If you’re part of a charity, one of your main forms of marketing is likely through social media. This makes sense, as these platforms are some of the cheapest and also have the potential to reach a large number of people.

However, despite being great, there are many other marketing channels that your charity or non-profit can benefit from.

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One of those channels is SMS or texting. There are many things that you can do with this channel. Here’s a look at some useful ideas.

Ask for donations 

When using SMS, you have direct access to your supporters and the followers of your charity. This makes it a great place to ask for donations, as it sends SMSs to people you would have had previous contact with, like through a booking form or previous donation.

This means that the people you message are more likely to be interested in donating. When using non-profit text messaging, you can make it where a receiver can make donations by just replying to the text. This makes it convenient and easy for them.

Inform people of events 

When people receive a text message, they’re more likely to open it than any other form of direct communication. This means that when you send information, there’s a high chance that people will see it.

This makes it the perfect channel to advertise and inform people of key events.

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When doing this, ensure you avoid spamming and limit how often you message people. People may start to block you or ignore your messaging as they find you annoying. Instead, limit your communication to no more than once a week and only send texts about your bigger events or events in the recipient’s local area.

Also, make sure to include an option for people to opt out of the SMS messages.

Follow up communication 

When navigating your website, many users may stop halfway through your donation journey, potentially logging off before donating. If you want to try and convert that user into a donor, and if they’ve entered their details into the website, you can send them a follow-up SMS to remind them to complete their donation.

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This is a great way to stop people from forgetting to finish a call to action, and can be useful in reminding people to finish the donation process.

You can also do this for other functions, such as signing up for a newsletter.

Conclusion 

There are various ways that an individual can market their non-profit. Although social media remains supreme, there are various other channels that you can try which will likely be successful.

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One of the most underutilized yet also the one with the most potential is SMS marketing. With this method, you can communicate directly with valuable people who have engaged with your non-profit before and easily get them to donate to you or finish off what they started on your website. You can also send important information to potentially boost attendance at your events.

Business and loans often go together regardless of industry and business size. With so many business loans available out there, it can be daunting for small and medium enterprises to choose the best one. If you’re a newbie to a business loan, this article can help you by showing you the pitfalls you need to avoid when taking out a business loan.

Late borrowing

It’s tempting to finance business expansion from just your cash flow. However, paying for investments using your own money can add undue financial pressure on your growing business. You may be forced to borrow money quickly from a position of weakness.

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Urgency may indicate to a banker that you have poor business planning, which makes access to financing more difficult.

The solution is to create cash flow projections for the upcoming year that account for month-to-month inflows and outflows and extraordinary items like planned investments. Next, visit your business loan banker and discuss plans and financing needs so you can line up funding before requiring it.

Borrowing a minuscule amount

While being careful about how much debt you take on is good, low-balling how much project costs can leave your business facing a serious cash crunch if unexpected expenses arise.

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The solution is to develop a cash flow forecast for projects, including optimistic and pessimistic scenarios. Next, borrow enough money to ensure that the project is covered, including unforeseen contingencies and the required working capital to complete your projects.

Focusing on the interest rate

Your business loan interest rate is important, but it’s not the whole story. Many other factors are crucial, including the following.

• The loan term your lender is willing to offer
• The percentage of the cost of your asset the lender can finance
• The lender’s repayment flexibility includes options to pay on a seasonal basis or pay only interest for certain periods.
• The guarantees being asked in the case of default

There are many items in a loan agreement, so consider. Some entrepreneurs will skim over the terms and conditions, believing they’re just legal jargon or basic terms. Terms and conditions differ from one lender to another.

The solution is to shop around among top financial institutions for the most appropriate business loan package, keeping in mind the importance of both the interest rate and the terms.

Paying loan too quickly

Many business owners prefer to pay their loans as quickly as possible to avoid interest and be debt-free. It’s vital to reduce debt but spending too fast can cost your business. That’s because you may end up leaving yourself short of cash. Or the additional money you’re devoting to debt reduction could’ve been spent on profitable growth projects.

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The solution is to compare your projected return on investment (ROI) to the amount of interest you’re saving by paying down the loan faster than originally discussed. If you acquire more profit, you can try investing the money in other business facets. Doing these can slow down your repayment pace.

There you have it. Remember, debt is a reality for all businesses and must not be treated as evil. Your responsibility is to pay on time and use your funds wisely. Choose the right banking partner to get your business loan from, and you’re halfway there.

Data quality is essential for any business. After all, without accurate data, it would be impossible to make sound decisions or understand your customers and their needs. As your company grows, you will need to implement processes and tools to ensure that your data remains accurate and reliable. Here are five ways to do just that:

Utilize data quality assessment tools

Many data quality assessment tools are available, such as Data Quality Solutions or Trillium Software. These tools can help you identify and correct errors in your data.

Data visualization programs, such as Databand’s proactive data observability platform, can help you keep track of your data as it changes over time. This is important for ensuring that your data remains accurate and consistent.

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Data observability platforms help you monitor and ensure data quality as you scale by identifying and tracking changes in your data. They do this by comparing new data against past data sets, allowing you to track how your data changes over time. This can help identify and correct any errors that may have been introduced as your data set grows.

Designate a data quality team

As your company grows, you will need to designate a team of individuals responsible for monitoring and ensuring data quality. This team should be composed of individuals from various departments, such as IT, marketing, and sales.

This team could be responsible for developing standards for data quality, identifying and resolving data issues, and maintaining data governance processes. By having a dedicated team specifically tasked with ensuring data quality, you can be sure that this important goal is always being met.

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It is essential to ensure that all employees understand the importance of data quality and how to maintain it. This can be done through training and education programs. By ensuring that your employees know the importance of data quality, you can help prevent errors and improve the overall quality of your data.

Implement data governance

Data governance is the process of defining standards for managing data. This includes setting rules for how data should be collected, stored, and accessed. By implementing data governance, you can ensure that your data is consistently accurate and reliable.

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Data governance can be a complex process, so it is vital to seek out expert help when setting up your data governance program. There are several software platforms, such as Talend Data Governance Center, that can help you with this.

Establish data quality KPIs

Key performance indicators (KPIs) are a valuable way to measure and track the success of your data quality initiatives. Some examples of data quality KPIs include error rates, customer satisfaction scores, and the number of returned products.

Establishing KPIs allows you to track your progress and identify areas where your data quality needs improvement. This is a crucial step in assuring that your data remains correct and dependable as you expand.

Regularly review and update 

As your company grows, it is essential to implement processes and tools to ensure that your data remains accurate and reliable. These five ways are a great place to start securing your data quality as you scale.

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However, it is important to remember that these are just a starting point and that you should regularly review and update your processes to make sure that your data quality remains high. To simplify your job, you can always use tools like Databand’s proactive data observability platform to help you keep track of everything.

Conclusion 

By following these tips, you can be sure that your data quality will remain top-notch as you scale. Implementing these processes may seem daunting initially, but the payoff is well worth it. After all, accurate and reliable data is essential for any business.

You’ve spent your fair share of time working on your programming skills. You have the basics of all core programming languages, frameworks, and libraries covered. You’ve already experienced the high of writing short programs that run as intended.

But you must also realize that’s not everything. After all, most problems that novice developers face aren’t related to the raw tech skills themselves. You’ll figure out which variable type or framework to choose quickly in this or that case.

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What you will probably struggle more with are the following eight problems. So, study them well – and take your time learning to counter and avoid them.

But don’t set unrealistic expectations for yourself: that’ll take time. So, find a way to make it. Start asking yourself questions like “Should I hire someone to do my homework for me on Essaypro?” right now. That is if you’re serious about becoming a full-fledged app developer, of course.

Debugging the Code

All programmers, from juniors to seniors, have been there. You write a perfect software module (or so you think). But when you try to launch it, it throws errors in your face – and you have no idea why.

Or, it might be even worse. The module seems to work great – until you get a long list of bugs that need to be fixed from the QA.

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What do you do? Well, here are four debugging steps you need to ace to deal with bugs as easily as possible:

• Pay attention to error messages and list what may have caused them;
• Google those error messages if you don’t know what they mean – and their solutions;
• Explain the logic of your program or module to a person or an object – flaws in it will become more obvious this way;
• Pinpoint the scope of the problem and where the error may have been generated.

Estimating How Much Time a Task Requires

You must’ve already been through this. You have a task that should be easy even for a beginner developer, and you think you’ll be done with it within two hours. Instead, you spend twice as long on it. Frustrating, isn’t it?

As long as you’re a beginner, this will happen. You can’t avoid it. (Some might argue that it doesn’t get any better when you become an experienced developer, either.)

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What you can do about it is change your time management habits. When you need to estimate how long this task will take you, multiply that initial estimate by at least 1.5x. If you’ve never done it before, don’t hesitate to go even further and use the 2x multiplier.

Working with Someone Else’s Code

When you score a junior position at a development company, you won’t be writing many new code at the beginning. Instead, you’ll have to work with the legacy codebase: make changes to it, maintain it, debug it, etc.

That can be intimidating, understandably. And the larger the project is, the more overwhelming it becomes.

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Good news! Working with legacy codebases is a skill that relies heavily on your code reading abilities. To develop those, you just need to expose yourself to others’ software. You can do it by looking at open-source projects on GitHub, for example.

Writing Clean Code

One day, your code will be the legacy one for other developers. How readable it will be for them depends on you and your habits. Those habits should all come down to one general rule: writing clean code.

But what does that mean, exactly? Here are five good practices that should become your second nature:

• Using proper indentation;
• Breaking down your code into lines, functions, and files;
• Naming your variables and functions in a way that makes their purpose clear;
• Using proper capitalization in function and variable names;
• Leaving enough comments to explain your logic.

Planning Your Code Before You Start Typing

If you have an idea for an app and you want to develop it from scratch solo, you need a plan. But that’s (somewhat) obvious – it’s such a massive task that you can’t jump right into it without mapping out the codebase first.

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What might be less obvious is that you should plan your code even if you write a simple module. Yes, even if you have your specifications and they’re 100% clear.

Here’s what you should know about the program before you start typing:

• Technologies you’ll use (programming languages, frameworks, libraries, APIs);
• User stories you have to implement;
• Various use cases that can be visualized as an activity diagram;
• Mockups that show what the interface should look like;
• Database schema and data structure;
• The high-level architecture of the program and how it is or will be implemented.

Making Your Code Secure

It’s not just the cybersecurity specialists’ job to ensure the app’s security. It’s your responsibility as a developer, too.

If you don’t pay attention to your code’s security, you may leave tons of vulnerabilities for hackers to find and exploit. That may result in ransomware attacks, data theft, and more.

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But how do you ensure that doesn’t happen? Well, the precise and detailed answer depends on the technologies you use. That said, there are five general tips that all developers can and should follow:

• Always use the latest version of your development tools;
• Know the common vulnerabilities in the technologies you use;
• Encrypt data in transit and encode data before using it;
• Set up logging and intrusion detection;
• Don’t neglect running security tests.

Avoiding Unnecessary Complexity

To get the same result, you have almost limitless options regarding the scope of the code. You can get it done in two lines – or twenty. But you probably don’t need to guess which option you should choose, right?

The key to writing as few lines as possible is the DRY principle. DRY stands for Don’t Repeat Yourself. In practice, writing DRY code means:

• Recognize when you repeat yourself: that is, you manually type the same operation times and times again;
• Create a function that performs the said operation;
• Call it whenever you need to run that operation.

Working with Requirements

Whether you plan to become a web developer or make mobile games, you’ll have to work with requirements if you want to do that for a living. It’s a challenge in and of itself: those requirements are made by people, so there’s always human error at play.

Sometimes, the requirements just aren’t clear. Or, you misinterpret them – and you end up developing something that’s far from what the client expected. Plus, in the world of software development, those requirements tend to change fast.

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So, how do you learn to work with requirements? One word: practice. Here are a couple of tips for you:

• If you start working with specifications in a professional setting, don’t hesitate to turn to your more experienced colleagues and ask questions;
• If you want to develop this skill before you land a job, find yourself an open-source project or volunteer your skills for a non-profit.

In Conclusion

If you’re a beginner App Developers, you’re bound to grapple with at least one of these eight problems at some point. But that’s nothing to be embarrassed about: it’s a natural part of the learning process.

Think about it this way. Even the best in the world of coding were beginners once. They had to spend hours debugging their code or learning to read someone else’s. But look at them now: they’re pros at what they do.

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You can go through the same journey and come out on top. All you need are these 3 P’s: patience, practise, and persistence!

We spend a lot of our time tapping keys on a keyboard these days but this is hardly a way to show your personality or add a personal touch when writing a message to someone.

In contrast, when you have one of the stylish range of Lamy fountain pens in your hand, for instance, you will instantly find that handwriting is an art that delivers many unique advantages and is still very relevant as a utility in a digital age.

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There are many functional and creative advantages to writing by hand. Here are some good reasons why handwriting remains very relevant today.

It is still an integral part of the educational system

Kids might have laptops in the classroom and use smartphones too, but it is worth remembering that handwriting is still a primary tool in the educational system.

Good handwriting skills are still highly prized and considered to be an asset. When you see handwritten work that is very neat and legible you can’t fail to be impressed.

A great way to achieve creative flow

It can often be hard to get the creative juices flowing when your hands are hovering over a keyboard and you are trying to think of how to write something creative and original.

When you put a pen in your hand and have a notepad at the ready, it can often be the case that you find it easier to write more creatively when the words are flowing from your pen onto the paper.

There are notable cognitive benefits to consider

It has been shown that handwriting has a positive impact when it comes to honing and reinforcing your language and reading skills.

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It seems that when you write by hand your brain has the right amount of time to be able to think about the spelling and structure of your words and sentences.

Handwriting can improve your memory too. These cognitive benefits are well worth hanging on to in a digital age.

An important cultural reference

If you think about the role that handwriting has played in history you can see why it is a skill that still retains a high level of cultural relevance and importance.

Your handwriting defines you and your cultural background. That is not something that you want to lose lightly.

Free yourself of restrictions

When you are brainstorming and searching for new ideas and inspiration it is really hard to think as freely when you are typing your ideas into a word document compared to writing down things as they come into your head onto paper.

A blank page doesn’t stay that way for long when you have a pen in your hand. That is not always the case when you are looking for inspiration in front of a keyboard.

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Handwriting has been a critical cornerstone of many civilizations. That still holds true today despite the alternative option of using a digital medium.

There are many compelling reasons why handwriting is still a uniquely important skill in a digital age.

In business, your reputation is everything. But if you’ve had your nose to the grindstone, you may not be doing enough to establish your reputation. Unfortunately, doing great, quality work isn’t enough to highlight your expertise. It takes a strategic, intentional approach to get ahead of the competition. Fortunately, one of the best ways to do this is also one of the most accessible. 

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The secret sauce to gaining a competitive advantage is content, which anyone can use. Content works when you’re a leader looking to establish your reputation or a marketing pro focused on improving market share. But knowing how to use content is often an overlooked component of the winning formula that content can provide. Before you start building out an editorial calendar, learn a few different ways you can use content to achieve your goals. 

1. Predict What Gets Your Target Audience to Buy

Data is a marketer’s best friend, and it’s especially important when developing your content strategy. It’s easy to cloud your judgment of what your audience cares about when you’re so close to the subject matter. Gain clarity by letting data be your guide. 

Identify your content wins by determining your predictive content ROI, an indicator of content that drives revenue. While creating useful and engaging content is great, the final result you’re aiming for is market share. Use this data to drive your content creation efforts, focusing on developing resources that help you reach your goals. 

To start, you’ll need to pull relevant data from trusted sources. Google Analytics is an excellent tool, but as with any data-collection effort, diversifying your sources can yield more accurate results. Third-party analytics software can help you focus on the factors that matter most. What gets page views and engagement is great, but if it doesn’t result in a sale, it’s less worthy of your time. 

For example, a resource download can be a better indicator of a live prospect than simple comments on a how-to piece. Identify what’s working now and the themes that run through each of those data points. When you do, you’ll begin to create a repeatable winning formula for future content.

2. Take Advantage of Content Gaps 

Thinking of what to write about can be overwhelming, but it doesn’t have to be. If your team isn’t accustomed to generating content, getting started can lead to creative paralysis. Jump-start your idea generation process by conducting a comparative analysis of your competitors, their content, and their services. 

Look at organic search data for keywords that bring up results from you and your competitors. See where you rank among their content and if there’s room for your expertise. If so, devise a strategy to fully fill this gap with content that provides insight from all angles. 

Say you’re a cybersecurity firm. You could discuss how companies can improve staff technology use policies to protect their networks. In this scenario, you’re connecting your expertise to real-world applications that require behavioral change, internal policies, and technical understanding. 

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If you work in a technical field, you’ll need to determine how your content can resonate with both leaders and peers. Use plain language and definitions where you can, but maintain the integrity of the topic and your expertise. Distribute your content to the right platforms and external sites, taking into consideration your audience’s existing knowledge and interest.  

3. Remember That Customer Experience Matters

Beyond creating content to further your business goals is the need to create content designed to help. In fact, that’s why user experience is one topic that headlines meetings at many forward-thinking organizations. Friction is uncomfortable. If you don’t provide helpful resources for a product that’s tough to use or difficult to understand, you’ll lose customers. 

Customer-centric organizations are constantly thinking about and improving their UX, and if you aren’t, now is the time to start. While back-end improvements are essential, using content to support customer needs is a deliverable that pays dividends. 

Long-form knowledge articles can establish expertise on a relevant topic or approach that correlates with your offering. Existing customers can benefit from an in-depth overview of how they can use your solution in the real world. Future customers can review your content library for support articles, discussions on new trends, and thought-provoking insights into your field. This publicly accessible library can establish your expertise while providing support where it’s needed. 

Track engagement data on owned channels and on external sites to see what pieces track back to yours. Review keyword clicks and searches to see where readers’ interest lies, which can help you develop more relevant content. Update your articles with new links, data, and findings so it’s always fresh. Provide a call to action that helps your reader learn more, get in contact with you, or provide feedback.

Moving Forward With Content Creation

The world of content creation is ever-changing, and as it morphs, so should your approach. Keep your finger on the pulse of industry trends and what’s resonating with your key audience. Make it a practice to do more than just track metrics. Review individual keywords, campaigns, and copy performance to influence each piece that follows. When you’re receptive to your target audience’s interests, you can deliver content that makes an impact across the board.