As per the news by Russian cyber-security Kaspersky on Monday, soon after the abolition of Article 370 and 35A by Indian Government, India has come under the threat of cyber attacks and the country needs to be more careful with respect to the security of websites and critical infrastructure.

Some of the websites are already hacked! On Sunday, the official website of the Bihar Education Department was hacked by Turkish hacker and he posted a message praising Pakistan and Islam. The message was – “We Love Pakistan”. Somehow the hacked portal was restored but chances are that such cyber-attacks can occur again and on large scale. Mr. Saurabh Sharma, the Senior Security Researcher, Global Research and Analysis Team (GReAT) APAC, Kaspersky, told IANS that INDIA is ranked 7th under the title of most cyber- the attacked country in the world. He also informed that for now, it is difficult to understand whether attacks are state-sponsored attacks or not.

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As per the data are given to the Parliament by the Indian Computer Emergency Response Team (CERT-In), over 24 websites of central ministries, departments, and state governments were hacked till May. To this, the IT Minister, Mr. Ravi Shankar Prasad said in a written reply in the Lok Sabha that cyber threat attempts have been made from to launch cyber-attacks on Indian cyberspace. He also added that these attacks were seen to be originating from countries like China and Pakistan.

As for now, our country is under the major threat of cyber-attacks and we need to be careful when it comes to the security of India’s website and critical infrastructure. The Kaspersky executive also said that India needs to be careful especially when there are cyber-attackers that are ready to exploit our vulnerabilities in the name of cyberwar between countries.

Cure. Fit is a Bengaluru-based fitness and wellness tech start-up.  For now, the start-up had to pause on its latest product launch named as Gym. Fit. The order came as a temporary instruction for Bengaluru-based gym booking marketplace BookYourGame by Bengaluru City Civil Court.

The Bengaluru City Civil court, on August 7 has inhibited Cure. Fit start-up company to launch, promote or sell any product or service which uses the name like ‘Gym. Fit, CultX, and Sports.fit’, in any manner until the next hearing which is scheduled on September 11, 2019.

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BookYourGame (BYG) claimed in its petition that Cure.fit made an offer to acquire BYG for about INR 5 Cr in the month of June. However, after placing the offer and once the exchange of crucial data and intellectual property was done, Cure.fit disclaimed the offer made to BYG. The petition also says that employees of BYG began to be inducted as an employee of Cure.fit. In the start, the employees were welcomed and greeted but slowly in order to show loyalty to Cure.fit. BYG and its employees obeyed the instructions of Cure.fit and they begin to share confidential information.

Basically, Cure.fit uses an online and offline medium to offer:

1. physical fitness (Cult.Fit)
2. mental fitness (Mind.Fit)
3. nutrition (Eat.Fit)

All these offers by Cure. Fit is under the primary vertical named as care vertical (Care.Fit). The company ensures that the bookings for these training through a smartphone application where users can sign up for new classes or sessions.  The company was now all set to launch a national gym subscription called Gym. Fit, which bundles up all the gyms across the city. But because of the allegations by BYG all the launch and marketing under the name ‘Gym. Fit, CultX, and Sports.fit’ has been paused. Cure. Fit also reverted back to the allegations and said that the transaction never proceeded to definitive closure and neither the formal on-boarding of the BYG employees took place. The start-up also added that a fair breakaway fee was also offered to BYG and that Gym. Fit is the Cure.fit’s own internal initiative that has nothing to do with BYG. The company said that because of some potential legal and compliance issues in BYG’s operations the company called off the proposed deal with BYG.

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However, the case between Cure.fit and BookYourGame sounds similar to the case of OYO and Zo Rooms (Zostel) in 2016.  Even today no decision has been taken by the court when we consider the case of OYO and Zo Rooms (Zostel). Let us see how long the battle between CureFit will and BookYourGame last.

A Beijing based electric scooter manufacturer named Segway-Ninebot Group which is one of the largest suppliers for scooter-sharing companies such as Bird and Lime. has revealed the recent scooter that they have been working on. On Friday the company unveiled information regarding a scooter that can return itself to the charging stations without the driver. The scooter is named as KickScooter T60.

At a Segway-Ninebot product launch event in Beijing on 16th of August, Ninebot president Wang Ye unveils semi-autonomous scooter KickScooter T60 that can return itself to charging stations without a driver. The company also said that Uber and Lyft services are expanding into scooter sharing and will be available among the customers in the form of new semi-autonomous vehicles. These vehicles are expected to hit roads early next year. Adding up to this, Ninebot chairman, Gao Lufeng said that these autonomous scooters will be AI-driven and will be controlled remotely from the cloud and this could eventually improve the economics of the scooter-sharing.  The chairman also said that the pain point or the major difficulty faced by the scooter operator is to maintain the scooters at a lower cost as for now the operators of the scooter sharing fleets have to collect the machines manually for recharging. With the arrival of semi-autonomous vehicles, the scooter operators work will become less hectic.

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As per the information available, the new scooter will be priced at close to 10,000 yuan ($1,420), more than the company’s traditional scooters, which it sells to scooter companies for $100-$300. The new vehicle will start road testing next month and will be commercially launched in the first quarter of 2020.

Gao Lufeng, Ninebot chairman and chief executive said that according to him semi-autonomous scooters will replace bicycles as the prime solution for micro-mobility. Apart from semi-autonomous vehicles, the company has also launched two robots. One for outdoor delivery and the other one for indoor services.

Decades ago, Pan Jian-Wei, a Chinese physicist returned home from Europe to help the researchers to research some of the most important and amazing technologies of the 21st century. This summer at a conference in Shanghai, Pan Jian-Wei and his team introduced some of their work which they have been describing as “REVOLUTION”

Pan Jian-Wei and his team mainly talked about:

1. The hacking – resistant communication network they are building across China.
2. The sensors they are designing. These sensors can see through the smog.
3. The prototype of a computer that will be capable enough to smash the computational power of any existing machine.

All the recent technologies under “Revolution” is based on Quantum technology. Quantum technology is an emerging field of creating practical applications that could transform information processing and configure big economic and national -security advantages to all the countries that dominate the technologies.

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Many different countries are supporting China for all the research. Beijing is investing billions into research and development and hence providing an opportunity to all the Chinese scientists to return home from western labs and work on all the innovative research that their county is planning on.

China’s drive has demanded more funds from the United States for Research and development to support China’s quantum Ambition. This call from china has triggered the concerns in the Trump administration that any sort of scientific collaboration with China may help in promoting people’s liberation army and hurting US interests.

Last year as per the market research firm Patinformatics, china had nearly twice as many patent filings as the United States for quantum technology. Pan, often known as “Father of Quantum”, by Chinese media is 49 years old and is working with 139 researchers in order to help oversees china’s program from his labs at the University of Science and Technology of China (USTC), in Shanghai and Hefei. Pan was appreciated for his efforts in 2017 via journal named Nature that addressed him among the “Top 10 people who mattered this year.” Not only this much Chinese President Mr. Xi Jinping often visits Pan’s lab as he has a very keen interest in Pan’s work. Pan is also working on setting a new national lab for quantum research in Anhui province.

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At the event in Shanghai, Pan explained the difference between the quantum particle and the bits that are used in today’s technology through numerous examples. He gave detailed information on how china is harnessing quantum bits or qubits to safeguard its communication from hacking. He along with his team is planning to launch a constellation of satellites and a nationwide fiber-optic network that use qubits to securely transmit information. On this, some of the western scientists say that the complete network can complicate US efforts to eavesdrop on China’s government or military communications.

Most of the Chinese researches who spoke at the event have spent years of studying overseas and the slide deck prepared by them was full of humorous references to western pop culture and events. These researchers have done their PhDs from universities such as Stanford and Cambridge. Most of the technologies they all are working can be used in both the commercial and defense departments.

Where on one hand few of the scientists kept their point regarding the quantum tech issues, Pan said that he has strongly believed that collaboration would only bring rewards and achievements in quantum science. For now, China is focusing on building a quantum computer. A fully functional quantum computer that has the ability to be transformative and is capable for greater calculation power that could identify new chemical compounds to treat intractable diseases and eliminate traffic snarls by predicting and managing the flow of vehicles. The only concern is that the machine can then eventually crack all the existing forms of encryption which in return is a cause of major worry for militaries, governments, and businesses that handle sensitive data.

The Chinese researchers have so far reported that they have a 12- quantum bit processor that uses superconducting technologies which are similar to Google’s and IBM’s. Lu Chaoyang, a young physicist said that the idea of developing a quantum computer came 40 years back and there is still a long way to go in order to design and develop a fully functional quantum computer. In the end, Lu quoted a line of “Harry Potter” author J.K. Rowling, who spoke that “It’s important we set achievable goals for experiments so we can continuously progress.”

Becoming a parent means so much in the life of every person. However, it makes great changes. Everything alters the pace of your life, priorities, even your career plan. Before having a baby you may see your career path in one way, but when you’re a parent your views might become the opposite.

Maternity leave can be short or long but it certainly causes some changes in your career. It’s not bad, it’s just a new page in your life. You’ll face challenges, of course. And the longer your leave is, the more efforts you’ll put to find a new, proper job.

Don’t panic! You need information, patience, and confidence. And you’ll overcome those difficulties!

Here is information to ease a job hunt after you leave.

Prepare yourself psychologically

When your maternity leave is coming to end and you have to decide on your career, you may feel baffled and unconfident. Try the tips listed below. They’ll help you to clear your head.

Reevaluate your priorities. It’s the very first thing you have to do. Consider if you are able to perform the same duties as you did before having a baby. Ask yourself the next questions:

• Can I work long hours? Or do I need flexibility?
• Is it better to work less and get a lower salary now?
• What do I think of childcare?
• Can I rely on a nanny (kindergarten, grandparents or whoever) and make my way up on the career ladder? Or would it be better to put my career off and look after my child on my own?
• Do I really want to do the same job? What about switching my career?

Ask as many questions as you can. Dig deep and give true answers. Perhaps, you’ll find new perspectives for yourself!

Support your self-confidence and professionalism. When you perform the duties at your work every day, the question of professional self-esteem doesn’t arise. But when you’re out of work for a long time, it becomes a problem. To avoid it, keep up with your colleagues, try to attend professional events, be aware of new trends, read materials related to your job. Yes, it’s really difficult when you have a baby on your hands 24/7! Ask your relatives or friends for help since it’s crucial not to get out of the game for you.

Looking for a new job

If you’ve decided to find new perspectives in your life and career, you need some guidance. Here are some tips for you.

Decide on the best shift for you. Before you apply for the job, consider job arrangements: part-time job, flexible hours, job-sharing, working from home, etc. Choose a suitable schedule for your needs.

Update your resume, cover letter, and references. Yes, you haven’t worked for a while, but you’re still a strong pro. If you gained new skills related to your job during maternity leave, do mention it in your resume. In a cover letter, you should describe your relevant skillset and briefly refer to the issue of your employment gap.

Update your social networks. Let your contacts know that you’re looking for a job and what role you’d like to pick up. To renew your LinkedIn page. What if somebody is looking for the person like you now?

Have somebody to take care of your child while you’ll be attending interviews. These people must be on hand so that you don’t delay meetings for the reason you can’t leave your baby. It’s a bad signal for a potential employer.

Find a dependable source where you can seek a job. For example, use a job site https://in.jobsora.com/, there you’ll find plenty of companies offering a job. It’s quite easy to get any kind of job there. Sign up to receive email alerts, and you’ll get interesting openings for you as soon as they appear.

Additional tips

• Do not agree to a low salary just because you were on maternity leave. You’ve got a gap in your employment, not in your qualification or skillset.
• Look for a company with family-friendly policies. Such policies may include the availability of affordable childcare; ability to breastfeed at work; flexible working time, etc.
• Choose such working terms so that you can keep life and work balance.

For sure, you will find a job! Just take enough time to get accustomed to a new way of life, review your priorities and be kind to yourself. If you’re calm and delighted with your life, it will have a good impact on your job search.

Google is one of the most popular search engines in the World Wide Web today. So, advertisers will do well to maximize their advertising strategy on the search engine giant.

With that said, below is some simple Google advertising strategy you can try that will give positive results for your business.

1. Stay local

Staying local is an excellent strategy, especially if you’re a business that has a physical, brick-and-mortar location. Being as specific without being too niche with your target audience makes it easier for you to lead people to convert and use your products or services.

Given the fact that the most common payment scheme for advertising through Google is the pay-per-click method, staying local will be cheaper for you as well.

According to Voy Media PPC company, geotargeting your audience will save you money because you don’t have to pay for the clicks of users who aren’t within the vicinity of your store’s location anyway.

2. Create a Landing Page

Your online landing page gives your potential customers a strong first impression of your business. Thus, you want to make sure all important and relevant information in their eyes are present or at the very least, easy to find.

Creating a great landing page involves a lot of factors so that you can increase your ranking on search engines like Google. One of the best ways to increase your site ranking in Google is by working on your loading speed.

To be able to track how fast your website loads, you can check it on Google Analytics.

3. Do a Keyword Research

Keyword research is a big part of search engine optimization.

Keywords are sort of what Google uses to identify the type of service or product that you’re offering. It uses keywords to also serve up your products or services to the people who are looking for them.

Finding the right keywords will help you attract the most productive attention you can get from users. You can try three things: bid on your brand as a keyword, your competitor’s brand, or no brand at all.

Brand

Bidding on your brand name can help you show your ads during the appropriate times when your brand is mentioned. This keyword bid is especially effective if it’s from positive reviews or mentions of your brand.

Of course, to be effective, you need to have light notoriety in some ways. If you don’t have that sort of traffic yet, then you might not get as much out of it.

Competitor

The opposite of bidding on your brand is bidding on keywords with your competition’s name on it.

This is a clever trick to get the audiences of your competition to see your brand. Bidding on competitor’s brand will help you gain access to their audience, and since you both provide somewhat of a similar service, the ad is relevant to their audience too.

Non-brand

Of course, you don’t have to strictly bid on brands. Most often, the keyword bids are on non-brand related keywords. Some examples would be the type of service or product that you provide or the industry that you’re in.

4. Categorize Your Ad by Device Type

Google Ads has a lot of targeting options for interested advertisers. One of the ways you can target your ads is through the type of device that they have.

Many online users browse through mobile devices so it is wise to cater to these types of users. Making your website mobile-friendly will definitely help you to target mobile-users better.

5. Use Behavioral Targeting

Another audience targeting option that will help you round out your target audience is behavioral targeting.

If you have a clear image of your target audience, then you should consider targeting ads to them based on their behavior.

No matter what site your ideal audience is in, as long as it fits the behavior of your target audience, then Google will advertise your business to them.

6. Leverage Ad Extensions

Ad extensions are additional features you can use on your Google ads.

If you’ve seen Google ads that feature how many stars they got from customer reviews, a link that allows you to call them, these are Ad Extensions.

Ad extensions are free, though you shouldn’t overuse them. Make sure your ad extensions fit your business.

7. Incorporate Voice and Visual Search

Although Google doesn’t have much yet in terms of advertising with voice and visual searches, it may be coming along soon.

Thus, you might want to find a way to incorporate or think about your future in Google advertising in terms of voice and visual searches.

Think about the visuals that you have in your ads and conceptualize how you can get more out of them. That way, you are prepared for the future of Google searches.

With these Google Advertising strategies, you are able to more efficiently use their advertising scheme to get business results. Make sure that you tweak and adjust based on the specifics of your business. Play around with it until you find the optimal settings for your business. Good luck!

Kerala has been affected severely because of heavy rainfall.  Kerala floods have caused huge damage in the southern state and the situation is becoming horrible with each passing day. In order to help people of Kerala, Bharti Airtel, Idea, BSNL and Reliance Jio has put forth their support to their subscribers in flood-hit areas.  These Telecom operating companies are offering voice calls, SMS message and data benefits to the flood-hit customers in Karnataka and Maharashtra.

BENEFITS BY AIRTEL:

1. The company is offering free talk time and SMS message.
2. The company is offering data benefits to the customers in the flood-hit zones.
3. Currently, we do not have any information regarding the value of talk time and data benefits offered.
4. The company has extended the validity of prepaid users and bill payments dates for all the prepaid users to August 16. 2019.
5. The company is also working to ensure proper network connectivity in the flood-hit zones.
6. Airtel has also set up toll-free helpline 1948 number to help in locating missing persons.

BENEFITS BY VODAFONE AND IDEA:

1. Both of these companies have offered a talk time credit of up to Rs 10 to its prepaid customers in Kerala.
2. Vodafone customers need to dial *130# from their registered number to get the talk time credit
3. Idea customers need to dial *150*150# their registered number to get the talk time credit
4. Both of these companies are auto crediting 1 GB of free data to their customers in Kerala.
5. Vodafone and Idea have also set up a 1948 helpline number for its users.

BENEFITS BY BSNL:

1. The company is offering free voice calls between the same network along with 20 minutes of talk time from BSNL to other mobile networks.
2. The company is providing additional support by offering SMS benefits and 1GB of data benefits in the flood-affected areas in Kerala, Karnataka, and Maharashtra

BENEFITS BY RELIANCE JIO:

1. Jio is offering 7 days of unlimited voice and data benefits for all its customers in the flood-hit regions.
2. For all the users in Kerala, the company has set up a 1948 helpline number.