The world has endured pandemics akin to COVID-19 before — but there are some SEO tips which can never have such a well-informed consumer base. Unlike a century ago, when the Spanish Flu tore across the world, today’s consumers have immediate and constant access to all manner of news and information, ensuring that they understand exactly how the disease is progressing and how they can stay safe from its disastrous effects.

On one hand, this helps mitigate the harm of the virus, reducing infection and death rates considerably. On the other hand, it has severely impacted not just the healthcare system but the economy at large, revolutionizing how consumers behave, how businesses function and generally what the world looks like for the foreseeable future.

Also See: SEMrush Review 2020: 10x Your Traffic

Times are uncertain, but that doesn’t mean all business needs to grind to a halt. There are many business services that remain vital during times of turbulence — and SEO is one of the most important. If you are looking for some semblance of stability in this unstable time, read on for some SEO tips to see you through:

Watch Your Tone for SEO Tips

COVID-19 isn’t the only revolutionary event to strike in 2020. Following another slew of unjust and well-publicized police executions, much of the U.S. is also embroiled in a campaign for racial justice. The effects of this social movement are easy to identify: greater emphasis on inoffensive language and a movement toward recognizing and championing the efforts of People of Color. Many brands have succumbed to this social revolution, as hordes of consumers have rallied against racist brand messages, from the mascot of Aunt Jemima syrup to employment practices of Anthropologie.

Your business needs to be incredibly careful about its verbiage now and into the future, striving to be inclusive and compassionate or else risking extreme audience backlash. It might be wise to hire professional content creators to walk this tightrope for you, especially on particularly volatile social media sites like Twitter.

Optimize Your Meta Tags

The titles and descriptions on your content do much to influence web users to click on your link in search, but web users’ taste when it comes to titles and descriptions change over time. Especially in an era when it is difficult to predict user behaviour, it is wise to optimize your title and meta description tags rather frequently. For instance, a page with the title “How to Run an AdWords Campaign” could be updated to “How to run a Google Ads Campaign in 2020 and Beyond” to attract more attention. You can change your tags almost everywhere, on the content on your website, on PPC advertisements and more. If you aren’t certain how to manage your meta tags, you should take advantage of professional SEO services.

Refresh Your Content

If content titles and descriptions require your attention, your content itself probably needs an update, too. Content that has decayed significantly — meaning content that has seen a significant drop in traffic since its publishing — can be revitalized rather easily. Consider the following simple changes:

• Replace dead or outdated links with authoritative links
• Refresh statistics or data points with current data
• Replace old images with high-quality, trendy images
• Refresh advice and recommendations with more relevant advice
• Replace or remove obsolete keywords
• Add length to your content, making it between 1,000 and 2,000 words

Restructure Your Site

If you have the time and resources, it might be a good idea to alter the structure of your website to help both web users and search engine bots navigate with greater ease. One of the strongest content structures for any website in uncertain times is the pillar cluster, which places a high-value content asset at the centre and smaller pieces of related content surrounding it. Thus, when traffic inevitably flows to your most popular blog post, web visitors will be enticed to continue engaging with your brand thanks to similar content linked in the text. Of course, optimal website structure is highly dependent on your business model, so you might want to consult with your marketers and SEOs before ripping your existing site to shreds.

Observe Your Competitors

Last but certainly not least, you need to keep an eye on your competition. Your competition isn’t necessarily the same companies you vie with for customers; in SEO, you are fighting against websites targeting the same keywords as you are. Thus, all your current market research on similar businesses in your area might not mean much — you need to research those links that show up alongside yours in search rankings.

Your competitors will probably act conservatively, just as you are, to gain as much information as possible about their evolving audience before acting. Still, you should note which methods succeed and which fail to take advantage of your competitors’ efforts in your own SEO strategy.

Surviving COVID-19 will take patience and cunning — especially in digital marketing strategy. The more effort you put into researching and reviewing your audience, your content, your competition and other aspects of your strategy, the better your outcomes will be.

Zoom has emerged as the leader in video conferencing in recent months with millions of new users across the world. The basic features but there are some Zoom Tips and Tricks which can make you a pro in majority of calls, but if you’re finding yourself in back-to-back meetings that all feel the same, with people still managing to speak whilst muted, now is the time to check in on the extra features and learn to Zoom like a pro and share your new-found wisdom with friends and colleagues.

Also See: Best Zoom Alternative Host for Video Conferencing (2020)

Best Zoom Tips and Tricks

Check the defaults

Default settings are set up for the average user. However, there are a few small tweaks that will help save you from embarrassment. Mute your audio and turn off the camera to avoid getting caught out by your webcam coming on before you’re ready. You can do this easily in Settings and selecting the options to ‘Mute microphone when joining a meeting’ or ‘Turn off my video when joining a meeting’. This will give you more control when joining a meeting and remove the stress of being ready when Zoom decides to share your face with the world.

Spacebar action

We’ve all been in a meeting when somebody – possibly you – has started talking whilst muted. It is easily done but equally easily avoided with the use of a handy keyboard shortcut. If you’re muted, hold down the spacebar to temporarily unmute yourself. This is really useful for shorter contributions or answers to questions when suddenly called upon.

Get a change of scene

One of the most innovative features of Zoom is its virtual background tool. It’s a great way to bring some humour to social calls but is also helpful for work calls. Try this feature to find out how a home background can help protect your privacy, hide a messy room or simply bring a different feel to your calls. Virtual backgrounds can be activated in Settings where you can use some sample backgrounds or upload your own.

Record for posterity

Not everybody can make it to every meeting. This is especially true when routines are irregular and people have caring commitments for children or other family members. Recording your calls is a great way to allow people to catch up with the meeting and it also has the added benefit of increasing overall transparency, providing an incontestable record of what was discussed. Recording the call will also increase engagement during the session. If you’re planning a virtual conference or event, record your rehearsal discussion to provide backup material in case a speaker can’t make it or you have connectivity issues on the day.

Screen share

Varying the visual experience during virtual meetings is an easy way to keep people engaged and contributing to the conversation. Try sharing your screen whilst working on a shared document or referring to a spreadsheet. If you’re the host, you’ll need to give people permissions to share their screen. Make sure you stop sharing when you’re done to avoid an awkward overshare. Similarly, it is advisable to turn off notifications whilst sharing your screen to stop any unwanted messages popping up for your colleagues to see. Various tools exist including Muzzle with its amusing range of example nightmare notifications.

Schedule in advance

The organisation is particularly important for remote teams and managing communications well can make a huge difference to the success of an organisation going through challenging times. Zoom’s powerful scheduling features should be used to circulate links and other relevant information well in advance of the call itself. This gives people what they need in the same way they would need a location and time well in advance for a physical meeting. The Zoom session details should be included with the circulation of agendas and any pre-reads and linked to calendars. If you’ve got recurring meetings or catch-ups, these can be scheduled too and will save you setting up new meetings every week.

Getting the most out of emojis

In-person meetings rely on all sorts of non-verbal communication. In the virtual world, the best we have for now are emojis and Zoom highlights several which can easily be used to help keep virtual meetings running smoothly without too many interruptions. The ‘thumbs up’ and ‘clapping’ emojis are great for a quick canvas of opinion or for people to show they are in agreement with particular points. Set out some general ground rules for the use of these icons to help avoid miscommunication.

Side chat

The chat feature in Zoom can be useful but can also be a distraction from the main conversation. Again, clear communication about how people should use it will help keep everybody on the same page and allow you to make the most of the feature. Examples might include only using it for sharing links or resources that are referred to in the chat. However, you might find using an alternative instant messaging tool such as Slack for this preferable as the chat in Zoom will be lost after the meeting.

Lock it down

Zoom bombing is usually something you won’t want to happen during a meeting. Avoid any unwanted guests by locking the meeting once everybody has arrived. Other security tips include the obvious one to avoid sharing the link publicly and limiting the attendee list to certain email address domains.

Become a Zoom wizard

Now that you’re zooming like a pro, head over to Zoom’s shortcut page to take your mastery to the next level.

I will discuss more than tips and ways to repair sd card that is damaged so follow the tips to Fix Corrupted/Damaged SD Card

1. Replace card reader, adapter, or USB port

Sometimes connection or power problems cause problems with the SD card. First of all, it is better to exclude external factors that can be corrected by some tricks.

2. Run Windows Recovery Tool

Does passing the basic exam change anything? To recover an SD card, go to Windows Card Verification and Recovery Tool.

• Step 1. Connect the SD card to your computer.
• Step 2: Press Windows + E to open Windows Explorer.
• Step 3: Right click on the SD card and open its properties.
• Step 4: Click on the Tools tab.
• Step 5: Click the “Confirm” button.
• Step 6: Wait for the scan to complete. Close the scanning window when done.

3. Change the drive letter

If Windows does not assign a drive letter to the SD card or because its drive letter conflicts with other drives, the SD card is corrupted and cannot be read. This time try to replace a drive letter with Windows Disk Management enabled software.

• Step 1: Press the One + X keys and click on Disk Management.
• Step 2: Find the SD card, right click and select Change drive letter and path.

Run CHKDSK to check for a damaged SD card

The validity of the SD card is limited as with any portable storage device. Bad sectors grow after long use. Chkdsk cmd is good for detecting errors in the SD card system and removing bad sectors from it. This is a great way to fix the SD card without scratching it.

Step 1: Connect the SD card to the computer card (card reader).

Step 2 Go to the Start menu, type “cmd” in the search bar, press Enter and you will see “cmd.exe” in the program list.

Step 3: Click “cmd.exe” and the following command window will appear, allowing you to repair the damaged SD card without formatting.

Step 4: Type chkdsk / X / f [sd card character]: or chkdsk [sd card character]: / f.

Use chkdsk to fix a damaged SD card without step 2 without losing data

After completing the steps above, Windows will start scanning and repairing the file system on your SD card. This usually takes a few minutes. Then, if you see “Windows has made file system repairs” in the command window, congratulations, the damaged SD card has been successfully fixed, and the data is visible again.

If you have no project management and want to reduce data risks, then using another program may be the best option. The legal system is ideal for computer experts because incorrect rules can lead to major problems. Therefore, we highly recommend another trial.

EaseUS M is a safe and secure PC operating system. It is a great choice for CHKDSK commands. Use this on-the-spot app to fix your computer’s problem.

4. Reinstall the SD Card Driver

Windows may not recognize the SD card at all – it cannot be found in Windows Explorer or Windows Disk Management. You can try reinstalling the driver so that it appears again in Windows Device Manager.

5. Insert the RAW SD card

If the card appears in Windows Disk Management but is displayed as RAW, it must be converted to a valid file system such as NTFS or FAT32.

6. SD card format is half capacity

Understand that you will be upgrading your SD card to 32GB or less, formatting and restoring.

Continue with Windows File Explorer or Disk Management; in addition, develop SDcard Professional Formatter to increase the corruption problems developed by SD card manufacturers. An external SD card formatting program can be a way to get out of formatting and can be developed with an SD card.