Are you missing out on your conversions and sales? Do you lack interaction with customers? You can bring great success to your business by adopting social media for brand marketing. Facebook, Instagram or Pinterest have allowed marketers to use social media platform as a means of doing business online.

Social media marketing is where all the marketers come together on social media platforms for the purpose of promoting their brand. The main reason why social media marketing is widely used is that there are approximately 2 million active followers on social media. An average user spends 2 hours and 22 minutes on social media platforms.

It means social media enables you to do business with a large number of people. Hence, it’s essential that you market your business through social media platforms. Here are 5 reasons which state the importance of social media to surge growth.

1. Rich Customer-Insights

Operating on social media means staying up to date with the latest trends and techniques. You’ll be able to witness the changing tastes of your customers quite often. It would give you an insight into what customers are looking for next.

Social media is like an open book; you can judge the behavior of your customers by viewing their likes, dislikes, and comments. Once you’re able to comprehend your customers, your brand would grow rapidly.
Take a look into what customers are talking about, what they are interested in, and most importantly, the trending ‘hashtags’ on social media platforms. You may remember how fidget spinners became so famous – every other brand introduced their own fidget spinners because they were able to look into the customer’s interest.

Social media is like an open book; you can judge the behavior of your customers by viewing their likes, dislikes, and comments. Once you’re able to comprehend your customers, your brand would grow rapidly.

2. Low Marketing Costs

Traditional forms of marketing – Billboards, posters, commercials, have always been very heavy on the pockets for businesses. Thus, it made it very difficult for small businesses to properly market their products.

Social media marketing won’t cost an arm to you. Signing up is free for all business – you can start with your own page or business profile without spending any bucks. You’ll only be charged when you will promote your products and services. Paid advertising on social media platforms is a lot cheaper compared to traditional marketing practices.

These statistics provide sufficient evidence about social media marketing being the ‘cheapest form of marketing’ in today’s world. Since all other forms of marketing, even radio marketing is expensive than social media marketing.

You can start with a small budget and see how things work for you. Low marketing costs can help you achieve a higher return on your investments along with some conversion rates which are crucial for growth.

3. Brand Awareness

It would be futile to start a business without making people aware of its existence. Brand awareness is essential for the growth and success of any business.

What could be a better option than social media to make people aware of your brand? All you need to do is create a business page and start working on your business operations. You can promote your posts, based on the ‘demographics’ of the audience you want to target. It would make your brand visible to them – creating brand awareness. It’s just like we come across new brands while scrolling through our social media accounts.

These statistics show that social media marketing helps in creating brand awareness. 72% of marketers have been successful in creating brand awareness through social media marketing.

Once people are aware of your online presence, it increases the chances of growth which can lead your business towards success.

4. Higher Conversions

Social media can be an optimal platform to boost conversion which helps the business grow. The key is to market your products to the right audience –set your demographics carefully while promoting your posts.

Once you’ve targeted the right audience, there are high chances that they would be willing to give a try to your brand. You need to provide people with what they are looking for – with some social evidence. For instance, if you’re offering fashion apparel, then upload pictures and videos of the trendiest fashion clothes. It builds trust and credibility amongst people. Hence, there are more willing to shop from your brand.

As shown above, Facebook and Instagram are the best social media platforms to increase conversion rates for business.

Statistics suggest that 30% of the small business owners were able to achieve higher conversion rates through social media marketing. You need to interact with your customers to boost your conversion rates.

5. Engagement with Customers

Social Media Marketing is a ‘two-way’ marketing process. It allows you to engage and interact with customers. Sometimes, small gestures also make a difference.

Engagement would be possible when you’re able to respond to your customers well – answering their queries, responding to their messages, and replying to their comments. You need to serve your customers through every possible way, whether you make an e-book or deliver podcasts or address their queries through infographics or chatbots. These are all personalized forms of interaction that develop the interest of the customers and through word of mouth, increase your customer base.

Here’s an example of how a well-established brand, ‘Sainsbury’, is engaging with customers by giving some humorous replies on Twitter. These are things which help a brand grow. With traditional means of marketing, this wasn’t possible. Social media marketing has made it possible to engage with customers and build trust. It is essential for the growth of your business.

Many marketers have labeled social media to be the ‘next big thing’. You can look into these 5 reasons to understand the importance of social media marketing to surge growth.

This article is intended to help website design shops, traditional advertising agencies, and newer digital marketing agencies to stay up-to-date with the most recent SEO trends, to understand the impact of Google’s recent algorithm update, and provide specific instructions to implement these recommendations to improve your clients’ campaign results. Many SEO providers we speak to on a daily basis ask us for tips, tricks, and strategies that will save them time and provide superior results. After being asked for this information dozens of times, it finally dawned on us that we should write a post to encapsulate what we tell agency shop owners every day. This article will explain how to adapt to Google’s most recent algorithm updates and put you on a path to search engine domination. To do that, we need to understand the end goal of Google’s algorithm updates. But first, we need to understand searcher intent.

Understanding Searcher Intent Is Key

After each algorithm update, we are frequently barraged with phone calls asking us to explain the impact of the sudden change. Although each update is unique, they all help Google realize its ultimate goal, which is to provide high-quality search results so that users will continue to use their search engine for every search. For example, in 2019, there have been two core updates; the first core update was in March of 2019 and the second was in June. Both of those updates are further refinements of 2018’s “medic update.” The “medic” updated was given its name because it disproportionately affected sites in the medical space. In reality, this moniker was a bit of a misnomer as it affected all sites with low EAT scores (expertise, authority, and trust).  Medical sites were disproportionately affected because many authors offering medical and health advice lack the expertise and authority to make those recommendations. As mentioned above, all of these updates are geared towards creating a better user experience for  Google’s users.

It is critical to understand user intent when creating content for your website. The first step in understanding users is understanding how they get your website. The most common way for users to reach your website is still through keyboard searches. Users will typically type keywords to help them find products and services. It is important for you to understand which keywords users type in to find your clients. For example, if you have a  med spa client in Los Angeles, typical search users would type it would be “med spa Los Angeles” or “Los Angeles med spa.” These kinds of searches are straightforward; they usually involve the city your searcher lives in and what kind of service they’re looking for. Searches for more complex products such as B2B software and other national clients typically involve more research on your part. We recommend using a cool web grader we found to aid you in your keyword research. All you need to do is find two or three competitors of that national client and enter them into the web graeder. The web grader will then display every keyword that your client ranks for. It’s a great tool and a great time saver. We highly recommend you use this web grader to save you time when conducting keyword research.

It is also important to optimize for voice search. The most important thing to understand about voice search is that the queries are usually more conversational in nature. In our med spa example above, if our searcher had been using voice search, they would say something more along the lines of “find a med spa near me” or “what med spas are open now?” To optimize for these phrases, we recommend you build an FAQ page, write blog posts that answer common questions, and work them into your service pages if appropriate. Now that we have an understanding of how to incorporate user intent into our content marketing, website marketing copy, and metadata, we will show you how to further improve results by making Google’s rank braid happy.

Understanding the Role of Artificial Intelligence

To better improve search results, Google introduced RankBrain in 2015. The goal of RankBrain is identical to Google’s constant algorithm updates, namely to provide users with great search results that help them find what they’re looking for and solve their problems. Although RankBrain’s goal is identical to Google’s algorithm updates, optimizing your website to take advantage of Google’s machine learning will require slightly different tactics. We recommend that you focus on four tactics that you can implement into your current marketing strategy for your clients today.

• Link building: Google considers links as votes for your website. Many SEO companies focus exclusively on on-site content and technical SEO changes and ignore link building because it is extremely difficult to find high-quality links for their clients. The number one challenge when link building for agencies is finding the time to search for quality links. Most agencies are inexperienced at link building and don’t have the relationships, which combined, makes finding links for clients extremely inefficient. Our recommendation is that agencies work with a white label SEO partner who specializes in providing backlinks to their agency partners.
• Content quality: We will go into more detail about how to generate quality content below. Suffice to say is important to create content that addresses the needs of your ideal customer.
• Keyword research: You can still use the keyword research methodology we identified above; however, we do recommend you focus on medium-tail keywords. Medium-tail keywords are typically three- to four-word phrases. These longer keyword phrases tend to result in a higher conversion rate as they are more specific than shorter keyword phrases. We highly recommend you add these medium-tail keywords to your content.
• Click-through rates: Before we discuss how to increase your click-through rate, let’s define what click-through rates measure: the percentage of searchers who click on your search result per number of impressions. When users type in a keyword and are presented with 10 options in Google search results, they typically select one of those search results and click on it. Users will typically click on the search result that they believe will help them solve their problems. The best way to improve your click-through rate without improving your rankings in Google is to improve your description tag. The description tag is typically found in the descriptive text below the hyperlink in your search result. Check out our screenshot below to see an example of a description tag. Follow these four steps to creating a dynamite description tag:
  • Keep your description tag at or below 155 characters
  • Be sure your description tag contains some of your keywords
  • Include a clear call to action
  • Offer a concise description of your client’s service offerings and or product selection

Create Long-Form Content

Many agency owners we talked to write blog posts that are below 500 words in length. If you are still doing this, we ask you to consider making your typical blog post four to five times that length. Overwhelming research shows that it takes 2,000 to 2,500 words of content to appear on page one of Google’s search results.

Google really likes extensive content for a number of reasons. The most obvious is that it allows you to cover a topic in a very thorough fashion. When writing a long-form blog post, take the opportunity to go into detail. Readers love step-by-step instructions that explain very closely how to solve problems they’re facing. Your clients will love this content as they will be viewed as a thought leader in their space, it will increase the time on page for each of their blog posts, and it will help them speak to their ideal customer in a very authentic way. Because these blog posts are truly helpful and useful, long-form blog posts have the added benefit of turning readers into customers.

Thank you for taking the time to improve your SEO skills; your clients will greatly appreciate the effort you made today to improve their campaigns. Go forth and use this knowledge to help you get new page one ranking for a client’s site, which will lead to longer retention for you and your team. We wish you the best, and if you have any comment please leave them below.

BIO

Adam Stetzer holds a Ph.D. in Industrial and Organizational Psychology and has published on the topics of Internet marketing, absenteeism, employee and customer satisfaction, productivity and safety, and culture. He has founded several technology firms and is currently CEO at HubShout, a white label SEO reseller firm. In his 25 year career, he has worked with companies such as General Electric, Coca Cola, Pepsi Cola, Verizon, AT&T, Ford, LendingTree, American Express and ChevronTexaco. Adam has advised over 1,000 small business owners and blogs frequently.

https://www.linkedin.com/in/adamstetzer/