yet attracts smartphone enthusiast like never before. Asus 6Z is one such product, a smartphone that has a unique design, great display and compelling performance. So, here are the top five reason to buy the new Asus 6z.

The Affordability

Asus-6Z-back-panel-techniblogicAs much as it perplexes me to say, technology is getting experience in this so-called luxurious world when a smartphone cost 30k something, it’s a boon. The Asus 6z cost a mere 32k, which is much cheaper than some of the premium smartphone that delivers kind of identical performance.

The futuristic display

Asus-6Z-features-techniblogicThe 6z is featuring a 6.14 edge-to-edge display. It doesn’t have any notch, any hole-punch design, it’s simply clean design. The display is smooth and fills the screen, it’s a display that you’ll not stop looking at.

The intelligent camera

Asus-6Z-camera-techniblogicThe smartphone has a dual camera, it features two lenses 48MP + 13MP and has an f/1.8 and f/2.8 aperture for better imaging. The rear camera is the front camera since it has that innovative flip camera design. It also has sensors, so the flip can automatically close itself when the smartphone is falling.

Photographer’s charm

asus-6z-camera-sampleThe flip camera design is indeed a charm, user can set the speed of and adjust the angle as per their desire, up to 180 degrees. And thanks to the unique design, the camera can capture panorama shot in a jiffy.

Massive battery

Asus-6Z-back-panel-techniblogicNo one seems to notice this but a 5000mAh battery in a 32k smartphone is exceptional. This massive battery will be more than enough for day use.

That’s all for this now, stay tuned for the next update.

What are the Best Social Media Sites for Business in 2019?

Techniblogic
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What are the Best Social Media Sites for Business in 2019?

Social media has become the ultimate platform for almost all business enthusiasts to engage their target audience and help them introduce with their new products and services.

To attract the maximum audience, you need to have a grip on social media marketing. Knowing which the best social media sites for business are, is a key to applying your skills rightfully in social media marketing.

In this article, we have sorted out one of the best social media sites for business in 2019 that will help you in achieving certain business goals you aimed for.

1.       Facebook

Facebook has been the most popular social media site for business for several years. The reason is simple: it’s easy, engaging, and covers multiple features. The site provides a perfect opportunity for businesses to select from a variety of options such as professional pages, paid post promotion, and native advertising to grow their business.

2.      YouTube

YouTube is the most popular search engine after Google. You can create ads for the streaming videos to attract the audience, or you can make a channel where you can gain subscribers that will help you further monetize your work. You can also opt for YouTube SEO to maximize the growth benefits.

3.      Instagram

Instagram is a perfect option for those who believe they can get the audience through the visuals of the product as the site allow you to share a wide variety of content, including stories, photos, videos, and especially live videos. Now with the addition of IGTV, you can also make longer videos of your product or service that will help you communicate more effectively with your audience. The social media site also offers paid advertising opportunities.

4.      Twitter

Twitter has always been one of the best social media sites for business that is aimed at breaking news and putting up sales. Moreover, the fact that you can interact directly with any popular personality through this site makes it even more fun and exciting.

5.      LinkedIn

LinkedIn is a social media hub for professionals. You can build up your CV, make new connections with companies, and promote your business among a directed audience of professionals. It is especially well- suited for B2B oriented and small businesses.

6.      Snapchat

Snapchat is extremely popular among the new generation, which is a big reason why you should consider Snapchat if you want to target a young audience. The site provides a great opportunity for small and big businesses to expand their reach.

7.      Pinterest

Pinterest is a visual social media network. With the help of Pinterest, you can add images and videos of your product to public boards and build up an interactive relationship with your audience.

8.     Tumblr

Tumblr is a microblogging social networking platform that offers features such as sharing of text, audios, links, photos, videos, and more. Many blogs use Tumblr to expand their social reach as it provides ease of use and set up.

These are some of the best social media sites for business trending this year. With some research, you can help your business flourish using these platforms.

FaceApp Old-Age Filter App Goes Viral but You Must Read Its Legal Terms Before Downloading

Varnit Yadav
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0
FaceApp Old-Age Filter App Goes Viral but You Must Read Its Legal Terms Before Downloading

Face App is back into the trends. Face App is the photo editor application powered by Artificial Intelligence and is available for both Android and iOS users. Currently, this application has 80 million active users. There is a high possibility that you might have seen the picture of your friends or batchmates with old age filters on it. The app is quite in trend among celebrities too. This application uses advanced software algorithms to transform selfies and make people virtually look older or younger than their actual age. It is a good application to use but everything that is good comes with a warning label. Right?

The Face App terms of use mention that if you are using this application, you are granting its developers the right to use your content, including your pictures, names, and voice for commercial function. It immediately uploads your photos and other personal information without asking, whether you chose one or not. It is all mentioned its TERMS OF USE Policy.

This is not the first time that the app is in controversy. In 2017, the app was in limelight and controversy for enabling users to change their identity. However, the developers removed the controversial racist filter that was designed to change the skin tone and facial features of the users to match a certain beauty standard.

Regarding the un-authentic uploads, it is my personal suggestion that one should avoid using the Face application unless you are comfortable with its terms as well as privacy policy, after all, who is not concerned about their privacy. Here is the link of the application’s TERMS OF USE: https://faceapp.com/terms

Elon Musk unveils Neuralink’s plans for brain-reading ‘threads’ and a robot to insert them

Varnit Yadav
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Elon Musk unveils Neuralink’s plans for brain-reading ‘threads’ and a robot to insert them

Elon Musk’s secretive “brain-machine interface” start-up, Neuralink, revealed some of its Technology that it has been developing. On 16th of July, 2019 evening the Neuralink revealed their technology for the very first time to the public. The main aim of this startup is to develop a technology that can read a human mind.

At an event at the California Academy of Science in San Francisco, Neuralink introduced “threads” as a technology that is smaller than a human hair and can be injected and implanted into the brain directly, to detect the activity of neurons. The start-up company also emphasizes the advantage of flexible “threads” over “brain-machine interfaces”. The company claims that the “threads” are less likely to damage the brain than the materials used in the brain-machine interface.

According to the ‘Elon Musk and Neuralink’, threads are 4 to 6um in width and they are capable of transferring a higher volume of data.

Though the company plans to seek FDA approval for a human clinical trial by 2020, on a version of its device that is “only intended for patients with serious unmet medical diseases”, said Dr. Matthew McDougall, Neuralink’s head neurosurgeon. The first clinical trial will target patients with complete paralysis due to an upper spinal cord and will involve installing four of Neuralink’s implants in patients’ brains. Musk also shared the test results with people at the event. But as for now, the technology is only tested on animals. Musk revealed that the thread was implanted to the money’s brain and as a result, the monkey became capable enough to control a computer with his brain.

Matthew Nagle was the first person who received a brain implant after his spinal cord injury where he was declared paralyzed. After the brain implantation, Nagle was able to control a computer cursor and played Pong by using only his mind. Since then, there have been many paralyzed people with brain implants who have done a lot of things and have moved robotic arms in labs, as a part of scientific research. The technology that helped Nagle and others is called “BrainGates” and it was developed initially at Brown University. The drawback of this technology is that it works on Utah Array, a series of stiff needles that allow for up to 128 electrode channels to function. The human brain shifts in the skull but these needles don’t and as a result, long term usage of this technology can cause harm to the brain. But, Neuralink’s thread technology is made up of polymers that may solve this problem.

The next big advancement in technology is the machine that automatically embeds threads into the brain. Threads are difficult to implant as they are flexible. To resolve this issue, the company has developed a ‘neurosurgical robot’ . The robot is capable of inserting six threads (192 electrodes) per minute, automatically.

Musk said that he wanted to create a technology that allows merging with AI. He also said that the technology showcased by Neuralink has a very good purpose, which is to cure diseases and ultimately secure humanity’s future.

Get Free Offline Movies On-The-Go With GoldSeat

Kamlesh Ranjan
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Get Free Offline Movies On-The-Go With GoldSeat

Travelling to various destinations is an essential goal in every youngster life, we all want that weekend where we can relax and throw off some work steam. And to make that travelling experience worth count a start-up ‘GoldSeat’ is offering on-the-go offline entertainment application for premium travel services like Air, Bus and Railways. The start-up is looking forward to revolutionising the travel experience in public transport.

The brand has partnered with more than 35 operators and installed the devices in 500+ buses. The app works on a simple installation of a device in the buses and provides free WiFi to the users. It also provides the feature of Location-based Bus Listing which makes it easier for the travellers to access a comfortable Bus Service.

The start-up is also planning to tie-up with Indian Railways and Air Services as well. They have also tied-up with Reliance and Phantom Films for content licensing, which enables its user high-quality entertainment free of cost without internet.

GoldSeat also offers live features under GoldLiv service that offers, Live camera, GPS, Passenger Information System, Automated GPS announcement, Live alerts, Night Vision camera with recording up to 30 days, automatic alerts on the Bus ETA, over speeding and off-routs alert.

[appbox googleplay com.czbix.smbsteamer screenshots]

The brand usually sets up a WiFi device in buses and let people access it through a local host channel. Users can access the content uploaded on the host link, the content varies from the film, song clip to music etc.

GoldSeat has given the opportunity to many travel influencers to access their services throughout their Journey and has received a positive response about the connectivity and how using this App actually enhanced their Travel.

Asus ROG Zephyrus GX531GWR Review: A Performance Beast Loaded in Slim Body!

Nishith Gupta
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Asus ROG Zephyrus GX531GWR Review: A Performance Beast Loaded in Slim Body!

If you are a gamer you must be always thinking about having a gaming setup. Some gamers get their setup easily but for productive users, they need gaming setup which can also handle office work and must be portable. If you get a PC build you need a lot of space and also need to compromise with portability. In another scenario, if you buy a laptop you will be getting potability but you need to compromise with your gaming experience. So this time Asus ROG team came out with a big solution where they get another new series of gaming laptops in the Indian market. Asus came out with Zephyrus which is sleek and also a beast when we see the specification and hardware. Asus comes with Zephyrus GX531GWR which comes with i7 intel processor as well as Nvidia RTX 2070 Max-Q in such slim design. This laptop is surely going to change the PC gaming industry. So lets start the Asus ROG Zephyrus GX531GWR Review.

Also See: Best Features in the Asus 6Z

So without wasting more time let starts with its inner hardware:-

Asus ROG Zephyrus GX531GWR Specification

Price Rs. 239,990
Processor Core i7-9750H
Memory 8GB onboard + 1 x SO-DIMM (Max up to 24GB)
Storage  1 TB (Can be increased)
Display 15.6-inch Full HD
Graphics Nvidia RTX 2070 Max-Q
WiFi 802.11ac/b/g/n Wi-Fi, Bluetooth 5.0
Ports Left – 1xDC-In, 1xUSB3.1 Gen1 Type C,2xUSB2.0,1×3.5mm audio jack, Right – 1xUSB 3.1 Gen2 Type-c,1xUSB3.1 Gen2 Type-A,                      Back – 1xHDMI 2.0b, 1xKensington lock
Weight 2.1 kg
Operating System Windows 10 Home

Box Content

  •  Asus ROG Zephyrus GX531GWR
  • Charging Brick
  • Paper Work

Design and Build for Asus ROG Zephyrus GX531GWR

Coming to the design and built part of Zephyrus GX531GWR. This gaming beast is impressively thin, light and beautiful in terms of a gaming laptop and the hardware it is loaded with. The laptop only weighs 2.1kg even after that we get all full-size ports which will be mentioned later in the article. The design which we get in this gaming beast is new and very eye-catchy.

ASUS ROG Zephyrus S GX531GWR Review

The body of Zephyrus GX531GWR is made up of aluminum with proper golden color shades all over. The top side of the lid has a textured concentric signature finish from Asus which is kind of attractive and adds up luxury feel. On top of the lid, we also get the ROG logo which looks cool.

ASUS ROG Zephyrus S GX531GWR Review

Coming to the other area of a laptop like a palm rest area, then you are going to miss it in this beast. You need to make your hand rest on the table or need to separately buy a hand rest as this laptop has lowered the keyboard panel which is quite different from what we see in other products in the market. Even after this lower down keyboard layout, we get a full-sized keyboard which works well. The keys also make a sound while we use them. They are made up of solid plastic and not rubber which makes it way better while typing. The spacing between the keys are proper and are well comfortable while typing.

ASUS ROG Zephyrus S GX531GWR Review

In this new layout, the trackpad layout has also moved to the Numpad area, which makes the trackpad do multipurpose work. It works as a trackpad as well as a Numpad. You can use them both at the same time that too without any problem.

We just need to hard press the trackpad from the top right corner to switch on or off the number pad on the trackpad. No Numpad on compact laptops was a big issue which is finally being solved by Asus in this new Zenbook series.

ASUS ROG Zephyrus S GX531GWR Review

We also get an HD 1080p webcam which works well for skype call or even for any kind of webinar. In low light, it will struggle a bit, due to which I will suggest you use additional LED light in front of your face will work.

Ports on Asus ROG Zephyrus GX531GWR

ASUS ROG Zephyrus S GX531GWR Review

Asus has added all full-size ports in a compact size of a laptop in this series. You won’t be missing any of your regular port while using this one. On the left side, we get 1 x DC-In , 1 x USB3.1 Gen 1 Type C , 2 x USB2.0 , 1 x 3.5mm Audio Jack.

ASUS ROG Zephyrus S GX531GWR Review

Coming to the right side we get 1 x USB 3.1 Gen2 Type-c , 1 x USB3.1 Gen2 Type-A. Beside it, we get a different LED light indicator.

On all three sides of the laptop, you’ll find cooling vents, but what’s really the impressive trademark of the Zephyrus laptop range, as far as design is concerned, is the backplate that lifts up when you open the lid. This looks cool. The whole laptop comes up with few millimeters. This is not enough we also get proper RGB lighting in it, which is going to attract anyone towards you to ask about this beast.

ASUS ROG Zephyrus S GX531GWR Review

Backside we get air vents and no option for any connectivity.

Display and Speaker on Asus ROG Zephyrus GX531GWR

 

The Zephyrus GX531GWR comes with a 15.6-inch IPS-level panel with a 144Hz refresh rate, and 3ms response times– things which a normal user will never care but if you are a hardcore gamer and willing to pay this much amount you definitely need this.

ASUS ROG Zephyrus S GX531GWR Review

The Display looks good, even when it’s turned off. The display has minimal bezels which makes it looks good and compact. The brightness levels are great, it can go very dim for if using it at night, and it can go bright while using in day or sunlight. Best part it has a matte coating on it which is a definite need. Asus always offers the best display and this is another example of the same. Gaming, editing everything can be done perfectly and portably with this machine.

ASUS ROG Zephyrus S GX531GWR Review

The Asus ROG Zephyrus GX531GW comes with 2W x 2W speakers with SmartAMP technology, and they sound pretty loud. They’re one of the best speakers you are going to hear on a gaming laptop. The speakers get pretty loud, audio remains clear even on max volumes so no worries. Even after that, every gamer is going to use a gaming headset for the best experience.

The best part of speakers is they are front-firing speakers. The speakers are hidden just below the display.

Performance on Asus ROG Zephyrus GX531GWR

The ROG Zephyrus comes with a 9th-gen Intel Core i7 processor clocked at 2.2GHz with a Turbo Boost overclocking we get up to 3.9GHz. That beast is paired with 16GB of 2666MHz DDR4 RAM which can be changed as per the requirements. Best part the GeForce RTX 2070 Max-Q GPU taken from Nvidia’s latest lineup, made this device a beast. We just get amazing performance out of it. Saying anything else will insult this beast.

You can play any game you want to play. You can run any emulator you want to run. Any code any rendering stuff. Everything will work like a butter slippery performance. Every game can be played in the highest setting without any lag and frame drop. Rest what else any gamer needs. In Ultra settings, the Zephyrus GX531GW pushed an average frame rate of 81FPS, going as high as 94FPS and as low as 60FPS depends on the scenes and objects.

ASUS ROG Zephyrus S GX531GWR Review

We get the best performance out of it. We just cannot compare this beast with anything else. No doubt on performance.

Battery Life on Asus ROG Zephyrus GX531GWR

ASUS ROG Zephyrus S GX531GWR Review

Gaming laptops are never good at the battery at all. This is because of their top-notch hardware and performance. Consumers also compromise with hardware and battery as they are getting top-notch performance and portability factor. The Zephyrus GX531GW comes with a 60Whr battery.

While using the battery on 50% brightness and doing normal daily work like word, photoshop, Chrome, and all the battery are going to last you for about 2 hours 50 minutes on turbo mode. If you are on power-saving mode then it depends on what all applications you are using.  You definitely need a charger while traveling with this beast else you won’t be able to survive with your work and games.

Verdict

The ROG Zephyrus GX531GW is a laptop which is almost perfect from every expects. Here I am not considering the battery as we cannot get a great battery with a beast performance that is quite obvious. This machine has a great design, premium build and filled with RGB lights all over. Asus has added top-notch portability with the best performance.

So, if you are having enough money to spend on the beast just go and buy it with no Hassel.

Pros

  • Great Built
  • Great Performance
  • New Keyboard ( Will take time to learn and adjust )
  • trackPad and Numpad Combo
  • Display ( Loved it)
  • Ports ( Thanks for not removing them )

Cons

  • Not big Battery
  • Cannot use in a dusty environment as below vent get open every time you open the lid

Amazfit GTR Smartwatch with 74-day Battery Life Launched

Varnit Yadav
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0
Amazfit GTR Smartwatch with 74-day Battery Life Launched

Huami, the largest wearable device company worldwide has recently revealed its largest smartwatch called AmazFit GTR. AmazFit GTR is one of the smallest and lightest smartwatches available in the market. It only weights for 25.5 grams. It is available in two sizes- 42 mm and 47mm and three case options: stainless steel. Aluminum and Titanium. Apart from the standard models available, Xiaomi also introduced Swarovski Edition with crystal-encrusted bezels and an Iron Man Edition with a themed dial, matte black ceramic bezel, gold-colored case, and a red silicone strap.

Amazfit-GTR-42mm-body

AmazFit GTR 42mm the variant comes with a 1.2-inch AMOLED display and 195mAh Li-Po battery that offers a battery life of 34 days on a single charge, whereas AmazFit GTR 47mm the variant comes with a 1.39-inch AMOLED display and 410mAh that offers a battery life of 74 days on a single charge. Both the variants are protected by Gorilla Glass 3 and are compatible with all the devices that run on Android 5.0 or above and iOS 10 or higher.

AmazFit GTR smartwatches are waterproof up to a depth of 50 meters and offer sensors like 6-Axis Accelerometer, a 3 Axial Geomagnetic sensor, an air pressure sensor, a capacitive sensor, and an Ambient Light Sensor. This smartwatch features Bio Tracker PPG bio-optical sensors for advanced heart rate monitoring, NFC support, Bluetooth 5.0 connectivity, GPS+GLONASS, sedentary reminder, all-day health monitoring, sleep analysis and more.

AmazFit GTR the smartwatch will be initially available only in China. The 42mm variant of the watch is priced at 799 yuan(Rs 8000) and the Iron man edition variant is priced at 1,399 yuan(Rs 14,000).

Xiaomi Mi Super Bass Headphones With Bluetooth 5.0 Launched At Rs. 1799

Varnit Yadav
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0
Xiaomi Mi Super Bass Headphones With Bluetooth 5.0 Launched At Rs. 1799

Xiaomi, a Chinese electronics company headquartered in Beijing has recently launched its bass-centric headphones called Mi Super Bass headphones, in India.  It is the first-ever headphones that Xiaomi has launched in India. This headphone features 40mm dynamic driver and is compatible with other devices. Users can pair up these headphones with their other devices via Bluetooth 5.0 or via bundled aux cable. The headphones come with a bass-centric footprint and have a PU material cushioning that makes ear muff feel “Soft and cushioning” which helps to reduce ear strain.

Mi-Super-Bass-Wireless-Headphones

Mi Super Bass headphones are mainly designed for bass heads and they offer 20 hours of playback time from the battery of 400mAh. It allows users to listen to up to 300 songs on a single charge.  It takes a duration of 2 hours to charge a battery of 400mAh via regular micro USB port. It can be used wired or wirelessly as per users convenience.

All the controls of these headphones are placed in the ear cup. You can tap the ear cup to play-pause music or skip tracks or summon voice assistant. The headphone also features a voice control function. Use the voice control function pick music of your choice and you can also use this function to make or take important calls.

Mi Super Bass headphones are currently available in two colour options: Black & Red/ Black & Gold and is compatible with all smartphone brands. You can purchase these headphones from Amazon. In and Mi.com for Rs 1799.

Baseus enters Indian Market with its Premium Accessory Collection!

Varnit Yadav
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0
Baseus enters Indian Market with its Premium Accessory Collection!

Baseus is China’s number 1 and the world’s number 3 digital accessory brand. It was founded by Mr CU (CEO) in  2011. On 16 July 2019 i.e. today, Baseus launched a wide range of mobile accessories and other innovative products in India. After establishing its name in China, the brand aims to shine in India. It claims to offer a wide range of innovative products at attractive prices. The products availability and requirements are completely based on the demands of Youth and Tech enthusiasts in India.

To build its credibility and expand it’s brand name and products, Baseus India collaborated with Telecare Network India Pvt.Ltd. Telecare Network is going to be the distribution and Marketing partner for Baseus, in India as it has launched many successful brands over the last decade and has always been good at maintaining the relations with Distributed Network PAN India.

Baseus-enters-Indian-Market

Commenting on the launch, Mr Deepesh Gupta, CEO Telecare Network Pvt Ltd said, “We are excited to introduce Baseus product categories in India and are committed to brand’s vision and values. With our strong distribution network, marketing know-how and after-sales network we aim to provide a seamless purchase and after Experience to our customers in India”

Baseus-enters-Indian-MarketBaseus products are used all over the world, by aesthetics, travellers, fitness and tech freaks etcetera.  The wide range of innovative accessories launched by Baseus in India includes TWS ear pods priced at Rs 4499/-, Dual wireless charger priced at Rs 5499/-, digital display power station – 30000mAH priced at Rs 6999/- and Alexa enabled S17 Pro wireless sports earphones.

With strategies marketing outreach, unique products line, and amazing sales support the brand aspires to capture at least 5-7% share of the organized markets by 2020 end. From all the 4 products, my favorite product is that Power Station that is really one of the unique and impressive accessory that everyone needs now-a-days. Stay tuned for more News about Baseus and if you want the review of this power station Let me know…. 🙂

ASUS 6Z Review : Complete Device with Innovation !

Nishith Gupta
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ASUS 6Z Review : Complete Device with Innovation !

ASUS is a well-known reputed brand in the global market and always comes with something new, unique and innovative. After a long time, they came up with their new device in the Indian market which is Asus 6z. This device from Asus comes under the flagship category due to its specification and innovation. In India, we get three different variants for Asus 6z:

  • 6GB RAM/ 64Gb Internal – Rs. 31,999
  • 6GB RAM/ 128Gb Internal – Rs. 34,999
  • 8GB RAM/ 256Gb Internal – Rs. 39,999

Asus 6z is going to give direct competition to Oneplus 7 due to its price and specification, which consider some comparison later in this article.

Asus 6z Specification

Operating system Android 9.0
Display 6.39-inch FHD+
Processor Snapdragon 855
RAM 6/8GB
Internal Storage 64/128/256 GB
MicroSD up to 2TB
Battery 5000mAh
Rear Camera Flip Camera 48-Megapixel Primary,
13- Megapixel Ultrawide & LED flash
Front Camera Flip Camera
Dimensions 159.1 x 75.4 x 9.2 mm
Weight 190 g

Asus 6z Box Content

  1. Asus 6z
  2. Manual
  3. USB Cable Type -C
  4. Charging Brick (FAST CHARGING)
  5. Cover ( Transparent Crystal hard Case )
  6. SIM Ejector Pin
  7. Earphones (ASUS ZenEar Pro Hi-Res earphone with microphone)

Asus 6z Design & Built

I have been using the Asus 6z for the past couple of days now and trust me the 6.39″ FHD+ screen with Full View Display without any notch is really impressive. We get a 19.5:9 which is coming in almost all devices these days. Turning the device around we get the curvy feel with glass and aluminum finish all over. With full front back glass and aluminum, the body device feels really very impressive and premium while using on a regular basis. Adding the glass makes the device a bit slippery, which make me suggest to use some case or skin on it. This year we have noticed all Flagship phones getting bigger and bulkier but if with the weight of 190 grama the device feels convenient to use. With 5000 mAh battery, the weight of the device is justified.

Asus 6Z build quality techniblogicStarting with the design part; at the front top, we get an earpiece and best part a Multi-Color LED light which is not available in any other notchless device. Asus 6z is first in the world to add LED notification in Full display notchless device. Below that we get 6.39-inches FHD+ display which is an IPS display and works well. Display which is covered with 2.5D curved glass. The curve glass gently melds in along with the curved sides, thus making it a joy to hold in the hands without any fatigue.

Coming little bit down we get on-screen back keys which we can swipe according to our usage. Asus has also added Gestures which is more convenient to use after using Vivo and other brands. Gestures work perfectly and increase all display experience.

Asus 6Z build quality techniblogicTurning the phone to the downside here we get a primary MIC and a USB port Type C 2.0 port which supports OTG and Quick Charge 4.0 with 18W fast Charger. Beside it, we also get a speaker grill which has impressive high-quality audio and these speakers also work as stereo speakers. We also get a 3.5mm audio jack which is removed by most of the competitors. We never want Asus to remove 3.5mm Audio jack it is a necessary thing which We don’t know why other brands have removed. The sound output using 3.5mm Audio jack is amazing and you can also change and modify the output by using dedicated Audio Wizard which Asus Is offering in their software.

Asus 6Z build quality techniblogicComing to the left side of the phone here we get an amazing Tripple tray slot where we can insert two dedicated sims and a Micro SD Card. Both sim’s support Dual VoLTE if you want to use it.

Asus 6Z build quality techniblogicTurning the phone to the upside we only get antenna lines and another noise cancellation MIC, which makes it total 2 Noise cancellation MIC in it. We also get a flip camera module on top which we are to explain later.

Asus 6Z build quality techniblogicComing to the right side of the phone we Volume rockers and power lock key which works quite well on regular usage. They are also made up of metal. We also get a third button above volume rockers which can be programmed as per your usage. You can set that button for Google assistant or camera or anything else whatever application you want to control using that button.

Asus 6Z build quality techniblogicFinally coming to the backside of the phone here we get a 48-megapixel primary camera and a 13-megapixel wide-angle camera with support of Dual LED flash. The camera that we get with Asus 6z is not an ordinary camera, it is a flip motorized camera. These same back camera can be transformed in the front camera just by a press of a button we can also stop the camera rotation manually as per our usage. This camera looks way better than what we get in Oneplus 7 Pro or Vivo V15 Pro. Below that we get Asus branding a Fingerprint sensor which works quite fast just like what we see in Oneplus  Devices. The back panel is made up of proper glass and has that circular finish which we see on every Asus products. the flip motorized camera also supports Face unlock and it works amazingly fast.

ASUS 6Z Display

Best Features in the Asus 6ZDisplay of Asus 6z attracts you in a single shot because the device comes with a notch-less display. Asus 6z comes with a 6.39-inch FHD+ display with a resolution of 1080 X 2340. The display gives you the ratio of 19.5:9 which is normal these days. The colors on the display are sharp and playing games look great. The display looks dark and increases the experience of watching movies to another level. The display also supports HDR10 which increases the experience of watching movies and web series on the device. Overall, an amazing display which Asus is offering. They can make it best if they have added a Super AMOLED display, but it will again increase the price of the device.

Also Read:

Asus 6z Performance & Software

Asus-6Z-features-techniblogicAsus has given their peak performance in there 6z. They have given the latest and fastest processor from snapdragon which is Snapdragon 855. They have not even compromised with the software UI. This time even with ZenUI they are offering pure stock android without any bloatware without any lag. ZenUI=Stock Android in Asus 6z. No complaints in performance and software UI. Apps open quickly, multitasking is smooth, and all heavy-duty games run smooth. PUBG runs in Ultra.

HD streaming on Asus 6z works out of the box on all applications like Netflix and Amazon Prime. We also get all relevant sensors and connectivity options including Dual VoLTE, dual-band Wi-Fi and Bluetooth 5.0 are present on the phone.

One issue which I faced out in my Unit was for accidental touches, might be in future after some update if get fixed.

Asus 6z Camera

Asus-6Z-dual-camera-techniblogicAsus 6z features dual camera sensors with an added flip camera (48MP Main Camera + 8MP Wide Angle Lens) on the rear end, which can be flipped and get converted in a high-quality selfie camera (The Best part you can use in this device). The dual camera makes use of the AI technology which detects different scenes automatically and adjusts the setting to get the best output out of it.

It produces images with good natural-looking colors even in indoor and low lighting. When it comes to the camera and picture’s quality, we are amazed at the quality images it captures.

Asus 6Z build quality techniblogicTake my words it really works well. If we are going to compare some shots from Oneplus 7 Pro, this time Asus camera is way ahead with Selfie as well as the back camera. If you are going to use Google Camera application in your 6z you will just gonna love me with so many detailed upgradations.

No comparison with selfie camera this time as the primary back camera of Asus 6z is flipped into a selfie camera. If we compare the same camera with any other device selfie camera Asus is way Ahead with the quality output.

Asus 6Z Camera Samples

Asus 6Z Battery

Asus 6Z techniblogicIn Asus 6z we get a massive big 5000mAh battery which can last really long. We are consistently getting a screen on time of more than 8 hours, which makes 6Z the best in their segment.

Asus bundles an 18W quick charger in the box that can charge the device to 60% capacity in an hour and get fully charged in approximately 1 hour 40 minutes. The device also supports there is reverse charging and can charge other devices (up to 10W).

Verdict

For selfie, no notch and show off lovers, it is going to be a great device. Overall in daily usage, you won’t find any issue. This is an amazing premium high-quality device. The brand has not compromised anything while building this one. Even the price of the device is amazing but still, they can low down the price as Asus 6z is giving direct competition to Oneplus 7.  Lowering the price can offer them double sales volume.

Pros

  • Great Notch-less Display
  • Best Performance
  • Great audio quality
  • Fast fingerprint sensor
  • Glass and metal body
  • Great Pricing
  • Great Camera Quality ( Loved Flip Selfie Camera )
  • Great Battery output ( Loved the battery backup )
  • Dedicated card Slot
  • The audio jack is Still present ( Please don’t remove it future devices also )

Cons

  • Face-unlock is good but with the flip camera, it might affect the motorized camera in the future.
  • No Water and Dust Resistance

Google Maps Adds 45,000 Toilets in Indian Government’s Loo Review Campaign

Varnit Yadav
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Google Maps Adds 45,000 Toilets in Indian Government’s Loo Review Campaign

The Ministry of Housing and Urban affairs along with Google has launched the Loo Campaign with the name #LooCampaign in September 2018. The collaboration with Google was done to encourage all local guides in India to rate and review public toilets on Google Maps. Google has recently added the data of more than 45,000 community and public toilets to help the people to locate public toilets in their areas on Google maps, Google search and the Assistant.

Women and senior citizens often face difficulty while locating a clean toilet in a public place. The ‘Public toilets near Me’ feature will benefit citizens to locate clean toilets near them. A sum of a total of 500+ cities in India with more than 30,000 toilets under the name of ‘SBM Toilet’ is currently live on Google Maps.

The “Loo Review” Campaign was launched under the aegis of Swachh Bharat Mission- Urban (SBM-U). Its main objective is to provide sanitation coverage for achieving Open Defecation Free (ODF) status all over in India.

Chetan Krishnaswamy, said “Google is a committed partner in achieving the Government’s vision of a Swachh Bharat. ‘Public toilets near me’ is a feature that is supported across Google Maps, Search and the Assistant. In close partnership with the MoHUA, we have mapped toilets across 500 cities in India in the last year alone. Through the #LooReview campaign we are engaging our enthusiastic Local Guides community in India to further increase the awareness on public toilets in the country, and help citizens discover clean and well-maintained options in their vicinity.”

Amazon India has a Blockbuster offer for Youth, Amazon Prime at just 499 Rs.

Varnit Yadav
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Amazon India has a Blockbuster offer for Youth, Amazon Prime at just 499 Rs.

Amazon Prime Day Sale is the biggest shopping day of the year. Amazon has confirmed that the Prime Day Sale will happen from July 15 to July 16. It has already revealed some of the Prime Day Deals like there will be up to 50% off for Alexa devices and Jebra headphones. Smartphones like Samsung Galaxy M40, OPPO F11 pro will also be available on discounts. Now when only a few days are left for the Prime Day Sale to happen, Amazon India is offering an amazing offer on the Prime Subscription. We all know that Amazon is the biggest company always focuses on enhancing the customer experience. The new special offer on Prime Subscription is called as “Amazon Prime Youth Offer”.

As per the “Amazon Prime Youth Offer”, the customers who are aged between 18-24 years can avail Amazon Prime yearly services at Rs 499 only. Amazon Prime membership offers services such as Prime Music, Prime Video subscriptions, offers users the access to pre-sale lightening deals, discounts, free shipping and more.

Amazon is offering a 50% discount through a cashback of Rs500. The yearly subscription for Prime Membership costs Rs 999 but for customers who are eligible for “Amazon Prime Youth Offer”, the yearly subscription costs Rs 499 only. The cashback of Rs 500 will be credited to the user’s Amazon Pay Account within 10 days of the account being verified. To verify the user’s age, Amazon will need a PAN card number, a proof of mailing address and a photograph of the user. The Cashback amount can be used on the e-commerce platform or across other online and offline platforms.

Hush Iced: The Cooling and Sleep-Inducing Blanket

Lakshit Yadav
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Hush Iced: The Cooling and Sleep-Inducing Blanket

Have you ever had sleepless nights? Have you ever been too worried or stressed to even relax? Have you felt too hot to use a blanket in summer months? If yes, then Hush has come up with blankets just to help you with these troubles. The Hush Iced Blanket will mimic a warm, secure hug that will melt away all the worries of the day.

How it works?

Hush Iced Blankets uses a weighted technology that grounds you during rest or sleep, by pushing you downwards. The Hush Iced Blankets simulate Deep Touch Stimulation, a type of therapy that uses hands-on pressure to reduce chronic stress and high levels of anxiety. This technique helps in increasing serotonin level in the body, the chemical responsible for regulating sleep, relaxation, mood, memory and learning.

The blanket also helps in decreasing the night time cortisol levels, the stress hormone in the human body. The Hush Iced uses advanced weight distribution technology with a cool-to-the-touch cover. The cover is made up of the company’s proprietary blend of cotton and bamboo that gives a cool sensation even during the hot summer months.

Do I need it?

Yes, you should definitely check out this weighted blanket. It is one of a kind product that provides a cooler way to reap the benefits of weighted blankets. It is beneficial for people living in places having hot and humid summer months. . It is perfect for those suffering from Insomnia, Anxiety, ADHD, OCD, Sensory Processing Disorder and High Body Temperatures.

Availability

The Hush Iced Blanket comes in Heather Grey color and is available in three weight options- 15 lbs, 20 lbs and 25 lbs in three different sizes. The company is offering massive discount to early birds and backers on many different combos. A Hush Weighted Blanket and a Hush Iced Duvet Cover is available at a discounted price of $139 USD for early birds on Indiegogo.

How to Download and Install PUBG LITE for PC in Any Country? Here are Steps:

Varnit Yadav
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How to Download and Install PUBG LITE for PC in Any Country? Here are Steps:

Player Unknown’s Battleground, is an awesome online multiplayer game . And of course, we are well aware of PUBG mobile after its launch in March 2018. Within a year this game has taken the world by storm and the hype is so much that recently our honourable prime minister Mr Narendra Modi inquired about the growing addiction to online game and said “Ye PUBG wala hai kya?”

After getting the ‘Game of the year’ award, this gaming mammoth is looking to expand the game’s availability to more users around the world, which is why it has now launched a lightweight variant of their PC title called as the PUBG lite.

More about PUBG lite:

lIt is a lightweight and slimmed down version of the popular multiplayer game- Player Unknown’s Battleground.

lIt is basically designed for PCs with less robust hardware.

lIt is only available in Thailand for testing purpose.

lThe basics of the gameplay remain the same, where 100 of players drop on Erangel, take hold of some loot and get down to fighting in order to be that last man surviving.

Here are the basics PC requirements to download and install PUBG Lite:

  • OS:Window 7,8,10, 64bit
    CPU: Core i3 clocked at 2.4GHz
    RAM: 4GB
    GPU: Intel HD Graphics 4000
    HDD: 4GB

Recommended PC Requirements:

  • OS:Window 7,8,10, 64bit
    CPU: Core i5 clocked at 2.8GHz
    RAM: 8GB
    GPU: Nvidia GeForce GTX 660 or AMD Radeon HD 7870
    HDD: 4GB

Steps to download PUBG lite:

  1. Open the PUBG lite website (https://lite.pubg.com/) through google chrome.
  2. Apply for a PUBG I’D and then download the PUBG lite launcher setup.
  3. In order to download the PUBG lite launcher setup follow the following steps-

lFirst, click on the download button on the homepage to go to the download section.

lScroll down and you will come across the orange ‘download’ button.

lClick on the orange ‘download’ button to get to the PUBG lite setup.

lYou can install the setup after it is being downloaded but don’t run it right away.

  1. Now, click the ‘Apply for ID’ button on the top right and enter the required details to create your account. This account will help you to log in into the game.
  2. Head to your email account and click the ‘confirm to register’ link to verify your PUBG ID.

Finally, you have completed the initial steps. Now it is the time to install the game and then you are done.

Steps to install PUBG lite-on your pc:

  1. PUBG Lite (Beta) is only available in Thailand right now. So, you will need a VPN software to log in and to play the game.
  2. Now you have both, the PUBG Lite launcher and VPN software, the next steps involve downloading the game itself.

Here are the steps that you need to follow:

  1. Open the VPN of your choice.
  2. Switch to the Thailand server and start the service.
  3. Install the PUBG Lite launcher which we had downloaded above.
  4. Open it.
  5. Use the ID and password that you have created before to log in into the launcher.
  6. After you have logged in, you will see a huge orange button at the bottom left. It reads ‘Install’ in the Thai language.
  7. Click on that button to download PUBG lite on your PC.
  8. It can simply take a couple of hours to download as the file size is approximately about 1.9GB
  9. After the game is being downloaded, close the launcher.

As the game is restricted to Thailand and it takes into consideration about your systems location and time zone, you are going to encounter a ‘Not yet available in your region’ error while you try to open the game to play.

But by tweaking the Windows settings, you can avoid the error. Here are the following steps that will help you to fix the error and will let you play PUBG Lite on your PC:

  1. Change the default location of your Windows PC. Follow the following substeps:

lNavigate to ‘Settings -> Privacy’ and then ‘Location’ under the App Permissions section.

lUnder the ‘Default Location’ option click on the ‘set default’ button to change the location.

  1. Search for ‘Bangkok city, Thailand’ in the text box on the pop-up map, select the said location.
  2. Click on the ‘Change’ button to modify the default location to Thailand.
  3. Now your default location is set to Bangkok.
  4. Next, you need to set your PC’s time zone to the same location. Follow the following steps:

lNavigate to ‘Settings -> Date & time’ and change the time zone to ‘(UTC+7:00) Bangkok, Hanoi, Jakarta’ from the drop-down menu.

  1. Power up the VPN, log into the launcher and tap the orange button at the bottom left to see the game power up.

These are the basic steps to download and install PUBG Lite game for PC. Enjoy playing the game, hope you get that CHICKEN DINNER soon!

Microsoft is Testing Password Free Sign-ins for Windows 10

Varnit Yadav
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Microsoft is Testing Password Free Sign-ins for Windows 10

With the latest Windows 10 fast ring update, users get the chance to make their device passwordless. Yes! You heard it right. Nobody likes a password because they are inconvenient and insecure. Microsoft security team has worked to create a world free from passwords. There is the new toggle in Windows 10 insider preview settings that let users to completely disable password for signing into their user accounts.

To maintain the security and authentication users can sign-in via “Windows Hello Authentication” which includes facial recognition, fingerprints and PIN. Window hello is an amazing replacement for passwords on PCs and it is used worldwide by millions of users. Windows hello authentication is secure and prevents user’s credentials. It is far better than passwords because it saves a lot of time and efforts of users.

Users can follow the following steps to turn off password sign-ins for every Microsoft Accounts on that system.

  1. Go to settings
  2. Head over to Accounts
  3. Choose sign-in option
  4. Turn on the toggle next to ‘Make your device Passwordless
passwordless-sign-in-533x261
Via-Microsoft.com

The latest Windows 10 fast update brings a lot of other upgrades too, some of them are:

  1. Your phone app’s phone screen feature is now available on more platforms like Surface Pro 6 and the Surface laptop 2
  2. The latest upgrade lets the users to add an event or reminder in a new way. They simply need to go the calendar and they can see a new text box where they can type their events, reminders on the fly.
windows-10quick-add-events
Via-Microsoft.com

The above upgrades may be tempting and for sure you all want to get on the fast ring and you want to install it right away, however, the best thing to do is to wait until the update arrives at the stable channel and by doing so you all will get to enjoy the goodness of the features without bugs.

Sale Culture is ruining the Purchasing Decision of the User, Here’s why?

Kamlesh Ranjan
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Sale Culture is ruining the Purchasing Decision of the User, Here’s why?

Should I say I’m back? Or I’m back again? What’s the right word? Does it matter? Hun…

The answer is NO, and a big capital N-O. And I’m going to explain to you why? So, stick with me on this one because your smartphone purchase decision is no longer smart. You don’t realise but today, you’re just a mere piece of the puzzle in this big corporate game of profit and loss. On the one hand we have enthusiastic cute fans of Apple Pie and Oreo and the other hand there is logic, and apparently in this multiverse logic has no place to live.

Let’s begin

The smartphone retail culture is so smart these days that If you are one of that customer who bought your favourite smartphone, which you were waiting for a quite a lot time, then you’re touched by God himself. That’s how hard-hitting today’s smartphone purchase is especially in the budget segment market, back in the time of those classic qwerty keyboards, purchasing a smartphone was easy. You just went to a shop and buy it. And then the internet came and after that online shopping. Today, offline shopping is just a sheer phenomenon that nobody cares. Why? Have we lost trust in our local shop? Or scrolling up and down is the new smartness?

The online shopping was introduced as the idea of convenience, you purchase something and it comes at your door the next day. But what have we done to it? I’m sorry, what has corporation done to it? That’s the question.

Marketing strategies have always been part of these so-called corporations, you advertise your product and let the customer know of its benefit, and if they like it they buy it if they don’t they move on with something else. But today’s alternative marketing strategies have shown tremendous potential in influencing your ideal purchasing decision. The so-called H-Y-P-E.

Why I don’t like sale culture?

5-Reasons-that-dental-marketing-is-importantSee, I’m not against their profit and loss statement. What I’m against is how you’re projecting these profits. Example gratia, On March 13th 2019, the Xiaomi Redmi Note 7 Pro went on sale at 12:00 PM GMT+5:30, at 12:00:30 PM it went out of stock. The device sold out in less than a minute. After a month, IndiaToday reported that the Redmi Note 7 and Note 7 Pro has sold over 1 million smartphones. That’s golden but how? The answer is via sale. So, if my math is wrong then they are selling more than one lacs smartphones per sale and if the devices went out of stock in a minute then they probably sold 1000 to 2000 smartphones/second. That’s got to be some world record or something, isn’t it? FYI, I’m not even counting the offline marketplace here.

I know, there is nothing shady. It’s simple mathematics, but here’s what you don’t know about media. Media only reports something that’s news, and if there is no news there is no hype. You put a device on sale you get one point, the device sold out in a minute; two points. The sale is next week; three points. And the hype continues. Samsung took some inspiration and did the same thing to its M30 a few months ago, look at some of the news reporting and decide for yourself.

Date Media channel
27 May 2019 Money Control
20 May 2019 Business Today
13 May 2019 NDTV gadget 360
6 May 2019 Danik Jagaran
30 April 2019 Digit Hindi
23 April 2019 TOI
16 April 2019 BGR India
9 April 2019 TimesNow news
2 April 2019 News18 Hindi
26 March 2019 GIZBOT
19 March 2019 GadgetNow
12 March 2019 Firstpost

Yeah, I know. Things look pretty clear when you set them in data points, isn’t it? The other side of data also suggests that there are more public posts regarding Smartphone sale announcement than the actual smartphone launch. Nearly every online technology publisher post at least 4-5 sale announcements per smartphone that goes on sale. But why? Is this strategy even successful?

If you don’t put the device on sale and just put it on a regular platform, you’ll not get this much of attention. And if you’re a big corporation playing a humongous game of profit and loss then you can control this hype, by hook or by crook. Now, it isn’t the debate if the phone is good or bad, simply speaking you can apply these strategies on anything, any product and get away with it easily. Even if the product is bad, even if there is a competitive smartphone in the market and because you know. You know, that there is a product that is going out of shelves and people are crazy about it. You will opt for it, you’ll think about it, perhaps later, perhaps not now.

Is it a successful strategy?

5 Emerging Software Tools for Enterprise MarketA recent report published in The Hindu suggests that the M series, which was only available at the online market, sold nearly 2 Million devices since the launch. An article published in TOI states that Samsung’s A series (online & offline market) has sold more than 5 Million smartphones in the past 70 days. Clearly, it indicates that the A series sold more than the hyped M series, that’s indeed a success but how? The A series didn’t get that much hype; it wasn’t even promoted on that huge scale compared to the M series.

A research analyst at Counterpoint Research Anshika Jain said, “The overall growth was slower than expected as some of the major brands were sitting on inventory after a stock build up during the festive period last quarter.” She also said that Realme, which started as an online-only brand, now gets the majority of its sales from offline channels and OnePlus & Xiaomi are trying to capture the offline smartphone market as well by expanding its retail stores. So, if the companies are getting the majority of the sales figure from the offline market, why are they so invested in online sale phenomena?

The same report also suggests that the tech giant Xiaomi and Samsung had a significant fall in their market share in Q1 2019. Xiaomi has a 2% less market share and Samsung has a 3% less market share now. Companies like Vivo grew to 12% market share from 6%. Realme, which wasn’t even in the previous quarter list, now grew to 7% market share. So, I can freely say that online selling strategies are failing and offline market is booming, maybe this is a minor change in the market but who knows.

counterpointresearch.com
via counterpointresearch.com

It’s ruining your purchasing decision.

This has to be a pun right? Marketing strategies can’t influence your purchasing decisions. But what if I’m right? What if all those marketing strategies bloc together does influence our purchasing decision and you don’t know yet.

Microeconomic theory of ‘law of demand’ states that “Conditional on all else being equal, as the price of a good increases (↑), quantity demanded decreases (↓); conversely, as the price of a good decreases (↓), quantity demanded increases (↑)” that basically means, the cheaper the product is the higher its demand will be. Although, this condition does apply on a budget smartphone but sale culture is looking forward to ruining that. Because of the higher demand, the online-only smartphones are sold in the offline black market at a much higher price. Since the demand in consumer base has increased, they somehow convince themselves to purchase the product anyhow. This phenomenon has been widely seen in luxury brands like Supreme, where the resale value of Supreme products has shown a rapid increase, and the reason for this is limited stock.

In behavioural economics, consumer behaviour changes on many factors but it hugely relies on pricing and necessity. A theory of Perfect competition suggests “all firms sell an identical product (the product is a “commodity” or “homogeneous”); all firms are price takers (they cannot influence the market price of their product); market share has no influence on price; buyers have complete or “perfect” information – in the past, present and future.” In simple term, a perfect market where a substitute for each product is available at a somewhat similar price. Now, when a product is not available in the market consumer apt for an alternate option, no matter the demand and brand value. In the tech world, those products are an offline only smartphone.

In a general scenario, where you’re sitting in your comfortable chair and decide to buy a new smartphone, you search for the top 10 budget smartphone and you have made your mind on one phone. As an average netizen, you’re constantly watching reviews, reading articles, tracking the sale and talking “Aaj sale hai.” I bet that didn’t work out for you and if it did, my God! You’re lucky.

But imagine not getting your desired smartphone on sale, you tried once, twice, thrice and now you’re frustrated. Now, you’re purchasing decision has changed, now you want anything that comes in that price segment. Any smartphone will do, just because you need one, just because a smartphone is a necessity for you today. And that is when you’ll click on ‘Add to cart’ on another brand, maybe you’ll go to the offline market and buy whatever the salesperson recommends. Yes! You’ll do that because I have done that. And you’ll keep reminding yourself that the only reason you bought that Samsung A series is because the M series wasn’t available.

Thank you, if you have any suggestion or question please do drop them in the comment section below. That was my time.

15 Million Android Devices have been Infected with ‘Agent Smith’ MALWARE In India

Varnit Yadav
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15 Million Android Devices have been Infected with ‘Agent Smith’ MALWARE In India

Cybersecurity solutions provides checkpoint on Wednesday disclosed that “Agent Smith” is a new  variant of Mobile malware that pretty much resembles with malware campaign such as “gooligan”,  “Hummingbad” and “CopyCat”. The Malware, ‘Agent Smith’ has infected around 25 millions of Android devices around the world, including 15 million mobile devices in India. The prime targets of this mobile malware are basically the Hindi, Arabic, Russian and Indonesian speaking users. So, the major devices that are victims of this malware are from countries like India, Pakistan and Bangladesh. “Agent Smith” has not only targeted the Asian countries but it has also infected devices in the UK, Australia and the US.

As per the reports, Agent Smith is disguised as a Google-related application that was originally downloaded from the most popular third-party app store i.e. 9 Apps. The Malware is capable enough to exploit known Android vulnerabilities and automatically replaces installed applications with the malicious version without the user’s knowledge. It attacks the user-installed applications silently, making it challenging for the common Android users to figure it out that what’s wrong with their Android Smartphone. Reports also says that the malware can be easily used for intrusive and harmful purposes such as banking credential theft and eavesdropping.

For all the Android users, the checkpoint has worked closely with Google at the time of publishing and has assured that there are no malicious apps on the Play store. The best protection against intrusive mobile malware attack like Agent Smith is to adopt a ‘Hygiene First’ approach which is basically the combination of advanced threat prevention and threat intelligence, to safeguard the digital devices.

Third party store often lacks the security measures, so the Android users should only download an app from Trusted applications to avoid the risk of infection.

Official Samsung Galaxy Note 10 Images have been Leaked

Varnit Yadav
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Official Samsung Galaxy Note 10 Images have been Leaked

Samsung’s upcoming smartphones, the Galaxy Note 10 and Galaxy Note 10+ is going to be launched on August 7. With the launch date coming close, the internet is flooded with multiple leaks and rumours of the smartphones. After the leaked screen cover rumour, headphone jack rumours and leaks about the punch hole on Note 10, we now have the access to the leaked official images of the Galaxy Note 10.

The images of the Galaxy Note 10 were posted on Twitter. According to the leaked information, the smartphone will be available in two colours: a black option and a new gradient finish for people who always want something out of the box.

The image clarifies each and every rumours spread to date. The smartphone offers a punch hole selfie camera, but unlike Galaxy S10, S10e and S10+, the brand chooses to set this punch hole selfie Camera in the middle. The image portrays the triple rear cameras on the Note 10, which again confirms the rumours we have been hearing about the smartphone. However, looking at the image it is clear that the company has either removed the Bixby button or the power button. More clarification regarding this will be only provided after the device is being launched.

Apart from Note 10, we also got a look at the official image of Note 10+. Note 10+ looks similar to Note 10, except it has an additional fourth 3D time of flight sensor at the back.

Well, the above mentioned leaked information gives a clear idea about the appearance and the design of both Note 10 and Note 10+. Both of these models will be launched on August 7 in New York. Stay tuned for more information!

VAVA 4K Ultra Short Throw Laser Projector – Best Home Theater Laser Projector?

Garima Maurya
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VAVA 4K Ultra Short Throw Laser Projector – Best Home Theater Laser Projector?

Get a theatre-like feel at home from VAVA 4K ultra short throw laser projector. It gives you a stunning 4K image up to 150″ display with outstanding picture and sound quality. It can project a huge image from only 7.2 inches away. With an easy set-up and the sleek design,a person can the views without any blockage. VAVA has covered all the problems related to poor images, bulb burnout, expensive installation, or bulky size. So, just buy and enjoy.

How does it work?

VAVA 4K Projector is equipped with full 4K resolution having HDR 10 support and over 8 million enhanced pixels which will give an ultra clear and sharp image. It has DCI-P3 and Rec.2020 color gamut coverage that will give you a higher contrast along with fuller saturation.Advanced ALPD 3.0 technology, which is used in over 17,000 top movie theaters worldwide,is used in this projector which provides bright display,rich colors and vivid contrast. An innovative three-stage colour wheel technology is used to enhance the red light projection. Every VAVA 4K Projector is assembled with a built-in soundbar engineered by Harman Kardon to play ultra high-fidelity sound thereby making it the ultimate cinematic theater package.

Features

  • 150” Display
  • HDR10
  • ALPD 3.0 technology
  • Ultra-Short Throw (7.2 inches for 100” screen)
  • 3000:1 Contrast
  • 6000 Lumens
  • Harman Kardon Sound (with dts-HD and Dolby Audio)
  • Easy Setup (no mounts needed)
  • Sleek Design

Do I need this?

VAVA 4K Ultra Short Throw Laser ProjectorIf you’re a movie freak and face any hindrances in going to theaters, it’s a high time for you to bring theater to your home. VAVA 4K Projector has the lamp life of up to 25,000 hours which means you can watch up to 10,000 full length movies. For getting a proper and better image,you don’t need a pitch black room but a VAVA 4K Projector. With 6000 lumens from the light source, it can produce a bright image even with ambient lighting in the room. The projector has a built-in proximity detector that automatically dims the brightness for safety when people are nearby. It sports a smart eye protection by using light reflection to lower eye strain. Coupled with 3 HDMI ports, built in Wi-Fi capability and ethernet output, almost everything is provided to the projector for enhancing your entertainment.

Availibility

The VAVA 4K Projector is available for $2,549 USD under Indiegogo’s guaranteed delivery program. It is expected to be completely ready for delivery by August 2019.

What is Libra Currency? Is it Safe to Invest?

Kritika Agarwal
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What is Libra Currency? Is it Safe to Invest?

Cryptocurrencies are one of the biggest opportunities for investor out there. Facebook recently announced two different coins  The second one doesn’t get much attention because it was only for companies and rich people. The digital currency by Facebook called Libra Currency which is also called a stable coin will be available in the transactional form in WhatsApp, Instagram and Facebook.

What is Libra Currency?

https://youtu.be/MKkJ6UzAVLM

Libra is a global currency and financial infrastructure which means it is a digital asset built by Facebook and powered by a new Facebook created version of blockchain. It is just like PayPal, MoneyGram or western union without the annoyance of emails and higher fees.

Who is in charge of Libra Currency?

Libra is a stable coin which will be processed by the members of “Libra association” only via permission blockchain. Similar in purpose to USDT and Tether, as a centralised, permission fungible, non-mineable, not rare for the transactions between fiat and Libra and hopefully BTC. Libra will act as a separate company to Facebook and based in Geneva(Switzerland). Facebook stands to profit extremely in fees should Libra become successful crypto.

How will I get Libra?

Unlike other cryptocurrencies, Libra will be backed by real government-backed assets from central banks to make it stable. Facebook will let users simply buy the currency. It says Libra will be made available to messenger, Instagram and WhatsApp users, who can cash in their local currency to buy Libra. Libra currency units will be retired as they are redeemed for conventional currency.

Facebook will also carry out “airdrop” which means it will distribute a small amount of cryptocurrency token or coin for free to a large number of wallet addresses. It can be used as a standalone app for anybody who has a smartphone in this world.

Users can download a digital wallet named calibra, which is a digital wallet for Libra. It is a Facebook supplementary whose goals are to provide financial services that will let people access and participate in the Libra network.

Is it safe?

Libra is said to be a global currency that will allow users to make instant transactions through approved apps, supported by secure and stable open source “Libra blockchain” technology. Facebook is using the same verification and anti-fraud processes that banks and credit cards use. It has an automated system that will keep a check on the activities to protect and prevent any false behaviour.

Calibra is a trusted digital wallet which will not release any of your private data without your permission. Facebook states that it’ll have “live support” by which individuals can receive refunds if they lose their money through fraud and has a “bug bounty program” implemented by which users can get compensation for reporting bugs.

How will this make Facebook money?

Libra will be maintained through small but profitable cuts from every transaction on the blockchain. Facebook is not going to sell the user’s crypto data to ad companies to make money. Your financial data will be kept safe from the third party. Fin. For information on Libra click here.

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