The Ministry of Housing and Urban affairs along with Google has launched the Loo Campaign with the name #LooCampaign in September 2018. The collaboration with Google was done to encourage all local guides in India to rate and review public toilets on Google Maps. Google has recently added the data of more than 45,000 community and public toilets to help the people to locate public toilets in their areas on Google maps, Google search and the Assistant.
Women and senior citizens often face difficulty while locating a clean toilet in a public place. The ‘Public toilets near Me’ feature will benefit citizens to locate clean toilets near them. A sum of a total of 500+ cities in India with more than 30,000 toilets under the name of ‘SBM Toilet’ is currently live on Google Maps.
The “Loo Review” Campaign was launched under the aegis of Swachh Bharat Mission- Urban (SBM-U). Its main objective is to provide sanitation coverage for achieving Open Defecation Free (ODF) status all over in India.
Chetan Krishnaswamy, said “Google is a committed partner in achieving the Government’s vision of a Swachh Bharat. ‘Public toilets near me’ is a feature that is supported across Google Maps, Search and the Assistant. In close partnership with the MoHUA, we have mapped toilets across 500 cities in India in the last year alone. Through the #LooReview campaign we are engaging our enthusiastic Local Guides community in India to further increase the awareness on public toilets in the country, and help citizens discover clean and well-maintained options in their vicinity.”
Amazon Prime Day Sale is the biggest shopping day of the year. Amazon has confirmed that the Prime Day Sale will happen from July 15 to July 16. It has already revealed some of the Prime Day Deals like there will be up to 50% off for Alexa devices and Jebra headphones. Smartphones like Samsung Galaxy M40, OPPO F11 pro will also be available on discounts. Now when only a few days are left for the Prime Day Sale to happen, Amazon India is offering an amazing offer on the Prime Subscription. We all know that Amazon is the biggest company always focuses on enhancing the customer experience. The new special offer on Prime Subscription is called as “Amazon Prime Youth Offer”.
As per the “Amazon Prime Youth Offer”, the customers who are aged between 18-24 years can avail Amazon Prime yearly services at Rs 499 only. Amazon Prime membership offers services such as Prime Music, Prime Video subscriptions, offers users the access to pre-sale lightening deals, discounts, free shipping and more.
Amazon is offering a 50% discount through a cashback of Rs500. The yearly subscription for Prime Membership costs Rs 999 but for customers who are eligible for “Amazon Prime Youth Offer”, the yearly subscription costs Rs 499 only. The cashback of Rs 500 will be credited to the user’s Amazon Pay Account within 10 days of the account being verified. To verify the user’s age, Amazon will need a PAN card number, a proof of mailing address and a photograph of the user. The Cashback amount can be used on the e-commerce platform or across other online and offline platforms.
Have you ever had sleepless nights? Have you ever been too worried or stressed to even relax? Have you felt too hot to use a blanket in summer months? If yes, then Hush has come up with blankets just to help you with these troubles. The Hush Iced Blanket will mimic a warm, secure hug that will melt away all the worries of the day.
How it works?
Hush Iced Blankets uses a weighted technology that grounds you during rest or sleep, by pushing you downwards. The Hush Iced Blankets simulate Deep Touch Stimulation, a type of therapy that uses hands-on pressure to reduce chronic stress and high levels of anxiety. This technique helps in increasing serotonin level in the body, the chemical responsible for regulating sleep, relaxation, mood, memory and learning.
The blanket also helps in decreasing the night time cortisol levels, the stress hormone in the human body. The Hush Iced uses advanced weight distribution technology with a cool-to-the-touch cover. The cover is made up of the company’s proprietary blend of cotton and bamboo that gives a cool sensation even during the hot summer months.
Do I need it?
Yes, you should definitely check out this weighted blanket. It is one of a kind product that provides a cooler way to reap the benefits of weighted blankets. It is beneficial for people living in places having hot and humid summer months. . It is perfect for those suffering from Insomnia, Anxiety, ADHD, OCD, Sensory Processing Disorder and High Body Temperatures.
Availability
The Hush Iced Blanket comes in Heather Grey color and is available in three weight options- 15 lbs, 20 lbs and 25 lbs in three different sizes. The company is offering massive discount to early birds and backers on many different combos. A Hush Weighted Blanket and a Hush Iced Duvet Cover is available at a discounted price of $139 USD for early birds on Indiegogo.
Player Unknown’s Battleground, is an awesome online multiplayer game . And of course, we are well aware of PUBG mobile after its launch in March 2018. Within a year this game has taken the world by storm and the hype is so much that recently our honourable prime minister Mr Narendra Modi inquired about the growing addiction to online game and said “Ye PUBG wala hai kya?”
After getting the ‘Game of the year’ award, this gaming mammoth is looking to expand the game’s availability to more users around the world, which is why it has now launched a lightweight variant of their PC title called as the PUBG lite.
More about PUBG lite:
lIt is a lightweight and slimmed down version of the popular multiplayer game- Player Unknown’s Battleground.
lIt is basically designed for PCs with less robust hardware.
lIt is only available in Thailand for testing purpose.
lThe basics of the gameplay remain the same, where 100 of players drop on Erangel, take hold of some loot and get down to fighting in order to be that last man surviving.
Here are the basics PC requirements to download and install PUBG Lite:
OS:Window 7,8,10, 64bit CPU: Core i3 clocked at 2.4GHz RAM: 4GB GPU: Intel HD Graphics 4000 HDD: 4GB
Recommended PC Requirements:
OS:Window 7,8,10, 64bit CPU: Core i5 clocked at 2.8GHz RAM: 8GB GPU: Nvidia GeForce GTX 660 or AMD Radeon HD 7870 HDD: 4GB
Apply for a PUBG I’D and then download the PUBG lite launcher setup.
In order to download the PUBG lite launcher setup follow the following steps-
lFirst, click on the download button on the homepage to go to the download section.
lScroll down and you will come across the orange ‘download’ button.
lClick on the orange ‘download’ button to get to the PUBG lite setup.
lYou can install the setup after it is being downloaded but don’t run it right away.
Now, click the ‘Apply for ID’ button on the top right and enter the required details to create your account. This account will help you to log in into the game.
Head to your email account and click the ‘confirm to register’ link to verify your PUBG ID.
Finally, you have completed the initial steps. Now it is the time to install the game and then you are done.
Steps to install PUBG lite-on your pc:
PUBG Lite (Beta) is only available in Thailand right now. So, you will need a VPN software to log in and to play the game.
Now you have both, the PUBG Lite launcher and VPN software, the next steps involve downloading the game itself.
Here are the steps that you need to follow:
Open the VPN of your choice.
Switch to the Thailand server and start the service.
Install the PUBG Lite launcher which we had downloaded above.
Open it.
Use the ID and password that you have created before to log in into the launcher.
After you have logged in, you will see a huge orange button at the bottom left. It reads ‘Install’ in the Thai language.
Click on that button to download PUBG lite on your PC.
It can simply take a couple of hours to download as the file size is approximately about 1.9GB
After the game is being downloaded, close the launcher.
As the game is restricted to Thailand and it takes into consideration about your systems location and time zone, you are going to encounter a ‘Not yet available in your region’ error while you try to open the game to play.
But by tweaking the Windows settings, you can avoid the error. Here are the following steps that will help you to fix the error and will let you play PUBG Lite on your PC:
Change the default location of your Windows PC. Follow the following substeps:
lNavigate to ‘Settings -> Privacy’ and then ‘Location’ under the App Permissions section.
lUnder the ‘Default Location’ option click on the ‘set default’ button to change the location.
Search for ‘Bangkok city, Thailand’ in the text box on the pop-up map, select the said location.
Click on the ‘Change’ button to modify the default location to Thailand.
Now your default location is set to Bangkok.
Next, you need to set your PC’s time zone to the same location. Follow the following steps:
lNavigate to ‘Settings -> Date & time’ and change the time zone to ‘(UTC+7:00) Bangkok, Hanoi, Jakarta’ from the drop-down menu.
Power up the VPN, log into the launcher and tap the orange button at the bottom left to see the game power up.
These are the basic steps to download and install PUBG Lite game for PC. Enjoy playing the game, hope you get that CHICKEN DINNER soon!
With the latest Windows 10 fast ring update, users get the chance to make their device passwordless. Yes! You heard it right. Nobody likes a password because they are inconvenient and insecure. Microsoft security team has worked to create a world free from passwords. There is the new toggle in Windows 10 insider preview settings that let users to completely disable password for signing into their user accounts.
To maintain the security and authentication users can sign-in via “Windows Hello Authentication” which includes facial recognition, fingerprints and PIN. Window hello is an amazing replacement for passwords on PCs and it is used worldwide by millions of users. Windows hello authentication is secure and prevents user’s credentials. It is far better than passwords because it saves a lot of time and efforts of users.
Users can follow the following steps to turn off password sign-ins for every Microsoft Accounts on that system.
Go to settings
Head over to Accounts
Choose sign-in option
Turn on the toggle next to ‘Make your device Passwordless
Via-Microsoft.com
The latest Windows 10 fast update brings a lot of other upgrades too, some of them are:
Your phone app’s phone screen feature is now available on more platforms like Surface Pro 6 and the Surface laptop 2
The latest upgrade lets the users to add an event or reminder in a new way. They simply need to go the calendar and they can see a new text box where they can type their events, reminders on the fly.
Via-Microsoft.com
The above upgrades may be tempting and for sure you all want to get on the fast ring and you want to install it right away, however, the best thing to do is to wait until the update arrives at the stable channel and by doing so you all will get to enjoy the goodness of the features without bugs.
Should I say I’m back? Or I’m back again? What’s the right word? Does it matter? Hun…
The answer is NO, and a big capital N-O. And I’m going to explain to you why? So, stick with me on this one because your smartphone purchase decision is no longer smart. You don’t realise but today, you’re just a mere piece of the puzzle in this big corporate game of profit and loss. On the one hand we have enthusiastic cute fans of Apple Pie and Oreo and the other hand there is logic, and apparently in this multiverse logic has no place to live.
Let’s begin
The smartphone retail culture is so smart these days that If you are one of that customer who bought your favourite smartphone, which you were waiting for a quite a lot time, then you’re touched by God himself. That’s how hard-hitting today’s smartphone purchase is especially in the budget segment market, back in the time of those classic qwerty keyboards, purchasing a smartphone was easy. You just went to a shop and buy it. And then the internet came and after that online shopping. Today, offline shopping is just a sheer phenomenon that nobody cares. Why? Have we lost trust in our local shop? Or scrolling up and down is the new smartness?
The online shopping was introduced as the idea of convenience, you purchase something and it comes at your door the next day. But what have we done to it? I’m sorry, what has corporation done to it? That’s the question.
Marketing strategies have always been part of these so-called corporations, you advertise your product and let the customer know of its benefit, and if they like it they buy it if they don’t they move on with something else. But today’s alternative marketing strategies have shown tremendous potential in influencing your ideal purchasing decision. The so-called H-Y-P-E.
Why I don’t like sale culture?
See, I’m not against their profit and loss statement. What I’m against is how you’re projecting these profits. Example gratia, On March 13th 2019, the Xiaomi Redmi Note 7 Pro went on sale at 12:00 PM GMT+5:30, at 12:00:30 PM it went out of stock. The device sold out in less than a minute. After a month, IndiaToday reported that the Redmi Note 7 and Note 7 Pro has sold over 1 million smartphones. That’s golden but how? The answer is via sale. So, if my math is wrong then they are selling more than one lacs smartphones per sale and if the devices went out of stock in a minute then they probably sold 1000 to 2000 smartphones/second. That’s got to be some world record or something, isn’t it? FYI, I’m not even counting the offline marketplace here.
I know, there is nothing shady. It’s simple mathematics, but here’s what you don’t know about media. Media only reports something that’s news, and if there is no news there is no hype. You put a device on sale you get one point, the device sold out in a minute; two points. The sale is next week; three points. And the hype continues. Samsung took some inspiration and did the same thing to its M30 a few months ago, look at some of the news reporting and decide for yourself.
Yeah, I know. Things look pretty clear when you set them in data points, isn’t it? The other side of data also suggests that there are more public posts regarding Smartphone sale announcement than the actual smartphone launch. Nearly every online technology publisher post at least 4-5 sale announcements per smartphone that goes on sale. But why? Is this strategy even successful?
If you don’t put the device on sale and just put it on a regular platform, you’ll not get this much of attention. And if you’re a big corporation playing a humongous game of profit and loss then you can control this hype, by hook or by crook. Now, it isn’t the debate if the phone is good or bad, simply speaking you can apply these strategies on anything, any product and get away with it easily. Even if the product is bad, even if there is a competitive smartphone in the market and because you know. You know, that there is a product that is going out of shelves and people are crazy about it. You will opt for it, you’ll think about it, perhaps later, perhaps not now.
Is it a successful strategy?
A recent report published in The Hindu suggests that the M series, which was only available at the online market, sold nearly 2 Million devices since the launch. An article published in TOI states that Samsung’s A series (online & offline market) has sold more than 5 Million smartphones in the past 70 days. Clearly, it indicates that the A series sold more than the hyped M series, that’s indeed a success but how? The A series didn’t get that much hype; it wasn’t even promoted on that huge scale compared to the M series.
A research analyst at Counterpoint Research Anshika Jain said, “The overall growth was slower than expected as some of the major brands were sitting on inventory after a stock build up during the festive period last quarter.” She also said that Realme, which started as an online-only brand, now gets the majority of its sales fromoffline channels and OnePlus & Xiaomi are trying to capture the offline smartphone market as well by expanding its retail stores. So, if the companies are getting the majority of the sales figure from the offline market, why are they so invested in online sale phenomena?
The same report also suggests that the tech giant Xiaomi and Samsung had a significant fall in their market share in Q1 2019. Xiaomi has a 2% less market share and Samsung has a 3% less market share now. Companies like Vivo grew to 12% market share from 6%. Realme, which wasn’t even in the previous quarter list, now grew to 7% market share. So, I can freely say that online selling strategies are failing and offline market is booming, maybe this is a minor change in the market but who knows.
via counterpointresearch.com
It’s ruining your purchasing decision.
This has to be a pun right? Marketing strategies can’t influence your purchasing decisions. But what if I’m right? What if all those marketing strategies bloc together does influence our purchasing decision and you don’t know yet.
Microeconomic theory of ‘law of demand’ states that “Conditional on all else being equal, as the price of a good increases (↑), quantity demanded decreases (↓); conversely, as the price of a good decreases (↓), quantity demanded increases (↑)” that basically means, the cheaper the product is the higher its demand will be. Although, this condition does apply on a budget smartphone but sale culture is looking forward to ruining that. Because of the higher demand, the online-only smartphones are sold in the offline black market at a much higher price. Since the demand in consumer base has increased, they somehow convince themselves to purchase the product anyhow. This phenomenon has been widely seen in luxury brands like Supreme, where the resale value of Supreme products has shown a rapid increase, and the reason for this is limited stock.
In behavioural economics, consumer behaviour changes on many factors but it hugely relies on pricing and necessity. A theory of Perfect competition suggests “all firms sell an identical product (the product is a “commodity” or “homogeneous”); all firms are price takers (they cannot influence the market price of their product); market share has no influence on price; buyers have complete or “perfect” information – in the past, present and future.” In simple term, a perfect market where a substitute for each product is available at a somewhat similar price. Now, when a product is not available in the market consumer apt for an alternate option, no matter the demand and brand value. In the tech world, those products are an offline only smartphone.
In a general scenario, where you’re sitting in your comfortable chair and decide to buy a new smartphone, you search for the top 10 budget smartphone and you have made your mind on one phone. As an average netizen, you’re constantly watching reviews, reading articles, tracking the sale and talking “Aaj sale hai.” I bet that didn’t work out for you and if it did, my God! You’re lucky.
But imagine not getting your desired smartphone on sale, you tried once, twice, thrice and now you’re frustrated. Now, you’re purchasing decision has changed, now you want anything that comes in that price segment. Any smartphone will do, just because you need one, just because a smartphone is a necessity for you today. And that is when you’ll click on ‘Add to cart’ on another brand, maybe you’ll go to the offline market and buy whatever the salesperson recommends. Yes! You’ll do that because I have done that. And you’ll keep reminding yourself that the only reason you bought that Samsung A series is because the M series wasn’t available.
Thank you, if you have any suggestion or question please do drop them in the comment section below. That was my time.
Cybersecurity solutions provides checkpoint on Wednesday disclosed that “Agent Smith” is a new variant of Mobile malware that pretty much resembles with malware campaign such as “gooligan”, “Hummingbad” and “CopyCat”. The Malware, ‘Agent Smith’ has infected around 25 millions of Android devices around the world, including 15 million mobile devices in India. The prime targets of this mobile malware are basically the Hindi, Arabic, Russian and Indonesian speaking users. So, the major devices that are victims of this malware are from countries like India, Pakistan and Bangladesh. “Agent Smith” has not only targeted the Asian countries but it has also infected devices in the UK, Australia and the US.
As per the reports, Agent Smith is disguised as a Google-related application that was originally downloaded from the most popular third-party app store i.e. 9 Apps. The Malware is capable enough to exploit known Android vulnerabilities and automatically replaces installed applications with the malicious version without the user’s knowledge. It attacks the user-installed applications silently, making it challenging for the common Android users to figure it out that what’s wrong with their Android Smartphone. Reports also says that the malware can be easily used for intrusive and harmful purposes such as banking credential theft and eavesdropping.
For all the Android users, the checkpoint has worked closely with Google at the time of publishing and has assured that there are no malicious apps on the Play store. The best protection against intrusive mobile malware attack like Agent Smith is to adopt a ‘Hygiene First’ approach which is basically the combination of advanced threat prevention and threat intelligence, to safeguard the digital devices.
Third party store often lacks the security measures, so the Android users should only download an app from Trusted applications to avoid the risk of infection.
Samsung’s upcoming smartphones, the Galaxy Note 10 and Galaxy Note 10+ is going to be launched on August 7. With the launch date coming close, the internet is flooded with multiple leaks and rumours of the smartphones. After the leaked screen cover rumour, headphone jack rumours and leaks about the punch hole on Note 10, we now have the access to the leaked official images of the Galaxy Note 10.
The images of the Galaxy Note 10 were posted on Twitter. According to the leaked information, the smartphone will be available in two colours: a black option and a new gradient finish for people who always want something out of the box.
The image clarifies each and every rumours spread to date. The smartphone offers a punch hole selfie camera, but unlike Galaxy S10, S10e and S10+, the brand chooses to set this punch hole selfie Camera in the middle. The image portrays the triple rear cameras on the Note 10, which again confirms the rumours we have been hearing about the smartphone. However, looking at the image it is clear that the company has either removed the Bixby button or the power button. More clarification regarding this will be only provided after the device is being launched.
Apart from Note 10, we also got a look at the official image of Note 10+. Note 10+ looks similar to Note 10, except it has an additional fourth 3D time of flight sensor at the back.
Well, the above mentioned leaked information gives a clear idea about the appearance and the design of both Note 10 and Note 10+. Both of these models will be launched on August 7 in New York. Stay tuned for more information!
Get a theatre-like feel at home from VAVA 4K ultra short throw laser projector. It gives you a stunning 4K image up to 150″ display with outstanding picture and sound quality. It can project a huge image from only 7.2 inches away. With an easy set-up and the sleek design,a person can the views without any blockage. VAVA has covered all the problems related to poor images, bulb burnout, expensive installation, or bulky size. So, just buy and enjoy.
How does it work?
VAVA 4K Projector is equipped with full 4K resolution having HDR 10 support and over 8 million enhanced pixels which will give an ultra clear and sharp image. It has DCI-P3 and Rec.2020 color gamut coverage that will give you a higher contrast along with fuller saturation.Advanced ALPD 3.0 technology, which is used in over 17,000 top movie theaters worldwide,is used in this projector which provides bright display,rich colors and vivid contrast. An innovative three-stage colour wheel technology is used to enhance the red light projection. Every VAVA 4K Projector is assembled with a built-in soundbar engineered by Harman Kardon to play ultra high-fidelity sound thereby making it the ultimate cinematic theater package.
Features
150” Display
HDR10
ALPD 3.0 technology
Ultra-Short Throw (7.2 inches for 100” screen)
3000:1 Contrast
6000 Lumens
Harman Kardon Sound (with dts-HD and Dolby Audio)
Easy Setup (no mounts needed)
Sleek Design
Do I need this?
If you’re a movie freak and face any hindrances in going to theaters, it’s a high time for you to bring theater to your home. VAVA 4K Projector has the lamp life of up to 25,000 hours which means you can watch up to 10,000 full length movies. For getting a proper and better image,you don’t need a pitch black room but a VAVA 4K Projector. With 6000 lumens from the light source, it can produce a bright image even with ambient lighting in the room. The projector has a built-in proximity detector that automatically dims the brightness for safety when people are nearby. It sports a smart eye protection by using light reflection to lower eye strain. Coupled with 3 HDMI ports, built in Wi-Fi capability and ethernet output, almost everything is provided to the projector for enhancing your entertainment.
Availibility
The VAVA 4K Projector is available for $2,549 USD under Indiegogo’s guaranteed delivery program. It is expected to be completely ready for delivery by August 2019.
Cryptocurrencies are one of the biggest opportunities for investor out there. Facebook recently announced two different coins The second one doesn’t get much attention because it was only for companies and rich people. The digital currency by Facebook called Libra Currency which is also called a stable coin will be available in the transactional form in WhatsApp, Instagram and Facebook.
What is Libra Currency?
https://youtu.be/MKkJ6UzAVLM
Libra is a global currency and financial infrastructure which means it is a digital asset built by Facebook and powered by a new Facebook created version of blockchain. It is just like PayPal, MoneyGram or western union without the annoyance of emails and higher fees.
Who is in charge of Libra Currency?
Libra is a stable coin which will be processed by the members of “Libra association” only via permission blockchain. Similar in purpose to USDT and Tether, as a centralised, permission fungible, non-mineable, not rare for the transactions between fiat and Libra and hopefully BTC. Libra will act as a separate company to Facebook and based in Geneva(Switzerland). Facebook stands to profit extremely in fees should Libra become successful crypto.
How will I get Libra?
Unlike other cryptocurrencies, Libra will be backed by real government-backed assets from central banks to make it stable. Facebook will let users simply buy the currency. It says Libra will be made available to messenger, Instagram and WhatsApp users, who can cash in their local currency to buy Libra. Libra currency units will be retired as they are redeemed for conventional currency.
Facebook will also carry out “airdrop” which means it will distribute a small amount of cryptocurrency token or coin for free to a large number of wallet addresses. It can be used as a standalone app for anybody who has a smartphone in this world.
Users can download a digital wallet named calibra, which is a digital wallet for Libra. It is a Facebook supplementary whose goals are to provide financial services that will let people access and participate in the Libra network.
Is it safe?
Libra is said to be a global currency that will allow users to make instant transactions through approved apps, supported by secure and stable open source “Libra blockchain” technology. Facebook is using the same verification and anti-fraud processes that banks and credit cards use. It has an automated system that will keep a check on the activities to protect and prevent any false behaviour.
Calibra is a trusted digital wallet which will not release any of your private data without your permission. Facebook states that it’ll have “live support” by which individuals can receive refunds if they lose their money through fraud and has a “bug bounty program” implemented by which users can get compensation for reporting bugs.
How will this make Facebook money?
Libra will be maintained through small but profitable cuts from every transaction on the blockchain. Facebook is not going to sell the user’s crypto data to ad companies to make money. Your financial data will be kept safe from the third party. Fin. For information on Libra click here.
LG, a South Korean multinational electronics company has recently launched “AI ThinQ TVs” with built in Amazon Alexa, Google Assistant and Apple Airplay 2 support.
AI ThinQ TVs are powered by Alpha 9 generation 2 processor and Deep Learning technologies such as HDR 10 pro, HLG Pro HDR, Technicolor and Dolby Atmos technologies. The company claims that it is the only brand to provide support for AI platforms without the need of extra hardware in it’s TV.
LG AI ThinQ TVs offers an interactive experience by employing Natural Processing Learning (NLP) to deliver intelligent voice actuated control. With the built in Amazon Alexa, Google Assistant and Apple Airplay 2, users can select their favourite program, ask questions, and control compatible smart devices with the help of assistant. These AI based technologies also allows the users to use intelligent voice to speak into LG magic Remote to search for shows and change TV settings.
LG include various TV models like SMART, LED, UHD, OLED AI ThinQ and Nano Cell TV series. However, UHD, OLED AI ThinQ and Nano Cell TV series are the only televisions that supports built in Alexa and Google Assistant.
Speaking about the various size ranges available and the price of various models, the AI ThinQ TVs size ranges from 32-inch to 77- inch and are priced in between Rs. 24,990 and Rs. 10,99,990. The OLED TVs are priced at the starting price of Rs. 2,09.990, while the cost of UHD series TV starts from Rs. 50,990 and the Nano Cell TVs can be purchased at the price of Rs. 32,990.
ASUS is again in news, the brand has launched an all-new range of ROG Gaming laptop in India. The company is looking forward to revolutionizing the entire gaming industry with the new Ultra-Slim gaming laptop, intel Core i9 and Nvidia RTX graphics card. These beauties will be available in the online market as well official store soon.
ROG Laptops
The ROG G703GXR : 3,99,990 INR
The ROG Zephyrus S : 2,39,990 INR
The ROG Zephyrus M : 1,49,990 INR
The ROG Strix SCAR III : 1,39,990 INR
The ROG Strix Hero III : 1,39,990 INR
The ROG Strix G : 59,990 INR
ROG Desktop
ROG HURACANG21CX : starts from 1,99,990 INR
ROG Strix GL12CX : starts from 1,49,990 INR
ROG Strix GL10CS: starts from 61,990 INR
The ROG Strix G 531 & G 731
The ROG Strix G comes with an incredible design and colour, it’s a power pack laptop for budget gamers. The laptop comes with the NVIDIA GeForce GTX1650 GDDR5 4GB graphics and 9th generation Intel core i5 & i7 processor and up to 32GB of DDR4 RAM 2666MHz.
Both the model comes with 15.6 and 17.3-inch vIPS-level FHD 120Hz/60Hz display. In the audio section, it also has smart AMP technology. The Nvidia G-Sync allows smooth gameplay even on ultra-graphics settings. In the connectivity section the device comes with, 3 USB 3.1 Type-A ports, Gigabit WIFI 2×2 8.2.11ac, Bluetooth 5.0 and HDMI 2.0b port.
The ROG Strix Scar III
The ROG Strix is an amazing device, although it’s an essential upgrade from Strix G it does deliver promising performance. As far as we know, the laptop comes with an Intel Core i7 9750H processor and has an optional Core i9 9880H, which is backed by an NVIDIA GeForce RTX (2060,2070, GTX 1660Ti). The laptop features up to 32 GB of DDR4 RAM.
The device comes with 1TB NVMe PCIe storage and 15.60-inch display option ranging from 144Hz to 240Hz. It has RGB backlit keyboard, anti-ghosting and Smart AMP technology. In the connectivity section it offers 3x USB 3.1 Type-A, 1xUSB 3.1 Type-C, 1xHDMI 2.0, Bluetooth 5.0, 2×2 WiFi 802.11ac.
The ROG Zephyrus M GU502
The ROG Zephyrus M is a laptop designed keeping in mind two things; portability and power. This ultra slim gaming laptop comes with NVIDIA GTX 1660Ti @ 2100MHz. It has a 144Hz display with a 3ms response time and realism colour display with PANTONE validated colour.
So far the device comes with intel core i7 9750H, up to 32 GB DDR4 2666 MHz RAM, m.2 NVMe PCIe 3.0 512GB SSD with RAID 0 Support. The device also has Backlit Chiclet keyboard, N-key rollover, RGB lighting, Aura Sync, Smart AMP technology and HiFi Saber DAC. Although, in the connectivity section they have same configuration but the Zephyrus M also adds RJ45 Gigabit Ethernet. The Zephyrus M also has a unique Kensington Lock.
The ROG Zephyrus S GX531GWR
The world’s slimmest gaming laptop, that’s not a tag line it’s in fact true. The Asus Zephyrus S just 15.35~16.15mm thin and features Nvidia Geforce RTX 2070 Max Q graphics. The device only weights 2.1KG and features a powerful intel core i7 9750H processor, 8GB on board 2666MHz DDR4 RAM and 1 TB of NVMe PCIe 3.0 Storage option.
The device also has an intelligent cooling AAS system, Anti-dust system. It also has a 15.6 inch FHD 240Hz PANTONE validated display. In the audio section it has ASUS Sonic Studio, Nahimic and Smart AMP technology. The device also comes with the unique Kensington lock.
The ROG Zephyrus S GX701
The Zephyrus S GX701 offers a lot of computing power with Up to 9th Gen Intel® Core™ i7 processors and NVIDIA GeForce RTX 2080 GPU (Max-Q). The new 17” panel is not only great for gaming with a 144Hz 3ms response time display, but it is also gives content creators accurate, Pantone® Validated colors with factory calibration and ProArt™ TruColor Technology. All this is packed in thin bezel design offering an 81% screen to body ratio. The laptop is powered by ROG Active Aerodynamic System (AAS) that expands to help Zephyrus S sustain top performance for gaming and other heavy loads. Per-key RGB Lighting and Aura Sync extends the best of comfort to gamers and customizable RGB backlighting per key.
Infinix has finally launched a new smartphone, the Infinix Hot 7. The company has been expanding its smartphone lineup in the country. The Hot 7 comes at a cheaper price than the Hot 7 Pro launched recently.
Infinix Hot 7 will be sold in only one storage variant having 4 GB of RAM and 64 GB of internal storage that can be expanded up to 256 GB via micro SD card. There are three colour options available- Midnight Blue, Aqua Blue and Mocha Brown. This smartphone supports features like fingerprint sensor and face unlock feature.
Infinix Hot 7 comes with a display of 6.19 HD +LCD screen and is equipped with different user friendly modes such as Read and Eye Care modes to put less strain on user’s eye. It runs on an Android 9.0 Pie and is powered by a 2.39 GHz octa core MediaTek Helio P25 SoC processor. It is backed-up by a 4000 mAh of battery and sports a dual camera set up at the back that includes a 13 MP primary sensor along with a 2 MP of secondary sensor. The rear camera offers features like PDAF, dual LED flash, AI portrait, AI HDR, night, sports, Blues Sky and Text. It also features a dual selfie camera, featuring LED flash Support and AI beauty modes. The dual selfie camera includes a 18 MP primary sensor and 2MP secondary sensor.
The Infinix Hot 7 has been priced at Rs. 7,999 and will be available for purchase from July 15 on Flipkart.
Sony, the Japanese multinational conglomerate cooperation has recently launched Sony RXO II compact camera in India. Sony RXO II is the new and latest addition to Sony’s compact camera series.
There is no doubt that Sony RXO II is as innovative as other cameras in the compact camera series. The latest camera from Sony comes stuffed with amazing features. Sony RXO II features a robust display with a tiltable screen. It is resistant to water, shock and dirt. It offers a 1.0 type stacked 15.3 megapixel Exmor RS CMOS sensor along with Bionz X image processing engine that features better colour production.
Sony RXO II compact camera is fit for taking selfies as it comes with a Zeiss Tessar T 24mm F4.0 wide-angle lens which has a short minimum focus distance of 20cm. The device is capable enough to shoot videos at up to 4K 30fps and it comes with 150 sensitive range of ISO 80 to ISO 12800. It supports the Super slow motion at up to 100fps. Not only this, but the camera also offers built-in Wi-Fi and thus, Sony allows users to wirelessly control five such cameras via Imaging Edge Mobile App.
The Sony RXO II compact camera comes with a price tag of Rs 57,990/- and will be available from Sony Centre, Alpha flagship store, Sony authorised dealers and other retail stores across the country from 15th of July.
The upcoming arrivals from the Chinese smartphone manufacturer, Xiaomi has been in the talks lately. The devices Redmi K20 and Redmi K20 Pro are expected to launch on 17th July in India. Xiaomi today has announced that the smartphones will be available for pre-booking via an ‘Alpha Sale’.
The Alpha Sale for the devices will start on 12th July from 12 Noon on Mi.co and Flipkart. This sale will allow users to pre-book a unit by paying a nominal booking fee amount of Rs. 855. A coupon will be generated through the Alpha Sale that can be redeemed in the first sale of the device only. If the coupon is not redeemed in the first sale for the devices, the booking fee amount will be refunded back to the respective Mi.com account. On the other hand, Flipkart users will be able to use the coupon for other purchases worth Rs. 855. Basically, the Alpha Sale ensures that you will definitely be able to purchase the Redmi K20 or K20 Pro during the first sale.
There has been no news as to when the devices will go on sale in India. The company says that the date for the first sale event will be announced suring the launch event taking place on 17th July, 2019. Looking at the smartphones, the internal specifications of the devices looks good on the paper. The Redmi K20 Pro has flagship level specs with the powerful Snapdragon 855 SoC paired with up to 8 GB of RAM and 256 GB of internal storage. The Redmi K20, slightly lower version, features the Snapdragon 730 SoC. A limited Avengers edition of the Redmi K20 Pro might also be revealed at the event.
Oppo is gearing up for the launch of its next generation of K series smartphones in India. Amazon India recently posted a teaser of the upcoming device revealing the launch date as 19th July. The listing on Amazon does not reveal name of the device, but the 91% screen-to-body ratio makes us think the device will be the Oppo K3.
The all-new Oppo K3 will feature a 6.5 inch Full HD+ AMOLED edge-to-edge display having a screen resolution of 1080 x 2340 pixels. It also comes with a DC dimming feature and an aspect ratio of 19.5:9. The smartphone is powered by the powerful Snapdragon 710 SoC paired with up to 8 GB of RAM. It comes with a TUV Rheinland certification that helps in cutting blue light emission. The Oppo K3 will run on ColorOS 6.0 based on Android 9.0.
In the camera segment, the smartphone comes with a 16 MP pop up selfie camera. There is a dual camera setup at the back of the device with a 16 MP sensor and a 2 MP sensor. The connectivity options include 4G LTE, Wi-Fi, Bluetooth 5.0, A-GPS and dual-SIM slots. The device comes with a massive 3,765 mAh battery with support for VOOC 3.0 fast charging.
The device has launched in China, where the base variant having 6 GB RAM and 64 GB RAM has been priced at CNY 1,599 (approx. Rs. 16,000). The 6 GB + 128 GB variants has a price tag of CNY 1,899 (approx. Rs. 18,900) and the 8 GB + 256 GB variants costs CNY 2,299 (approx. Rs. 22,900).
We all are aware of the prototype of the folding phones from Samsung and Huawei. But, these are not the only companies shining while designing an innovative product. Sony is one of the Japanese multinational corporations that is apparently working on some flexible technology of its own.
The only difference is that this time it’s going to be a rollable phone rather than a foldable one. The patent application that was published last year also disclosed Sony’s interest in developing a “dual-sided transparent smartphone”, as well as a “foldable transparent smartphone”.
As per the latest news, the prototype for Sony’s folding/rollable smartphone features LG display with a roll-up screen. It sports a Snapdragon 855 chipset with a Qualcomm X50 modem for 5G connectivity along with a battery of 3,220 mAh and 10X zoom camera.
The latest prototype for Sony’s foldable/rollable smartphone features a “Nautilus Design” The rollable screen would be provided by LG. LG has already tested its ability to build displays that roll-up with its Signature OLED TV R television.
As per the rumours, the device based on this prototype will be launched either in December or early next year. With a lot of information available on the internet, it is pretty much clear that the prototype by Sony doesn’t resolve the issues faced by the prototypes of Samsung and Huawei. Also, there is no such news by the company regarding the price of the smartphone. But, with such specifications and technology used, we can expect that the price is going to be quite high.
Google, the company that needs no introduction for itself and its products, is finally going to come up with the next range of smartphones in the Pixel lineup. A design render of the next upcoming Pixel smartphone, being called as the Pixel 4 was leaked online.
Google soon after the leak, also confirmed the design of the new Pixel 4 smartphone. The next generation of Pixel phone is expected to have a telephoto lens on the back of the phone. We can expect the device to feature a dual camera setup at the back as well.
Credits: xda-developers.com
XDA-Developers dug into the recently leaked new Google Camera app. The new updated Google Camera app has been reported to get a lot of new feature updates for the upcoming devices. Within the code, people at XDA-Developers, found a code-name “sabre” for the Google’s Super Res Zoom, which internally further had reference to word “telephoto”. They also uncovered a list of camera sensors that the Google Camera app can choose from. The exciting part of this list of sensors is that it included “FRONT_IR” and “REAR_TELEPHOTO”.
The phone will sport a dual camera setup with one regular lens and one telephoto lens. Also, it is being expected that the telephoto lens will come with a 16 MP sensor. For the front facing camera, there will be support for “Face Authentication” as recently seen in the Android Q Beta version.
Are you missing out on your conversions and sales? Do you lack interaction with customers? You can bring great success to your business by adopting social media for brand marketing. Facebook, Instagram or Pinterest have allowed marketers to use social media platform as a means of doing business online.
Social media marketing is where all the marketers come together on social media platforms for the purpose of promoting their brand. The main reason why social media marketing is widely used is that there are approximately 2 million active followers on social media. An average user spends 2 hours and 22 minutes on social media platforms.
It means social media enables you to do business with a large number of people. Hence, it’s essential that you market your business through social media platforms. Here are 5 reasons which state the importance of social media to surge growth.
Rich Customer-Insights
Operating on social media means staying up to date with the latest trends and techniques. You’ll be able to witness the changing tastes of your customers quite often. It would give you an insight into what customers are looking for next.
Social media is like an open book; you can judge the behavior of your customers by viewing their likes, dislikes, and comments. Once you’re able to comprehend your customers, your brand would grow rapidly.
Take a look into what customers are talking about, what they are interested in, and most importantly, the trending ‘hashtags’ on social media platforms. You may remember how fidget spinners became so famous – every other brand introduced their own fidget spinners because they were able to look into the customer’s interest.
Social media is like an open book; you can judge the behavior of your customers by viewing their likes, dislikes, and comments. Once you’re able to comprehend your customers, your brand would grow rapidly.
Low Marketing Costs
Traditional forms of marketing – Billboards, posters, commercials, have always been very heavy on the pockets for businesses. Thus, it made it very difficult for small businesses to properly market their products.
Social media marketing won’t cost an arm to you. Signing up is free for all business – you can start with your own page or business profile without spending any bucks. You’ll only be charged when you will promote your products and services. Paid advertising on social media platforms is a lot cheaper compared to traditional marketing practices.
These statistics provide sufficient evidence about social media marketing being the ‘cheapest form of marketing’ in today’s world. Since all other forms of marketing, even radio marketing is expensive than social media marketing.
You can start with a small budget and see how things work for you. Low marketing costs can help you achieve a higher return on your investments along with some conversion rates which are crucial for growth.
Brand Awareness
It would be futile to start a business without making people aware of its existence. Brand awareness is essential for the growth and success of any business.
What could be a better option than social media to make people aware of your brand? All you need to do is create a business page and start working on your business operations. You can promote your posts, based on the ‘demographics’ of the audience you want to target. It would make your brand visible to them – creating brand awareness. It’s just like we come across new brands while scrolling through our social media accounts.
These statistics show that social media marketing helps in creating brand awareness. 72% of marketers have been successful in creating brand awareness through social media marketing.
Once people are aware of your online presence, it increases the chances of growth which can lead your business towards success.
Higher Conversions
Social media can be an optimal platform to boost conversion which helps the business grow. The key is to market your products to the right audience –set your demographics carefully while promoting your posts.
Once you’ve targeted the right audience, there are high chances that they would be willing to give a try to your brand. You need to provide people with what they are looking for – with some social evidence. For instance, if you’re offering fashion apparel, then upload pictures and videos of the trendiest fashion clothes. It builds trust and credibility amongst people. Hence, there are more willing to shop from your brand.
As shown above, Facebook and Instagram are the best social media platforms to increase conversion rates for business.
Statistics suggest that 30% of the small business owners were able to achieve higher conversion rates through social media marketing. You need to interact with your customers to boost your conversion rates.
5. Engagement with Customers
Social Media Marketing is a ‘two-way’ marketing process. It allows you to engage and interact with customers. Sometimes, small gestures also make a difference.
Engagement would be possible when you’re able to respond to your customers well – answering their queries, responding to their messages, and replying to their comments. You need to serve your customers through every possible way, whether you make an e-book or deliver podcasts or address their queries through infographics or chatbots. These are all personalized forms of interaction that develop the interest of the customers and through word of mouth, increase your customer base.
Here’s an example of how a well-established brand, ‘Sainsbury’, is engaging with customers by giving some humorous replies on Twitter. These are things which help a brand grow. With traditional means of marketing, this wasn’t possible. Social media marketing has made it possible to engage with customers and build trust. It is essential for the growth of your business.
Many marketers have labeled social media to be the ‘next big thing’. You can look into these 5 reasons to understand the importance of social media marketing to surge growth.
Infinix Mobile has been aggressive with its marketing strategies recently. There has been news of new phones by Infinix every month, providing the consumers with good specifications at reasonable rates.
Inifnix has been teasing a smartphone on social media platforms that comes with a tag line of “Thoda extra is never Thoda in our country India! If you agree, share your opinion in the comments section!” It is expected that the company is talking about the next smartphone in its Hot Series of phones. A listing on Flipkart reveals that the new Infinix smartphone will feature a powerful octa-core processor as well as dual front camera setup.
Infinix Phone will comes with dual Cameras
On the specification front, we are expecting the smartphone to be run by 4 GB of RAM and 64 GB of internal storage along with the octa-core processor. The smartphone will sport an IPD display panel featuring an iPhone X resembling notch design. In the camera department, there is a dual rear camera setup having a combination of 13 MP and 2 MP sensors. The front of the device also features a dual camera setup having 13 MP + 2 MP shooters for selfies and video calls.
The smartphone will most likely be priced under the 10K mark, in order to compete with other brands. The company will launch the device in the upcoming week and only then, we can have more clarity in the specification and pricing of the device.
This article is intended to help website design shops, traditional advertising agencies, and newer digital marketing agencies to stay up-to-date with the most recent SEO trends, to understand the impact of Google’s recent algorithm update, and provide specific instructions to implement these recommendations to improve your clients’ campaign results. Many SEO providers we speak to on a daily basis ask us for tips, tricks, and strategies that will save them time and provide superior results. After being asked for this information dozens of times, it finally dawned on us that we should write a post to encapsulate what we tell agency shop owners every day. This article will explain how to adapt to Google’s most recent algorithm updates and put you on a path to search engine domination. To do that, we need to understand the end goal of Google’s algorithm updates. But first, we need to understand searcher intent.
Understanding Searcher Intent Is Key
After each algorithm update, we are frequently barraged with phone calls asking us to explain the impact of the sudden change. Although each update is unique, they all help Google realize its ultimate goal, which is to provide high-quality search results so that users will continue to use their search engine for every search. For example, in 2019, there have been two core updates; the first core update was in March of 2019 and the second was in June. Both of those updates are further refinements of 2018’s “medic update.” The “medic” updated was given its name because it disproportionately affected sites in the medical space. In reality, this moniker was a bit of a misnomer as it affected all sites with low EAT scores (expertise, authority, and trust). Medical sites were disproportionately affected because many authors offering medical and health advice lack the expertise and authority to make those recommendations. As mentioned above, all of these updates are geared towards creating a better user experience for Google’s users.
It is critical to understand user intent when creating content for your website. The first step in understanding users is understanding how they get your website. The most common way for users to reach your website is still through keyboard searches. Users will typically type keywords to help them find products and services. It is important for you to understand which keywords users type in to find your clients. For example, if you have a med spa client in Los Angeles, typical search users would type it would be “med spa Los Angeles” or “Los Angeles med spa.” These kinds of searches are straightforward; they usually involve the city your searcher lives in and what kind of service they’re looking for. Searches for more complex products such as B2B software and other national clients typically involve more research on your part. We recommend using a cool web grader we found to aid you in your keyword research. All you need to do is find two or three competitors of that national client and enter them into the web graeder. The web grader will then display every keyword that your client ranks for. It’s a great tool and a great time saver. We highly recommend you use this web grader to save you time when conducting keyword research.
It is also important to optimize for voice search. The most important thing to understand about voice search is that the queries are usually more conversational in nature. In our med spa example above, if our searcher had been using voice search, they would say something more along the lines of “find a med spa near me” or “what med spas are open now?” To optimize for these phrases, we recommend you build an FAQ page, write blog posts that answer common questions, and work them into your service pages if appropriate. Now that we have an understanding of how to incorporate user intent into our content marketing, website marketing copy, and metadata, we will show you how to further improve results by making Google’s rank braid happy.
Understanding the Role of Artificial Intelligence
To better improve search results, Google introduced RankBrain in 2015. The goal of RankBrain is identical to Google’s constant algorithm updates, namely to provide users with great search results that help them find what they’re looking for and solve their problems. Although RankBrain’s goal is identical to Google’s algorithm updates, optimizing your website to take advantage of Google’s machine learning will require slightly different tactics. We recommend that you focus on four tactics that you can implement into your current marketing strategy for your clients today.
Link building: Google considers links as votes for your website. Many SEO companies focus exclusively on on-site content and technical SEO changes and ignore link building because it is extremely difficult to find high-quality links for their clients. The number one challenge when link building for agencies is finding the time to search for quality links. Most agencies are inexperienced at link building and don’t have the relationships, which combined, makes finding links for clients extremely inefficient. Our recommendation is that agencies work with a white label SEO partner who specializes in providing backlinks to their agency partners.
Content quality: We will go into more detail about how to generate quality content below. Suffice to say is important to create content that addresses the needs of your ideal customer.
Keyword research: You can still use the keyword research methodology we identified above; however, we do recommend you focus on medium-tail keywords. Medium-tail keywords are typically three- to four-word phrases. These longer keyword phrases tend to result in a higher conversion rate as they are more specific than shorter keyword phrases. We highly recommend you add these medium-tail keywords to your content.
Click-through rates: Before we discuss how to increase your click-through rate, let’s define what click-through rates measure: the percentage of searchers who click on your search result per number of impressions. When users type in a keyword and are presented with 10 options in Google search results, they typically select one of those search results and click on it. Users will typically click on the search result that they believe will help them solve their problems. The best way to improve your click-through rate without improving your rankings in Google is to improve your description tag. The description tag is typically found in the descriptive text below the hyperlink in your search result. Check out our screenshot below to see an example of a description tag. Follow these four steps to creating a dynamite description tag:
Keep your description tag at or below 155 characters
Be sure your description tag contains some of your keywords
Include a clear call to action
Offer a concise description of your client’s service offerings and or product selection
Create Long-Form Content
Many agency owners we talked to write blog posts that are below 500 words in length. If you are still doing this, we ask you to consider making your typical blog post four to five times that length. Overwhelming research shows that it takes 2,000 to 2,500 words of content to appear on page one of Google’s search results.
Google really likes extensive content for a number of reasons. The most obvious is that it allows you to cover a topic in a very thorough fashion. When writing a long-form blog post, take the opportunity to go into detail. Readers love step-by-step instructions that explain very closely how to solve problems they’re facing. Your clients will love this content as they will be viewed as a thought leader in their space, it will increase the time on page for each of their blog posts, and it will help them speak to their ideal customer in a very authentic way. Because these blog posts are truly helpful and useful, long-form blog posts have the added benefit of turning readers into customers.
Thank you for taking the time to improve your SEO skills; your clients will greatly appreciate the effort you made today to improve their campaigns. Go forth and use this knowledge to help you get new page one ranking for a client’s site, which will lead to longer retention for you and your team. We wish you the best, and if you have any comment please leave them below.
BIO
Adam Stetzer holds a Ph.D. in Industrial and Organizational Psychology and has published on the topics of Internet marketing, absenteeism, employee and customer satisfaction, productivity and safety, and culture. He has founded several technology firms and is currently CEO at HubShout, a white label SEO reseller firm. In his 25 year career, he has worked with companies such as General Electric, Coca Cola, Pepsi Cola, Verizon, AT&T, Ford, LendingTree, American Express and ChevronTexaco. Adam has advised over 1,000 small business owners and blogs frequently.
See, I’m not against their profit and loss statement. What I’m against is how you’re projecting these profits. Example gratia, On March 13th 2019, the Xiaomi Redmi Note 7 Pro went on sale at 12:00 PM GMT+5:30, at 12:00:30 PM it went out of stock. The device sold out in less than a minute. After a month, 
There has been no news as to when the devices will go on sale in India. The company says that the date for the first sale event will be announced suring the launch event taking place on 17th July, 2019. Looking at the smartphones, the internal specifications of the devices looks good on the paper. The Redmi K20 Pro has flagship level specs with the powerful Snapdragon 855 SoC paired with up to 8 GB of RAM and 256 GB of internal storage. The Redmi K20, slightly lower version, features the Snapdragon 730 SoC. A limited Avengers edition of the Redmi K20 Pro might also be revealed at the event.
